duo Digital

Ready for a dull but necessary post? It's time to talk about Google's Learning Phase and what that means for your business if you're considering launching a Google Ads campaign. ?? What is the Google Ads Learning Phase? The learning phase is a short period when Google's machine learning algorithms are learning to deliver your ads more effectively. It happens whenever you: ? Create a New Campaign When a new campaign is launched, Google’s algorithms need time to gather data and learn about the best ways to reach your audience. ? Make Significant Changes to an Existing Campaign Changes such as adjustments to bidding strategies, targeting settings, or ad creatives can trigger a new learning phase as the algorithms need to reassess how these changes impact performance. ? Key Features of the Learning Phase: 1?? Data Collection During the learning phase, Google Ads collects data on how different settings and variables affect your ad performance, including targeting, bidding, ad placement, and timing. 2?? Algorithm Adjustment Google’s algorithms analyze this data to adjust and optimize ad delivery, aiming to improve ad performance over time. 3?? Performance Variability The learning phase can cause temporary fluctuations in ad performance, including changes in impression volume, cost per click (CPC), and conversions, as the system is testing various possibilities. 4?? Duration The learning phase typically lasts around 7 days, but this can vary depending on factors such as the volume of data being collected and the amount of traffic the campaign receives. ??♂? Why is the Learning Phase Important? ?? Optimization The learning phase is essential for Google Ads to effectively optimize ad delivery, helping you achieve your campaign goals more efficiently. ?? Performance Improvement By allowing Google’s algorithms to experiment and test different ad delivery methods, the learning phase aims to improve your campaign's overall performance, potentially leading to better results in the long run. ?? Cost Efficiency Properly optimized campaigns often result in better cost efficiency, as the ads are more likely to be shown to the right audience at the right time. ?? When Does the Learning Phase End? The learning phase concludes once the system has collected enough data to optimize ad delivery effectively. This typically occurs when: ?? Performance Metrics Stabilize Metrics such as impressions, clicks, conversions, and CPC stabilize, indicating that the system has learned optimal delivery patterns. ?? Conversions are Consistent When conversion rates become more consistent, it indicates that the system is achieving a better understanding of your audience. ?? Steady Performance The campaign starts showing steady performance improvements without large fluctuations. And there you have it! You have completed your 60 second crash course on Google's Learning Phase. Have a question related to Google Ads? Shoot us a DM or drop a comment below. #GoogleAds

The key to a successful Google Ads campaign? A conversion-optimized landing page that clearly showcases your expertise and past successes. Check out the landing page for our newest client, Trademark Construction Fresno, below to get an idea of what you might be missing. https://lnkd.in/gWBi-Mxp P.S. Need a high-quality contractor to remodel your kitchen or bathroom? We may know someone... #GoogleAds #LandingPage #Marketing #GeneralContractors

Google Ads is really just one big math equation where: Budget ÷ Average CPC (Cost Per Click) = Clicks Clicks x Landing Page Conversion Rate = Leads Leads x Booking Rate = Booked Calls Booked Calls x Show Rate = Sales Meetings Sales Meetings x Close Rate = Deals Deals x Revenue Per Deal = Total Revenue Total Revenue ÷ Budget = ROI The key is to focus on the second part of each equation: Average CPC, Landing Page Conversion Rate, Booking Rate, Show Rate, Close Rate, and Revenue Per Deal Those are the variables that can be optimized to produce better outputs throughout the funnel. In terms of optimize-ability (new word alert ??), Average CPC is often times the most difficult variable to improve since its cost is largely dictated by the competition in your market. In other words, the more competitors bidding for clicks, the higher the average cost per click. Landing Page Conversion Rate, on the other hand, may be the most optimizable variable since it's largely dependent on the copy, design, and experience of the page. For any business running or considering to run Google Ads, it's essential to track these variables. You could be just one or two tweaks away from completely transforming your acquisition funnel. Curious what a Google Ads campaign could look like for your company? Let me know in the comments below and I'll DM you a personalized growth projection for your business. #GoogleAds #ConversionRateOptimization #DigitalMarketing

