Dynamic Yield by Mastercard

2025 Personalization Innovator Award Winner Highlight: @Elkj?p Nordic AS (part of Currys plc)? ? Elkj?p Nordic, including Elkj?p.no, Elgiganten.dk, Elganten.se and Gigantti.fi, is the largest consumer electronics retailer in the Nordic Countries, with four hundred stores in six countries. Its team’s focus on highlighting accessories within its product catalog through the experimentation with new features during the busy Black Friday shopping period (and beyond) have earned them a top spot as innovators, along with impressive results in add-to-cart rates and revenue across market deployments.? ? Congrats to the award-winning team:? Julia Paulsen, Director of eCommerce, Nordics? Asgeir Gulla, Seamless Customer Experience Manager? Henriette Nordstr?m, CRO Manager? Eirin Hoem T?mte, Web & CRO Analyst? Mikk Türnpuu, CRO Expert and Tech Lead? J?rgen Stensrud, Creative Senior UX/UI Designer? Dag Eriksen, Senior UX/UI Designer? Silje Aasbakk Eriksen, Nordic Customer Engagement Manager? Tamara Knarbakk Nortun, CRM Operational Lead? Mikko-Ville Alasentie, ECommerce Manager, Finland? Simon Willer, Digital Campaign and Promotion Manager? Sofia Williamson, Ecommerce Manager, Elgiganten.se? Vebj?rn Tr?seth, Digital Specialist? ? Read Elkj?p Nordic’s success story, learn how they do it, and meet the team behind the experiences here → https://lnkd.in/gkDNKJz9

Recognizing excellence as part of the Dynamic Yield by Mastercard Personalization Awards is one of my favorite times of the year, when we celebrate brands and partners that go beyond the ordinary to deliver meaningful, highly resonant digital experiences for their customers. Today, I’m thrilled to congratulate our 2025 winners and the outstanding teams that are setting the standard for personalization across industries. Thank you for inspiring us in the journey toward deeper digital connections. Here’s to another year of innovation and impact!

This Black Friday, pair Storyblok’s frictionless content delivery with Dynamic Yield by Mastercard’s high-impact personalization to captivate your audience on the year’s busiest shopping day, unlock new revenue opportunities, and deepen customer loyalty.

That’s a wrap, Pioneers! ??? ? Our Personalization Pioneers Berlin summit at the iconic KulturBrauerei—a former brewery turned cultural hub—was a two-day immersion into the future of personalized customer experiences. With over 250 attendees and countless ideas exchanged, we’re so grateful for the insights, inspiration, and connections made. A huge shoutout to our amazing speakers who brought fresh perspectives and real-world strategies to the stage: Josefine Lohmann at Mister Spex, Tymen Maaswinkel at HP, Jannick Weichert at dmTECH GmbH, André Morys at konversionsKRAFT, Prathamesh Hoshing at KENZO Mode, Valentina Muratore at Decathlon , Anke J?ger-Koo at Weber LLC, Jessica Liu at Forrester, and our very own Ori Bauer. From keynotes and panel discussions to hands-on workshops, we left Berlin buzzing with new strategies and excited to pioneer the next level of personalization together. ?? A big thanks to our sponsors Contentsquare, Braze, Amplience, and konversionsKRAFT for being true allies. ? Until next time, keep pushing the boundaries—here’s to being Pioneers in this journey!

The Dynamic Yield Personalization Awards celebrate the achievements of leading brands and partners in our global network that go above and beyond when it comes to tailoring experiences. These trailblazers are at the forefront of customer experiences and serve as goalposts for digital-first organizations investing in personalization.? ? We’d like to announce the following brand teams as winners of our 2025 Personalization Award and congratulate them for their exemplary work:?? ? Personalization Innovator Winners:?? Carrefour Argentina? KENZO Mode? Elkj?p Nordic AS (part of Currys plc)? Cotopaxi? ? Personalization Expert Winners:?? Deckers Brands? Musti Group? Synchrony? ? Personalization Thought Leadership Winners:?? The Warehouse Group? Bancolombia? ? Partner Excellence Award Winners:?? Contentsquare? Merkle? ? Meet the winning teams and learn more about their work here → https://lnkd.in/gBiZWqvF?

Personalization Breeze, powered by Dynamic Yield’s purpose-built Personalization AI along with Mastercard’s data analytics and insights, delivers consumer-consented experiences that exemplify the value Mastercard Services brings to financial institutions. Learn more about Personalization Breeze here →?https://lnkd.in/gH6hH_Td

?? Our latest XP2 Article has arrived –?just in time to perfect your holiday game plan!??????? ? We’re spotlighting Maya Gorlicki, Director of Enablement and 7-year veteran at Dynamic Yield by Mastercard. Maya shares her battle-tested strategies to craft a standout personalization approach for seasonal campaigns, tapping into pivotal moments to drive maximum impact. ??? ? ? PS: Her insights go far beyond retail, so don’t miss out! → ? https://lnkd.in/gzbPhACX

We’re still buzzing from our first Personalization Pioneers in Melbourne, Australia! It was an incredible afternoon with insightful keynote sessions from our speakers and time spent with the personalization community.? ? ?We kicked off the day with Emma Martin, Global Director of Product Marketing at Dynamic Yield by Mastercard, sharing how purpose-built AI?is helping organizations and teams unlock new opportunities from personalization.?? ? ?Next Ella Mampusti and David Mannl from The Warehouse Group delivered a powerful keynote on how they scaled their program to 560 campaigns and counting.?? ?? ?Then Anna Bondarenko from L'Oréal took to the stage to share how brands can continue to drive?their personalization programs and prioritize user privacy.? ?? ?We ended with an exciting keynote delivered by Vanessa Clasen, who shared how SodaStream International, Ltd. achieved success across markets by implementing personalization with a focused product range from initial concept to success.?? ? ?A special thank you to our amazing partners?? Braze, mParticle, and Contentsquare for joining us.?? ? Ready to rock? Personalization Pioneers heads to Berlin next on November 6th and 7th. See you at Kulturbrauerei! ?? → https://lnkd.in/gShGbqkJ

We're so excited about the personalization potential this new partnership with DatoCMS unlocks! ??

Dankesch?n, Munich – you were fabulous ?? Thank you to all pioneers who joined our Munich Hackathon edition last week in collaboration with our partner Up Reply! It was such an insightful, wonderful afternoon of learnings and connections. ?? A special thank you to Corinna Ogonowski, PhD and SHU-AN YANG who let us dive deep into C&A’s real-world challenges. Our next and final stop in Germany this year is in the capital. Want to join us? Register now—only a few spots left! → https://lnkd.in/gdyiUg4g