E.L.F. BEAUTY

“Every eye, lip, and face has a unique story to tell and it becomes even richer with a soundtrack.” - Kory Marchisotto Who doesn’t love getting ready with music ??e.l.f. has just what you need! Today is the official drop of Get Ready With Music, the FULL 16-track album that bridges beauty and music through a collection of inspiring songs for every mood and moment.??? From the best of beauty to the best in entertainment, we are here to disrupt norms and shape culture. And today, we’re connecting with our community through music.? The inspiration for Get Ready With Music was revealed in research conducted with our partner Madwell? that found 77% of women say makeup and music give them a sense of belonging and community and 75% see music and makeup as important tools for self-expression. Up next in your queue:? ?? Alana “Muse”? ?? Betty Who “Wings”?? ?? Black Gatsby “All in My Head”? ?? Dianna Lopez “Something Wild”?? ?? Jenita “Zero G (U & Me)”? ?? Mariangela x Cola Boyy “Frágil”? ?? Meduulla “Dupe”? ?? Olivia Reyes “Dream”? ?? TFM Feat. Cakes da Killa “Get Ready”? ?? Tasty Lopez “Blush”? ?? Zoe Ko “In Love with Me” Through e.l.f. made, our new entertainment arm, we’re blending beauty with music, gaming, and sport to form even deeper connections with our e.l.f.ing amazing community! We believe that beauty is about more than just products; it’s about community, creativity and self-expression. Join us in embracing this bold new chapter for e.l.f., where we redefine what it means to be a beauty brand and offer a megaphone of self-expression to our community. Learn more about the album and artists here: https://lnkd.in/e6sbBNbE Dive into the music on Spotify, Apple Music, the iHeartRadio app?and let us know in the comments which tracks are your new favs.??? ?

Congratulations to our very own Tarang Amin, CEO of e.l.f. Beauty, who was honored with the Disruptor Award at Look Good Feel Better’s DreamBall gala. A night to celebrate bold leadership and the incredible power of beauty to uplift and restore. Look Good Feel Better provides free beauty services, lessons, support and products to people undergoing cancer treatment, helping them look good and feel better. Recently, Tarang had the privilege of sitting in on one of their virtual classes and saw firsthand the powerful impact beauty can have in restoring dignity, pride and even joy for those navigating cancer treatments. We all know someone affected by cancer and seeing beauty become a source of strength during such a challenging time is truly moving. This award is a testament to Tarang and his incredible leadership as a bold disruptor with a kind heart. His commitment to creating positive impacts and democratizing access is what empowers and uplifts our people and our community. ?? Thank you, DreamBall, for this humbling recognition and for everyone who has helped support Look Good Feel Better over their 35 years.

Teen spirit meets e.l.f. magic ? Piper Sandler released their 48th Semi-Annual Gen Z survey of 13,515 U.S. teens. Let’s get the e.l.f. into it! Here are?the eyes.lips.facts: ?? e.l.f. Cosmetics remains No. 1 - We SO proudly hold the title of the No. 1 preferred cosmetics brand among teens since 2022, gaining 6 points of share YOY to reach 35% among female teens. ?? e.l.f. SKIN jumps the ranks - e.l.f. SKIN leapfrogged to No. 8 from No. 10 in the spring with 2% mindshare? ?? elfcosmetics.com continues to drive traffic - elfcosmetics.com remained the No. 9 favorite beauty shopping destination for the 5th survey in a row! ??Teens are spending more - Teen "self-reported" spending was up 6% to LY to $2,361 and up 4% vs. the Spring. ??Beauty wallets are growing - The beauty wallet hit a new high since 2018 at $342 (+6% from LY), with fragrance leading the way at +25%! We are so grateful for the support from our amazing community. Our success is driven by YOU! Thank you for your incredible support.? ?Congratulations to all the unicorn companies mentioned in this survey. ??? Check it out here: https://lnkd.in/ga_mgndh

