DSPolitical

Team DSPolitical is headed to the America Votes 2025 State Summit in Washington, D.C.! From April 7–9, our political experts will connect with Democratic strategists and leaders to discuss critical strategies for mobilizing voters, driving impactful state-level advocacy, and building momentum for special elections, midterms, and beyond. Will you be there? Reach out—we’d love to connect at the summit! cc: Greg Beswick, Ben Meers, Eric Jamous, Ryan James Evans, MaryEllen Veliz, Tim Lim

This week, DSPolitical President & CTO Mark Jablonowski joined David Nir and David Beard on The Downballot podcast to break down the latest in digital political advertising and upcoming special elections. They discuss this week’s historic State Senate flip in Lancaster, PA, where?DemocraticAds.com?helped power James Andrew Malone’s first-ever Democratic win in the district’s 40-year history—alongside volunteer efforts from members of our team. Mark also explores the rise of Connected TV (CTV) in political advertising, sharing why 80% of DSPolitical’s ads are now CTV and insights from our recent Global Strategy Group study, found that persuadable voters are now consuming streaming content at nearly the same rate as traditional TV for the first time ever. (Link to our webinar breaking down this critical report in the comments.) If you’re running campaigns in 2025 and beyond, this is a must-listen: https://lnkd.in/eXEkRH_p

?? Huge win alert! Democrat James Andrew Malone just flipped the 36th Senate District seat in Harrisburg—a district Trump won by +15 points last November, with a 23-point Republican voter registration advantage. Our Director of Engineering, Justin Kenel, proudly volunteered on Malone’s campaign by knocking on doors, helping with campaign strategy, and running digital ads on our game-changing DemocraticAds.com platform. This incredible off-year victory proves that with the right people, tools, and technology, Democrats can win anywhere.

Is your digital advertising strategy truly effective, or are common mistakes draining your budget and missing key voters? Our latest blog post uncovers critical pitfalls that can undermine your campaign’s success, including: - Using budget on low-quality ad placements? - Lack of a cohesive multi-channel approach? - Ineffective targeting strategies We’ve got proven solutions to help your campaign optimize every dollar and reach the right voters. Discover how to avoid these pitfalls and win:? https://lnkd.in/erjktR64

We’re celebrating some big wins! Ryan James Evans and MaryEllen Veliz had an amazing time at the Campaigns & Elections 2025 Reed Awards and we’re thrilled to share that we took home 5 trophies! These accolades recognize our innovative tech, like our groundbreaking Spanish Language Preference Model, and our impactful work on Democratic campaigns up and down the ballot. ?? Best Use of Data Analytics/Machine Learning ?? Best Use of Online Targeting ?? Best GOTV Campaign to Mobilize Young Voters with Tailwind Partners ?? Best Use of Technology for GOTV with Tailwind Partners ?? Best Use of Online Targeting for Independent Expenditure with SWAY A huge shoutout to our incredible team, clients, and partners—these victories were made possible because of your dedication and support. Here’s to continuing to lead, innovate, and win together. Read the full list of winners here: https://lnkd.in/di3JTZSr

Yesterday, MaryEllen Veliz delivered valuable insights about the Off-Year Election Outlook for Democrats at the Campaigns & Elections Reed Awards & Conference. She discussed critical strategies around Democratic messaging, improving campaign infrastructure, and highlighted bright spots as well as key opportunities to build momentum during this off-year. Thanks to everyone who joined the discussion!

Big week ahead: Ben Meers is off to New Orleans for the American Association of Political Consultants Southern Regional Conference. Meanwhile, MaryEllen Veliz and Ryan James Evans will be in Austin, TX, where MaryEllen will share insights about the Off-Year Election Outlook for Democrats at the Campaigns & Elections Reed Awards & Conference. We’re a finalist in 12 categories, so we hope to bring home some new hardware for our collection.?? Contact us to connect – we’d love to chat: https://lnkd.in/eJaYg8iK?

Last week, DSPolitical’s Ben Meers represented us at the Alabama Democratic Party’s Candidate Bootcamp, an event we proudly sponsored to support the next generation of Democratic leaders. He also joined thousands in Selma for the 60th Annual Bridge Crossing Jubilee, commemorating the Alabama Black Belt’s pivotal role in the Voting Rights Movement. Alongside leaders like DNC Vice Chair Ken Martin, Kentucky Governor Andy Beshear, and members of Congress, Ben stood where history was made—because the fight for democracy is never over. We proudly honor those whose courage and leadership expanded voting rights—and remain committed to protecting them today. That’s why we’re committed to equipping Democrats across the country with the digital tools they need to organize, run, and win.?

This Women’s History Month, we honor the resilience and influence of women who have shaped history and remain at the forefront of progress. In 2024, their priorities and media consumption habits revealed insights that campaigns can’t ignore. From abortion rights to alternative news sources, women are making their voices heard in new ways. Campaigns need to meet them where they are—including in gaming spaces, where 36% of women ages 18-44 actively play video games, presenting a major engagement opportunity. Discover key takeaways and the future of engaging women voters in our latest blog: https://lnkd.in/epqNAqXY

With shifting media consumption habits and the rise of free, ad-supported streaming, reaching audiences requires a refined strategy that includes CTV. Streaming platforms now reach 55% of respondents weekly, rapidly closing the gap with linear TV. It’s time for public affairs and communications strategies to fully leverage CTV for precise audience targeting, tailored content, and impactful messaging. Stay ahead of the curve—explore key CTV trends shaping the future and learn how to navigate today’s fragmented media landscape. Learn more here: https://lnkd.in/ewvA9HXS