A highly strategic and creative marketing agency headquartered in Boise. We’re a forward-leaning team of marketing writers, artists, strategists and digital natives who help brands discover their true customer value, and then use that knowledge to develop innovative campaigns that demonstrate long-term value at every turn. It’s why we say, "Show, don’t tell." Launched in 2018, Duft Watterson was selected as a 2020 Ad Age Small Agency of the Year award winner in the North West
Duft Watterson的外部链接
176 S. Capitol Blvd.
US，Idaho，Boise，83702
When your team is filled with hard-charging, thoughtful and creative people, they ignite unstoppable inertia. Cultural creativity. Social good. And, well, awards. Thanks to all the DWers who make DW?#outsidemagazine’s 29th best place to work in the U.S.
Who would've thought that nearly 6 years after a couple of laptops and puffy coats in a coffee shop we would be named the 37th fastest-growing business in Idaho? Last week we were honored to join the list of other great Idaho-based companies and reflect on what it means to do good work with good people. Thanks for a great evening BoiseDev and congrats to everyone else who made the list!
#Peak43: Idaho's Fastest Growing Companies. Number 37 Duft Watterson Video, details: https://lnkd.in/gXM575vT
Wordsmiths. Consider this your bat signal. #hiring
Welcome to?the?DW Design Breakdown; today, we’re talking animation. How does Jeff Lautenslager make these seamless transitions you may ask? Well,?check out this tutorial! 1. Find similarities between the transition's start and end keyframes. 2. Create a breakdown shot which acts as the middle keyframe that dictates how the transition will animate. 3. Apply the necessary principles of animation that will ensure the motion looks realistic and expressive. Watch the full animated video of the IMI mammography over on Instagram.
Footfall attribution has been the holy grail of digital advertising. So it's especially gratifying to see the Visit Boise media targeting and attribution strategy we created with Simpli.fi named a Cynopsis "Best Of" finalist. Kudos to Simplify.fi, Visit Boise and our brilliant, scrappy and always pushing Duft Watterson media team. https://lnkd.in/gdngCMw5
It’s 2:54 a.m. in an empty grocery store and an Australian shepherd is riding a segway down the canned food aisle. A lot more went into this shot than you might realize when you first see it. Sure, the concept was simple. “Demonstrate how aggressive driving, whether in your car or behind a shopping cart isn’t worth it.” The production was anything but. Because we needed empty aisles, that meant a night shoot… and then came the process of securing a store that would allow us to shoot from sunset to sunrise. Props, storyboards and talent came together and pre-production was set…except for the fact that we had to hide every brand label from the camera’s perspective. Queue a team of five people meticulously rotating every can on the shelf to hide the labels (look for this the next time you watch a commercial). We get the dog on the segway, start filming and an hour later it’s over. All for a 2-second clip out of our 30-second spot. Why??Because that’s the two seconds that everyone will remember. Sure, it would have been easier to look at all of the hurdles to get this one clip filmed and remove it from the spot, but that’s the difference between an ad and an ad that sticks. In our world, wild and tedious ideas often make the most impact. Plus, seeing a dog ride a segway down a grocery aisle was worth a few sleepless nights. Having clients and partners that run along with the wild idea helps. Big thanks to Montana Department of Transportation for the trust and Genuine for becoming nightwalkers to make it happen with us.
Fresh in the market! Montana’s four-legged best friend, Andy, returns to remind us all to take a deep breath and relax the next time we start seeing red behind the wheel of our car (or cart). Enjoy! CD: Duft Watterson, Tony Hart Writer: Jonah Svihus AM: Hunter Garcia Producer: Mariana Perin Production: Genuine Edit: Union Editorial Color: CO3 LA Talent: Lulu, Matt Wittaker, Star Herrmann, Garrett Whiting, Darby Coffen, Daniel Maxwell, Karen Luna-Santiago, Samantha Paredes, Lexi Jackson, Quinci Staker
The media team has a new wrangler in the saddle. Say hello to Lindsey Vella, our latest media buyer and AP with a heart of gold and a palate that can tell a Kolsch from a Pilsner faster than you can say lager. She brings nearly a decade of experience in media operations to the team while contributing an infectious do-good, can-do attitude. On the weekends, you can catch her?floating, snow boarding, or exploring all that the Mountain West has to offer.
What an exciting week in Montana with the Montana Department of Transportation! This past Tuesday we were able to work alongside the MDT team to help plan and throw the official launch party for the Engage brand. Our speakers included Governor Gianforte, Director Christopher Dorrington, and our rockstar influencer / NFL linebacker Troy Andersen. We had a great turnout with excited Montanans who are ready to spread the word on safe driving. Following the event was a one-day shoot... results coming to Montana soon! ?? Thank you to the MDT team for trusting us as a partner. The work you do is incredible and we're honored to be a part of it! #engage #engagemontana