Welcome to the e.l.f.iverse, Sephora Mexico! We are spreading e.l.f. magic all over the world and for the first time at SEPHORA! We are launching our Holy Grails online and in-stores across dozens of Sephora Mexico location this month. “We listen when our community speaks, and we heard you loud and clear Mexico! This partnership between e.l.f. Cosmetics and Sephora Mexico is a milestone moment for both companies and we couldn’t be more excited to join forces in a market with incredible opportunity.” - Jennie Laar, Senior Vice President, Chief Commercial Officer, e.l.f. Beauty. Find these and MORE of your e.l.f.ing favs at Sephora and sephora.com.mx. ?Power Grip Primer ?Power Grip Primer + 4% Niacinamide ?Power Grip Dewy Setting Spray ?Halo Glow Contour Beauty Wand ?Halo Glow Highlight Beauty Wand ?Halo Glow Blush Beauty Wand ?Glow Reviver Lip Oil ?Lash XTNDR Mascara ?Hydrating Camo Concealer Driven by our commitment to positivity, inclusivity, and accessibility, this global expansion embodies our mission to make premium beauty accessible to every eye, lip and face around the world! ?? A huge thank you to our community for your ongoing support and excitement. We’re thrilled to soar into new spaces and places with you by our side! ??

Companies can do better. This is e.l.f.ing how.?? We’re proud to release our "Not-So-White Paper," in collaboration with North Carolina Agricultural and Technical State University. This report underscores the impactful role that board diversity plays in the success of U.S. publicly traded companies. This partnership is part of e.l.f. Beauty’s Change the Board Game initiative, which is our long-term commitment to increasing diverse representation in the boardroom. This ambition is based on the belief that our own success in delivering 22 consecutive quarters of net sales growth is in part drawn from its diverse board. e.l.f. Beauty is the only publicly traded company in the U.S. out of approximately 4,100 with a Board of Directors that is 78% women and 44% diverse, reflecting the communities it serves. The "Not-So-White Paper" shows how, “Diversity is a complex topic, and there is no cookie-cutter solution to capturing the many benefits that diversity can bring to a board of directors. e.l.f. Beauty is an example of how an intentional, long-term talent strategy can create a balanced, diverse board that has overseen significant business growth and strong financial outcomes.” Key learnings include: - Diverse boards show a 15% higher return on equity. - There’s a 50% reduction in earnings risk when boards are more diverse. - Women on boards are linked to better price-to-earnings ratios. Recognizing that expanding leadership voices requires the partnership of other companies, our goal is to help double the rate at which women and people of color are added to the boards of directors of U.S.-based, publicly traded companies by 2027, enabling businesses to benefit from a wide range of perspectives and experiences. Diversity makes e.l.f.ing cents. It’s good for business. It’s good for shareholders. It’s better for your bottom line. And now we’ve got the research to back it the e.l.f. up. Huge thanks to all the brains behind the research and our white paper:?North Carolina Agricultural and Technical State University, OBERLAND and Day One Agency. Together, we can champion a future where corporate boards reflect the diversity of the communities we serve. Check out the "Not-So-White Paper" on our new website: ?https://lnkd.in/e_eShckJ

We launched an all-new ?elfbeauty.com? and we’re not just talking about a fresh face - this was a full-on GLOW UP. Big thanks to our fearless agency partners at Kettle for bringing this to life!? We’re thrilled to unveil the biggest, boldest glow up elfbeauty.com has ever seen. Take a spin through our new orbit and don’t forget to… ?? Browse all the hottest e.l.f. Beauty buzz, including campaigns, activations and more.? ?? Learn about our amazing culture and why all our e.l.f.z love what they do.? ?? Explore the new 2024 Impact Report to see how we make a real e.l.f.ing impact.? ?? See why diversity is better for your bottom line in our Changing the Board Game initiative. And if you know us, you know we’re just getting started ??? But for now, let’s celebrate this not-so-small step for elfbeauty.com - and a GIANT LEAP for e.l.f.kind! See it all for yourself here: https://www.elfbeauty.com/

e.l.f. Beauty has landed on Newsweek’s 2024 Most Loved Workplaces? List! ?? We’re beyond excited to be recognized for cultivating a space where creativity, innovation and passion know no bounds. This honor reflects the incredible dedication and spirit of our e.l.f.z, the driving force behind the one-of-a-kind culture we've built together. Now in its fourth year, Newsweek, in partnership with the Best Practice Institute, shines a spotlight on 200 companies leading the way in workplace fulfillment. By surveying over 2.6 million U.S. employees and conducting in-depth interviews with company leaders, the Love of Workplace Index highlights the best places to work across the nation. e.l.f. Beauty is a bold disruptor with a kind heart, connecting communities and shaping culture, both inside and out. A heartfelt thank you to Newsweek for this honor and congratulations to all the other outstanding companies featured on the list! ? Check out the full list here: https://lnkd.in/dbkdE3rB