The BIG problem with online business directories like Yelp, Houzz, Angi, and NextDoor... If you're like most home service business, you've probably explored business directories like Yelp, Houzz, Angi, and NextDoor as potential lead channels for your business. And you're right to have done so! Online business directories can be a great source of new business and efficient lead generation. HOWEVER! There is a major downside to online business directories that cannot be ignored when deciding the best marketing strategy to explore for your business. The downside? Differentiating yourself on online directories is nearly impossible. Everyone has great reviews.? Everyone has professional photos. Everyone provides the best customer service imaginable. And therefore... Everyone competes in a race to the bottom where the lowest price wins. Bummer. So what's the alternative? The alternative is to tap into lead generation channels and tactics that drive traffic to pages you control. Google Ads. Meta Ads. SEO. Organic social media marketing. Direct mail. Cold email. Physical marketing materials with QR codes. And on and on and on. All of these channels and tactics allow you to route traffic to a web or landing page you've created. This provides you with an opportunity to showcase your branding, unique selling proposition, special offers, customer testimonials, pictures of your work, benefits of your service... And most importantly — this keep potential customers AWAY from your competitors. Out of sight, out of mind. Which if you peruse any online business directory, you'll see that's impossible. So if you're thinking about what your next marketing move is, focus on whether the opportunity allows you to differentiate your business in a real way. In the world of localized home service businesses, this is vital.? ? Want to take your marketing to the next level and say "later losers" to all your competitors on Yelp, Houzz, Angi, and NextDoor? Book a call with us here: https://www.goduo.co/

Why you should start with Google Ads rather than Meta Ads if you're a home service business exploring paid advertising: 1. People searching on Google have INTENT — which means they are closer to a buying decision and thus closer to giving you money for your service. 2. People who see and click on your ads on Meta usually do NOT have intent. They may have interest in your service and may even eventually one day buy, but the sales cycle is typically longer. This is called disruptive advertising. 3. Google Ads provide a shortcut to more effective Meta advertising via remarketing. Here's how it works: You drive intent-driven prospects to your landing page via Google Ads. Anyone who does not convert on your landing page, you capture with the Meta pixel and then run a remarketing campaign on Facebook and Instagram with that audience. This leads to a Meta campaign that exclusively targets people who recently were searching Google for your service. TLDR: - People who search for your service on Google are more likely to convert into a paying customer because they have intent - Meta Ads qualify as "disruptive advertising" which has a longer sales cycle - Google Ads + Remarketing via Meta Ads can be an effective combination #smbmarketing #paidads #homeservicemarketing #GoogleAds #MetaAds

Here's the marketing formula we use to produce a consistent flow of qualified leads for localized home service businesses: Google & Meta Ads + High-quality landing page + Modern lead intake experience = LEADS Let's break down each one of these... 1?? Google & Meta Ads - this is your distribution channel, or in layman's terms, the place where you run ads. Usually, it's best to start with Google since it's an "intent channel", meaning people that use Google are actively searching for something and therefore closer to making a buying decision. Meta (Facebook & Instagram), on the other hand, is a great place to remarket people who initially searched on Google for your service, but did not convert or become a lead during their visit. In other words, Meta is the spot where we say "Remember me?" to prospects who showed interest on Google. 2?? High-quality landing page - this is the place you send prospects who click on your ads from Google and Meta. Here are a few tips for creating a high-quality landing page for your business: ?? Don't skimp on the design. This is your first impression, so make sure it's a good one! ?? Your headline is the most important copy on the entire landing page—use that space to highlight your business' key differentiator or a benefit of your service. ?? Optimize your landing page for mobile experiences! The majority of online searches are conducted on mobile phones, so make sure your landing page looks good there too. 3?? Modern lead intake experience - this is where you collect lead information from interested prospects. Most companies place an open form on their landing page that collects the prospect's name, email, phone number, etc., in one big form. This is the old way. A modern lead intake experience leverages what we call the "Breadcrumb Conversion Strategy" to gain momentum in the conversion process and collect information one question at a time through a "journey experience". You can see an example of a modern lead intake experience and the Breadcrumb Conversion Strategy with our client, Purelight Power: https://lnkd.in/djHxE4Uk And there you have it! duo Digital's marketing formula to generate high-quality leads for localized home service businesses. Want to add 10-20 more qualified opportunities to your business each month? Shoot us a DM or submit your information on our website here: https://www.goduo.co/ #smbleadgeneration #smbmarketing

Separating yourself from the competition is VITAL for all localized service businesses. Building trust and delighting prospects with a clean and modern digital experience is one key way to stand out—particularly when it comes to your marketing landing page. This is something we ALWAYS focus on at duo Digital for our clients, which is exactly what we recently did for Rocket Moving Services Inc. Check out their newly enhanced brand and landing page here: https://lnkd.in/gv5SfXVN And if you're looking for high-quality movers that can handle local, long-distance, business, and even international moves, give them a call! #landingpage #smbmarketing #clientwork