DSPolitical

Last week, DSPolitical’s Ben Meers represented us at the Alabama Democratic Party’s Candidate Bootcamp, an event we proudly sponsored to support the next generation of Democratic leaders. He also joined thousands in Selma for the 60th Annual Bridge Crossing Jubilee, commemorating the Alabama Black Belt’s pivotal role in the Voting Rights Movement. Alongside leaders like DNC Vice Chair Ken Martin, Kentucky Governor Andy Beshear, and members of Congress, Ben stood where history was made—because the fight for democracy is never over. We proudly honor those whose courage and leadership expanded voting rights—and remain committed to protecting them today. That’s why we’re committed to equipping Democrats across the country with the digital tools they need to organize, run, and win.?

This Women’s History Month, we honor the resilience and influence of women who have shaped history and remain at the forefront of progress. In 2024, their priorities and media consumption habits revealed insights that campaigns can’t ignore. From abortion rights to alternative news sources, women are making their voices heard in new ways. Campaigns need to meet them where they are—including in gaming spaces, where 36% of women ages 18-44 actively play video games, presenting a major engagement opportunity. Discover key takeaways and the future of engaging women voters in our latest blog: https://lnkd.in/epqNAqXY

With shifting media consumption habits and the rise of free, ad-supported streaming, reaching audiences requires a refined strategy that includes CTV. Streaming platforms now reach 55% of respondents weekly, rapidly closing the gap with linear TV. It’s time for public affairs and communications strategies to fully leverage CTV for precise audience targeting, tailored content, and impactful messaging. Stay ahead of the curve—explore key CTV trends shaping the future and learn how to navigate today’s fragmented media landscape. Learn more here: https://lnkd.in/ewvA9HXS

?? Missed the live session? Now’s your chance to catch up and discover essential takeaways from our webinar, Winning the Streaming Majority: Exclusive Polling Insights. DSPolitical President, Mark Jablonowski, and Global Strategy Group leaders break down shifting media consumption habits that are reshaping digital advertising, and how you should adjust your approach for maximum impact. Get the insights you need to develop a winning data-driven strategy—download here: https://lnkd.in/gNKnQsj2

With Congress narrowly divided, persuadable lawmakers hold the key to advancing critical policies. Influencing them requires a smarter, more strategic approach—and that means targeting not just elected officials, but their networks of advisors, staffers, and key influencers. So, who are the new persuadables? And how can advocacy organizations ensure their message lands where it matters most? Get the full breakdown in our latest blog: https://lnkd.in/e2YAYjNg

Looking for an opportunity to make a difference at an award-winning company? We’re looking for a Business Development Director to join our mission-driven team, where you’ll work alongside passionate colleagues on a high-performing team. At DSPolitical, we help Democratic candidates and causes win with cutting-edge digital advertising technology to reach persuadable voters everywhere on every device. We’re searching for a people-focused leader who excels at building relationships, identifying new opportunities, and collaborating across teams. If you love working in a collaborative environment with like-minded people, we want to hear from you! Ready to take the next step in your career? Apply today: https://lnkd.in/dktETsZR

Special elections are setting the stage for the 2026 midterms, and results so far may be a bellwether for what’s in store. In January, Iowa Democrats flipped a State Senate seat in a district Trump won by 21 points—proof that strong messaging and a data-driven strategy can deliver wins anywhere. The path ahead is full of opportunities. On April 1st, Wisconsin’s Supreme Court race will shape voting rights, redistricting, and reproductive freedom. In Florida, key congressional elections present another chance to make an impact. Learn how smart targeting and voter mobilization can drive results here: https://lnkd.in/eV-4syue?

?? Congratulations to Kobe H.—our DSP Quarterly Award Winner! From day one, Kobe has brought a collaborative mindset to his role and is always willing to take on new tasks to support the team. He takes initiative, ownership of his work, and consistently seeks knowledge from colleagues to better serve our clients. Kobe's dedication consistently shines through, delivering precision and a strong commitment to success on every project. We’re so lucky to have Kobe on our team!

The latest Adalytics report highlights how easily brands can find themselves in risky digital environments, often through no fault of their own. When ad tech vendors rely on broad blocklists and limited brand safety tools, advertisers can end up funding sites that don't align with their values—or worse. At DSPolitical, we take a different approach. Our allow-list strategy ensures ads only run on pre-approved, trusted sites. We leverage deterministic matching to connect campaigns with real voters, not bots. And through supply path optimization (SPO), we focus on premium partnerships and cut out unnecessary intermediaries, improving both efficiency and brand safety. By focusing on quality over quantity, we help our clients avoid blind placements and make every impression count. Read more about our SPO approach in the comments.?

?? Big news! DSPolitical is a finalist for 12 Reed Awards this year! From cutting-edge targeting to game-changing ad strategies, our team is dedicated to delivering the best in digital for our clients—and we’re thrilled to see that work recognized. A huge thank you to our incredible partners and a big congrats to our fellow nominees. We can’t wait to celebrate with everyone in Austin—see you there!