Dscout

Lots of great insights from Dscout's Co-Lab. I can't wait to run my next Understanding Sprint inspired by Eniola Abioye. Some of my favorite takeaways: ?? Knowledge moves through people, not reports, readouts, and decks ??? Knowledge management is like a product: don't ask the user to change their mental models, make the product change ??? The problem is not just access to insights, but the insight re-engagement ?? Run Understanding Sprints (like a design sprint) to collectively digest and make sense of the findings, themes, and implications ??? Usable insights are accessible, connected, defensible, tangible, and secure ? Excited for day 2!

Creating meaningful experiences starts with understanding people. Michael Winnick, Founder and CEO of Dscout, joins me on this episode. He shares his approach to designing impactful products. From discovering what drives users to delivering value, Michael offers insights on building products that truly resonate. You can listen to my conversation with Michael by clicking the link below. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

"If you’re not ever saying anything that be disagreed with, what are you adding?" - Fantastic quote from Sara Wachter-Boettcher on the Co-Lab Continued webinar this morning presented by Dscout

T-minus 1 hour until we're live with Co-Lab Continued. ? Join us today and tomorrow for two jam-packed afternoons discussing everything from AI and UX to taking power of your future, power, and business success. Bonus: All sessions will be available on-demand after the event for watching and re-watching as needed. Register here ?? https://bit.ly/3A75DHX

If today were just another day, this would be just another post. But today is the day *before* Co-Lab Continued—a two-day showcase of some of the brightest minds in UX, their breakthrough ideas, and visions for the future of this field. You'll watch sessions like: ?? Building Ebb w/ Priyanka Marawar ?? Decoding AI Fundamental w/ Kevin Johnson, PhD ?? No, a Research Repository Won't Solve All Your Problems w/ Meg Cain ?? Who Cares About Your Methods? w/ Sal Becerra ?? Researchers Aren't Asking Good Questions w/ Nikki Smith, Ph.D ?? Taking the Reins w/ Nicole Bacchus ?? Designing a Future for UX w/ Dr. Ricardo Prada ?? The Primordial Age of AIUX w/ Dave Brown IF you're registered. The event kicks off at 11am EST. Join us ?? https://lnkd.in/eG89SEiG

Everyone preaches the value of storytelling for presenting UX work to stakeholders. But what if you don't have time for a story? What if you're presented with a topic or question on the fly that you haven't had time to prepare for in advance? Remember this Spontaneous Talk Framework: What? So what? Now what? Designed in the 1970s, this framework helps you quickly organize your thoughts and respond with just enough context. Simply answer: ? What? — What happened or what is going to happen? ? So what? — Why is it important or why does this matter? ? Now what? — What will we do next or what should we do moving forward? And you'll be able to respond with poise and polish—event when put on the spot.

Six weeks is all it takes to learn how to present research in a way that makes stakeholder want to sit up and take action. Our Storytelling for User Research Presentations email course includes: ?? exercises that'll help make the learnings stick ?? advice for answering difficult questions (e.g. "How do you know these findings are significant?") ?? a stakeholder satisfaction survey template And more. So much more. Start now and say hello to more informative and actionable shareouts in 2025. Sign up for free ?? https://bit.ly/3URFjIY

When the sessions for your upcoming virtual event could double as song titles on a chart-topping UX indie album... ???? 1?? Researchers Aren't Asking Good Questions by Nikki Smith, Ph.D 2?? Do You Like My Hats? by Andrew Warr 3?? Meet Me at the Seat by Mina Jonsson 4?? Our Core Product Needs a Redesign by Eniola Abioye 5?? We Are the Catalysts by John Garvie 6?? Reflections on Power, Priorities, and Perspective by Malia Nagle 7?? Copilot, Coach Constructs Oh My! by Kevin Newton And that's just a *handful* of the topics covered over the course of two days. Check out the full lineup of Co-Laborators and get yourself registered for FREE right here ?? https://lnkd.in/eG89SEiG

Conducting research with non-users is especially relevant for orgs that don't yet have a product. But it can also be helpful when you're: ?? setting up Jobs-to-Be-Done interviews ?? trying to understanding how to onboard new users ?? breaking into new markets/segments Here's some participant criteria you might want to prioritize during recruitment: ? Unfamiliar with the brand/product ? Using a competitor product ? Recently stopped using a competitor product ? Bad experiences with a competitor or similar products ? People with loyalty to another brand ? Life circumstances It's more advantageous to speak to people with loyalty to another brand than people who are completely uninterested in the topic your product covers. Plus, people with bad previous experiences and misinformation are great candidates to understanding the perceived gaps and negativity around your product.