DSM Marketing

"How To Easily Grow Your Business's Social Media in 2024" The algorithm doesn’t hate your account, you’re not shadowbanned… your content simply ends up on the wrong part of the platform. Most content I see businesses producing is a showcase image, alongside a wall of text and a link to their website. This type of content will probably only reach people who get notifications when you post, making it one of the slowest ways to grow your social media. This type of content is useful for engaging your followers and building credibility, but it all goes to waste if you only have 3 followers. That’s where video content comes in. Videos are the best type of content for getting attention and growing your business’ social media, because people just can’t get enough of them.

The third and most dangerous scam. This scam is the most dangerous because it’s actually a mindset… Far too often I see business owners spend thousands of dollars on all sorts of things, but then spend less on marketing than they do on coffee each day. It makes zero sense to skimp on your main money maker. Advertising is GUARANTEED attention, far more effective than ‘word of mouth’ which small businesses tend to run off. To start seeing results quickly, $10-$20 per day on advertising is all that’s needed to start seeing good results for any smaller “business to consumer” business. Companies that trade ‘business to business’ will need a larger marketing budget to get in front of other business owners or a personalised outreach specialist… If you’d like us to take a look at your business and recommend a marketing style and budget, get in contact with with us fill out the form and we will see what we can do for you: https://lnkd.in/ea5f6k4J

"Large agencies hit “copy” and “paste”, then charge you thousands." If you’ve paid a lot of money to a marketing agency, and are in the green by a wide margin, this isn’t an issue. But often businesses who hire large agencies will barely break even, forking out huge sums of money for mediocre results. Many large agencies have their systems so streamlined, that they can “mass produce” promotional content. They hit copy and paste, change a few images and keywords, and hit send. Plus, large agencies will often overcharge you, or leave you at the drop of a hat if it’s convenient for them. If you want a good marketing agency, go with a smaller one. Smaller agencies rely on getting you good results. They get paid for how much they help you, instead of an hourly wage (like a staff member of a large agency).

All these options can be complex and confusing, leading to poor results from the ad. This is why businesses who are serious about their marketing hire someone who knows what they’re doing. This may sound biased coming from a marketing agency, but here are the facts. Someone who spends all day doing marketing will always outperform the business owner who does marketing on the side. But when business owners look for this person, they often fall for the second scam…

"Let's look at the first scam"… It happens when a business starts using Meta ads. Meta ads are one of the best ways to advertise your business, but they’re notorious for being tricky to setup… So Meta will offer you a “boost”… This is the first scam. Boosts are a simpler, but limited version of meta ads,?aiming to make the process from clicking “boost” to forking out money as simple as possible. The problem with boosts is its limited targeting options With limited targeting options, most of your ad spend goes directly to the wrong customers. Meta ads, however, give you all the targeting options to reach your perfect customer every time… But it’s not that simple.

"The Three Biggest Scams of Marketing You Need To Know" There are 3 marketing scams that tens of thousands of businesses fall for. Two of these are things that businesses WILLINGLY spend up to 5 figures a month on… But before we discuss these, let me say one thing: Marketing should always be profitable. So if your marketing efforts aren’t visibly paying off, something’s going wrong. The most important thing with marketing is to see exactly how your money is being used, and what your return on investment is.

"Knowing How to Sell to Your Target Audience" When writing an ad for your target audience, here are the three main points to address: 1. Their values, lifestyle, or struggles In the headline/title of your ad,?always speak directly to them and their situation. You want to let your audience know IMMEDIATELY that you understand the pain points of a problem they’re having, or that you can make their lives so much better. 2. How you (specifically) will improve their lives The second part of your ad is the body text, this is a great place to discuss why your product or service is unique and better than that of your competitors. If you’re faster, have better service, or there’s any other advantage that your company has over your competitors, make sure to mention it clearly and concisely. This will make your company stand out in your market. 3. Their Action The final part of the ad should show them exactly what to do next. The easier the action, the more likely your audience is to participate. Simply clicking on your ad is a good example. Managing marketing and the rest of your business at the same time can be very stressful. If you’d like help finding and targeting your ideal audience with paid ads, click the link below and fill out the form and we’ll get started on the perfect ad for your business:https://lnkd.in/ea5f6k4J

"How to Target the Right People to Maximise Your Ad Returns" If you own a makeup brand, and your customers are mostly women,?you should get your advertising host (like Meta or Google) to just target women. Otherwise, you would waste 50% of your ad spend. The type of people that currently buy from you are generally the people you want to keep selling to. It’s still possible to switch your audience, but this usually requires a complete rebrand. If you’re not sure who your audience is, check out your reviews and your competitors’ reviews. There’ll usually be a few things in common between all these people. You’ll easily be able to pick up how these people talk, what they value, their approximate age and their gender (if applicable). The people who interact with you online are most likely the people who are looking to buy the type of product or service you sell… By speaking directly to them in your ads, you make sure they buy from you, and not someone else.

"Make This Simple Change So You NEVER Waste Any Money On Your Ads" Most ads run by small businesses fail before they’re even published… This isn’t because of bad writing, or a boring image/video,?it actually goes much deeper than that. Too many business owners think that everyone is their customer. If you own a cafe, everyone can eat food… right? This is true, but it’s still no use advertising to children or toddlers, who can’t pay. Your audience will always lean towards a certain gender, age, location or set of interests. Ads succeed or fail based on who sees it, but most businesses take this the wrong way… When you advertise to everyone, it’s called ‘mass marketing’, which is typically run on 7 figure budgets by companies like Coca-Cola or McDonalds. Now I don’t know about you, but I don’t have 7 figures to put towards advertising, and neither do most small businesses. So it makes no sense to target the entire population with your ads when you only have the budget to speak to a single market.

"Why Don’t More People Do This?" If the ad text is terrible, this strategy will not work… The contact form won’t make the sale if the ad copy is bad, and the ad won’t convert clients if the response mechanism is bad. So can you do both? Like every skill, learning how to write a good ad and form takes time. You could learn this yourself or… You can have us do it with you and for you. We handle marketing, you handle everything else. Get in touch with us, and we’ll look over your advertising for free! Want to know what we can do for you click the link https://lnkd.in/ea5f6k4J