Dubit

By age 9, nearly two thirds of children in the US own a cellphone, with smartphone ownership jumping from 27% at age 7 to 62% by age 9. That’s a huge shift in just two years! This rapid change shows how quickly kids are becoming immersed in the digital world, and our latest wave of Dubit Trends reveals how this shift is global, but not necessarily at such an early age. Only 26% of kids in Japan own a mobile phone at 9 years old compared with the US number of 62%, and tablet ownership remains very low amongst Japanese kids across all ages, compared with UK and US ownership. Surprised? Well yes, you may have assumed Japan was even more connected than the UK and US. When you are designing a product or program for different markets, it makes sense to check assumptions before you jump in with both feet. That’s why global and local players in the digital space subscribe to our four-times-a-year reports, covering everything from device ownership (as above), through to latest trends in gamers, and the influence of AI. Want to stay ahead of the curve? Find out more : https://lnkd.in/eAhUxc4A #DigitalKids #TechSavvyKids #YouthMarketing #DubitTrends

Gaming experiences aren’t just about having fun—they can shape how players see and connect with brands. Dubit’s brand uplift studies, run by our in-house research team, show exactly that. After playing a branded Roblox game, players didn’t just enjoy themselves—they walked away with a stronger sense of trust in the brand and increased buyer intent. In a recent study, our research team looked at how Superdrug’s Roblox integration influenced 10-12-year-olds. The results? ? Already strong brand awareness got even better ? Players were more likely to see the brand as modern and trustworthy ? Many felt more likely to shop there after playing If you’re looking to go beyond visits and redemptions and really understand how gaming shapes brand perception, get in touch! #GamingMarketing #BrandUplift #RobloxMarketing #YouthEngagement #ResearchInsights

84% of Gen Z said their avatar style influences their real-world fashion choices (source: Roblox Fashion Report 2023), and we delved deeper through our own research to find out what this means for the future of fashion. That future isn’t just on the high street — it’s going virtual. Download the Dubit Fashion Report now: https://lnkd.in/eBkjkneY Our latest report uncovers how social gaming platforms are becoming the new fashion runways, and how digital identity is driving real-world trends. Gen Z and Gen Alpha are shaping the fashion world from the inside out. ?? The high street isn’t dead — it’s evolving. Are you ready to join the revolution? #GenZ #VirtualFashion #ImmersiveCommerce #DigitalIdentity #Roblox #Fashion

Today, we’re shouting out the amazing women in gaming—those breaking barriers, sparking creativity, and making the industry a better, more inclusive space. The number of women in gaming keeps growing, but there’s still more to do. Let’s keep pushing for more representation, more opportunities, and more voices at the table. Here’s to the women making waves in gaming—you inspire us all! ?? #IWD2024 #InternationalWomensDay #WomenInGaming

Differin just made history on Roblox! ?? We’re excited to have worked with differin and dentsu to bring the?Differin Level Up Lobby to life—the first-ever acne-care brand experience on Roblox! This fun, fast-paced experience challenges players to unlock exclusive avatar items, and learn about skin health along the way. It’s all about making skincare feel positive, interactive, and part of the self-expression-driven world of Roblox. This is a perfect example of how to connect with digital-native audiences by creating experiences they actually want to engage with. Huge congrats to everyone involved in bringing this vision to life! ?? #Roblox #MetaverseMarketing #BrandEngagement

Dubit's SVP of Global Trends, David Kleeman ?? Toy Fair New York, is heading to #ToyFair this weekend to talk about: "Mech: The New Transformers?" ?? David will explore the growing trend of robotic clothes, accessories, and body parts for avatars in UGC games—and the fascinating research behind why young people care just as much about their avatars' appearance as their own IRL! If you're attending and want to catch up, drop us or David a message. #UGC #Gaming #Metaverse #Research

Dubit’s Associate Research Director, Laura Dudley-Gough, recently attended the Women of the Future event Wellington Place, Leeds. The event brought together mentors and students (aged 14/15) for a series of fun workshops designed to help young women map out their own path to success. Through interactive sessions, volunteers supported students in identifying their strengths, exploring career possibilities, and building confidence in their future ambitions. Laura shared her own journey, offering insights into the world of research, gaming, and tech, while also encouraging students to think broadly about their aspirations. Events like this highlight the power of mentorship in shaping future careers. A huge thank you to Wellington Place and all the volunteers who took the time to inspire the next generation of leaders. #WomenOfTheFuture #InternationalWomensDay #Mentorship #WomenInTech #FutureLeaders

?? 27,000 UGC items redeemed ? 18,000 hours of wear time ?? 57% increase in purchase intent When it comes to brand engagement on Roblox, UGC is a game-changer and our latest collaboration with iion for Chupa Chups proves just that! Players love collecting and wearing branded items—turning them into walking billboards and driving real-world impact. From boosting brand awareness to influencing purchase intent, smart UGC strategies aren’t just about cosmetics—they're about connection. #ROBLOX #UGC #BrandEngagement #MetaverseMarketing #Dubit

The High Street isn’t Dead - It’s Going Virtual! Download Dubit's Fashion Report, in full, here: https://lnkd.in/eBkjkneY Gen Z and Gen Alpha aren’t just shopping online - they’re building their wardrobes in Social Gaming Platforms.?We spoke with young consumers to uncover what immersive commerce means for brands. ?? What shapes fashion choices ?? Social Gaming platforms as the new fashion runway ?? The importance of digital identity ?? Demographic differences in avatar clothing choices? ?? Ways brands can activate on Roblox https://lnkd.in/eBkjkneY?

25 years ago today, Dubit was established by a group of teenagers who earned a?Guinness World Record?for the youngest company directors. From creating one of the first virtual worlds for kids, we have been privileged to work with?thousands of clients around the globe, and we’ve had an unforgettable ride. ???Award-winning?games & apps ??10 years of kids trends data from our research department ???Groundbreaking?projects like the VR & Mixed-Reality Play Kit to help kids prepare for an MRI scan ???Record-breaking?UGC sales, including the?most expensive UGC limited?item sold via adidas and WhoseTrade ???Bringing the?first K-pop group?to Roblox with NCT127 And that’s just scratching the surface! None of this would have been possible without the?incredible people?who have worked with and for Dubit over the years. Thank you?for being part of our story—here’s to the next?25 years of innovation, creativity, and breaking new ground! #Dubit25 #HappyBirthdayDubit #Gaming #Innovation