We've over-engineered go-to-market. The ???????????????? of businesses I've met spend more time creating convoluted workflows than creating great customer experiences - all in the name of “efficiency.”* The few that put their focus on the customer experience and relationship are the ones winning. Automation, integrations, AI.... they can all be great - but they won't save you from a crappy value proposition or poor customer experience. ?? ???????????? ???????????????????????????? ???????? ???????????? ???????????????? ?????????? ???????? - over even the most impressive spider-web of GTM tools. *Efficiency IS a great thing! Complex systems are rarely the path to he there. ——— ....I too have learned how to make a scrolling doc gif:
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