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?? FTC Defends Click-to-Cancel Rule – What It Means for Fitness Operators The FTC is standing firm on its Click-to-Cancel rule, asking a federal court to reject challenges from business groups trying to block it. The rule is designed to make it just as easy for consumers to cancel as it was to sign up, and the agency is making it clear: complex cancellation processes won’t be tolerated. For the fitness industry, this reinforces what DXFactor has known for a while—simple, online cancellation options are becoming a requirement, not a choice. With the rule set to take effect on May 14, 2025, now is the time for gyms and studios to ensure compliance while keeping the member experience in mind. Solutions like our Click2Save are already helping operators navigate these changes, ensuring compliance while also creating opportunities to improve retention. As enforcement approaches, it’s important for businesses to evaluate how their cancellation process aligns with these new requirements. #FitnessIndustry #ClickToCancel #MemberExperience #FTCCompliance #FitnessTech