Dynamic SEO

Is your marketing an expense or investment? Regardless of what business you run and what marketing channels you use, marketing should be an investment in your business, not an expense. Any dollar spent on marketing that does not yield tangible revenue return for your business over its lifetime is “expensive.” On the other hand, investments in marketing that result in a multiple of revenue coming back to your organization are in theory “cheap” regardless of the line item expense. It all boils down to what return you are getting from your investment. Marketing without results is an expense. Marketing that leads to profitable growth is an investment.

Getting more reviews is crucial for improving your ranking on Google. With that said, there are some various pitfalls and shortcuts that many companies try to take to beef up their review count in unethical ways that violate platform policies and FTC rules. If you are serious about not getting penalties and providing authentic services, avoid these shortcuts when you gather reviews. #seo #localseo #digitalmarketing

Here is part two of my two-part series on measuring ROI from local SEO, where I dive into some more advanced calculations you can do to ballpark the potential gains from an SEO campaign. Be sure to watch part 1 if you have not already done so! Also, check the link in my bio to download your free local SEO guide and start taking steps to improve your Google visibility and grow your business today! #localseo #marketing #marketingROI #seo

Marketing of any kind is an investment in your business and should yield a tangible multiple in profit compared to your initial investment. In this 2 part series, I’ll break down the challenges with measuring SEO ROI, how to think about your investment despite this, and how you can ballpark a potential ROI from your SEO campaign. Be sure to catch part 2 of the video, which drops next week. You can also check the link in my bio to download your free local SEO guide that walks you through some basic optimization steps. #localseo #marketing #marketingROI #seo

Have you heard the term “EEAT” floating around in the context of SEO? This acronym refers to “Expertise, Experience, Authority, and Trust,” and collectively represents the key signals Google looks for with regards to ranking your website on search results. In this video, I touch on some key areas you can do to improve your website EEAT and give you that extra boost on search results. #seo #localseo #google #eeat

Your Google Business Profile is an excellent resource you need to be leveraging for your local SEO if you run a local business. Here are 3 common categories of mistakes I see all the time on Google Business Profiles that can cost you visibility and growth. 1 - Screwing up your business name in GBP 2 - Leaving fields blank 3 - Failing to post regular updates Be sure to avoid these mistakes and bring more visibility to your business on local search results!