Assistant Athletic Director/Business Development & NIL Strategy for Michigan State Athletics
NIL showcases the best examples of cross functional collaboration across an entire athletic department. At our home football game vs. Ohio State we launched, for the first time ever, an IN-VENUE retail space for NIL apparel. Powered by Dyehard Fan Supply by Follett Higher Education and in conjunction with Sparty’s Lockerroom and Michigan State University Licensing Programs we were able to offer customizable NIL jerseys for fans, and ready made NIL jerseys featuring select student-athletes. We are looking forward to delivering this same set up at multiple sports this year and beyond including Men’s Ice Hockey, Women’s soccer, Men’s and Women’s Basketball, and Gymnastics. Huge thank you to our internal team and external partners who all teamed up to make this happen. A major step forward for our NIL innovative efforts. Amber Straatman Erika Austin Scot Schlesinger LaRhonda Burley Ashton Henderson M.A., MBA