We’re SO proud to announce the release of our 2024 Impact Report, showcasing how we are a different kind of company - one that is purpose-led and results-driven. ?? In this report, we reflect on our commitment to making beauty accessible to every eye, lip, and face by creating? positive impacts for people, products and the planet across our five brands - e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, and NATURIUM. 2024 highlights include: ? We are the only publicly traded U.S. company – out of ~4,100 – with a Board of Directors that is more than 78% women and 44% diverse. ?We exclude more than 2,500 ingredients from our formulations, far exceeding FDA and EU regulations. ?More than 85% of our products are made in Fair Trade Certified? facilities. ?We aim to eliminate 400 tons of packaging annually through innovative lightweighting initiatives. ?Our commitment to sustainable packaging includes sourcing 50% of all plastic packaging from recycled or responsibly sourced materials by 2030. ?We proudly operate on 100% renewable energy at our directly managed sites. As Tarang Amin, our Chairman and CEO, said, “Our Impact Report reflects on what e.l.f. Beauty has done to be bold disruptors with a kind heart. We also use this as an opportunity to set new aspirations along with metrics for how we’ll hold ourselves accountable.”? Our strong ethos powers our purpose, purpose powers our people, people power our performance – and performance powers our possibilities. We are making huge strides at e.l.f. and we are so proud to share with you in our 2024 annual Impact Report. ?? Explore and learn more about our initiatives on our new corporate website here: https://lnkd.in/e-FSVxXj??

We’re so humbled to announce that e.l.f. Beauty has won not one, but FOUR categories in this year’s 2024 Allure Beauty Awards! ?? A heartfelt thank you to the Allure Magazine team and our incredible e.l.f. fam for your support. These recognitions are a testament to our commitment to providing premium quality beauty at accessible prices for every eye, lip and face that empower you to express yourse.l.f. in a bold way! We're proud to highlight our recognized products: ?? BEST MATTIFYING PRIMER - e.l.f. Cosmetics Liquid Poreless Putty Primer ?? BEST BROW WAX - e.l.f. Cosmetics Brow Lift ?? BEST BODY STEALS - Naturium Bio Lipid Restoring Body Lotion ??BEST MAKEUP STEALS - e.l.f. Cosmetics Glow Reviver Lip Oil Join us in celebrating this achievement and stay tuned for more innovations! Together, we’re disrupting norms everywhere. ?? Check out our products and all of this year’s winners here: https://lnkd.in/gBzRunUk What’s your favorite product from our Allure-winning lineup? ?

From the vibrant streets of Berlin to the cozy corners of Canada, e.l.f. is bringing premium beauty experiences to our communities around the world. We ?? showing up in unexpected ways and delighting our community! Berlin ???? e.l.f. hosted three intimate and unforgettable moments for our community including a live performance from rising star Cloudy June, who lit up the stage with her top hits, an exclusive masterclass with our e.l.f. makeup artists, and a pop-up event where 300 beauty lovers experienced the e.l.f. magic firsthand. We are blasting off in Germany! ?? Netherlands ???? In Eindhoven, 1,500 beauty enthusiasts visited our Stop ‘N’ Glow Beauty Bar each day of our latest activation! Influencers Kenzie and Siham Sanadd joined the action, snapping selfies with fans and giving makeup touch-ups to spread even more e.l.f. love. Next stop - Rotterdam! Canada ?? Who doesn’t love a swirl? ?? We tricked out a local ice cream truck to serve up Soft Glam and soft-serve! Attendees received our Soft Glam Satin Foundation and were expertly shade matched to their unique skin tone. Connecting communities and shaping culture is in our DNA. We’re here to make sure everyone feels the love and inclusivity that defines our e.l.f. ethos. Thank you for welcoming us with open arms. We can’t wait to keep popping up in even more cities across the globe, bringing beauty to every eye, lip and face. ??