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Recognizing Leadership and Dedication to our Country: Retired Colonel Eric Rant Inducted into the Lincoln University Army ROTC Hall of Fame We are proud to announce that Retired Colonel Eric Rant, Drummond’s Chief Operating Officer, has been inducted into his alma mater’s ROTC Hall of Fame. This distinguished recognition reflects Eric’s commitment to leadership, excellence, and service – values that have shaped his career and his contributions here at Drummond Eric's ROTC background has been instrumental in fostering the discipline, strategic thinking, and integrity that are evident in his leadership. His induction is a testament to his lasting impact, both within the military community and in the corporate world. Please join us in congratulating Eric on this significant achievement. Read more about Eric’s recognition https://zurl.co/bCMY .

In an increasingly complex marketing landscape, standing out requires more than just a single touchpoint. Drummond's Wavelength Omnichannel solution elevates your direct mail campaigns by integrating multiple channels, boosting response rates by 23-46%. Here’s how we make it happen: LeadMatch Precision → Reach your target audience with 8-16 tailored touches per contact, ensuring your message resonates across all platforms. Track & Attribute → Gain clear insights into your campaign’s performance, enabling you to refine strategies and maximize ROI. Enhanced Engagement → By leveraging multiple touchpoints, we ensure your brand remains top-of-mind, driving deeper customer connections and higher returns. How are you optimizing your marketing efforts across channels? Connect with a Drummond team member today to transform your next campaign.

In today’s interconnected world, reaching and engaging customers is more difficult than ever. Opti-channel marketing gives brands the chance to meet customers across all touch points, providing a consistent journey that makes it easy to connect with your brand. Here are a few of the key elements of a successful opti-channel campaign: 1. Seamless integration → From physical stores, to websites, to mobile apps, customers should recognize your brand and feel connected on any platform. 2. Attribution → Implement attribution models to understand the impact of each channel on customer engagement and conversions, enabling better allocation of your marketing resources. 3. Relevant Communication → Use automation and advanced analytics to deliver the right message at the right time, based on real-time customer interactions and lifecycle stages. How is your brand embracing the power of retail opti-channel marketing to connect with customers? Connect with Drummond today to learn more. https://zurl.co/IA9s

In the competitive world of CPG, capturing consumer attention in-store is crucial. Did you know that interactive in-store visual merchandising can increase sales by up to 30%? (Source: POPAI) Drummond 's Innovation and Creative Services teams specialize in designing and delivering high-impact, interactive visual merchandising solutions. By incorporating new technologies like Augmented Reality (AR) to tell your brand's story in a compelling way, we can create memorable experiences that enhance brand loyalty and drive sales. Partner with Drummond and see how our interactive visual merchandising can elevate your brand and drive consumer action. Connect with us today by visiting https://zurl.co/tccz

We are excited to announce that Michael Yerecic has been promoted to the role of Chief Revenue Officer at Drummond . Over the past two years as Vice President of Sales, Michael has played a critical role in enhancing our customer experience and fostering growth through exceptional service. As Drummond continues to prioritize delivering outstanding value to our clients, Michael will lead our efforts in driving growth and innovation. Learn more about our continued commitment to delivering outstanding service by visiting https://drummond.com/

Drummond is excited to highlight that our Chairman & CEO, John Falconetti, was interviewed by Printing Impressions for their special coverage of the DRUPA 2024 tradeshow in Düsseldorf, Germany. In this insightful interview, John discusses how the new technology that is being shown at DRUPA can help continue to support our customers with excellent time-to-market & the quality they've come to expect from Drummond. Read the article in full here: https://zurl.co/glk4

Direct mail is far from outdated—it remains highly relevant and can be a key strategy for connecting with younger generations. According to a study by the USPS, the direct mail response rate among Generation Z (ages 18-21) is 12.4%, which is significantly higher than the 0.12% response rate for digital ads. Personalized direct mail keeps companies relevant in a digital world. But what does personalization mean? - Segment and Target: Understand your audience by breaking them into segments. Address their pain points, preferences, and geographic nuances to create a resonant message. - Innovative Elements: Use new techniques and unique materials to stand out. From metallic colors and 3D pop-ups to interactive pieces, direct mail offers endless opportunities to engage customers. - Seamless Journey: Incorporate QR codes for a smooth transition from mail to online, enhancing customer engagement across marketing channels. How are you personalizing your direct mail to stay relevant and engaged with your customers? Connect with a Drummond team member today to learn more. https://lnkd.in/en3mcGgK #directmail #directmailmarketing #optichannel #marketingstrategy

In the age of constant advertising and info overload, marketing and merchandising professionals job descriptions are broad and their plates are full. Producing marketing collateral - from ideation to execution - is a lot of work… especially for someone who already has negative bandwidth. When you’re communicating with multiple vendors, handling design, construction, and execution, and balancing the project with everything else you have going on, it's a lot to keep track of. So how can you streamline? How can you delegate? And how can you make sure the work is getting done on-time and on-budget without sacrificing quality? Drummond has the eBook for you. We’ll walk you through each step of the marketing communications lifecycle, from ideation to execution, and set you up with everything you need to know about choosing and working with the right strategic print + creative services partner. Check it out: https://zurl.co/PsL4

A @Simon-Kucher Global Sustainability study shows that more than 60% of U.S. customers rated sustainability as an important purchasing factor. At Drummond, sustainability isn’t an afterthought, and it’s not achieved by sacrificing quality or cost. From ideation to execution, our lean processes and eco-friendly materials are built into every project. Using our in-house creative and innovation team, you reduce wasted spend and wasted materials…enabling you to exceed customer expectations with more ease. Connect with Drummond today to learn more about how we can help support your sustainability efforts. https://zurl.co/Oq87