Drive Research

Is Netflix ready for live sports? Our new survey highlights most people aren't so sure. ?? As Netflix prepares for its highly anticipated debut into live NFL broadcasting this Christmas, a recent survey by Drive Research?reveals growing concerns among sports fans. Key Survey Highlights Include: - 73% of Netflix users experienced streaming issues when watching the Jake Paul vs. Mike Tyson heavyweight match. - Netflix users were 3.7X more likely to experience streaming issues during the Paul vs. Tyson fight compared to their normal Netflix viewing. - 4 in 5 Netflix users (82%) are concerned with the streaming service’s ability to broadcast NFL games on Christmas Day without technical issues. - 67% of users are not fully confident Netflix will resolve the live streaming issues by Christmas. See the full results here: https://lnkd.in/gFnjbjQz. #Netflix #PaulVsTyson #NetflixLiveSports #NetflixNFL #NetflixStreamingIssues

According to a recent study from Drive Research, consumers still mostly shop for groceries in-person at a physical grocery store, with the average American shopping at at two grocery stores for their weekly grocery needs. Find out more grocery shopping insights from the study and how they apply to your business: https://lnkd.in/gdBR5abH #groceryshoppingtrends #groceryshoppingresearch #producegrower #produceresearch

You don't need us to tell you that the questions in your online survey make all the difference when it comes to the quality of feedback. But we WILL tell you why you should be including open-ended survey questions in your next project. Let's start with a brief description, shall we? Open-ended survey questions allow respondents to provide answers in their own words instead of a basic yes/no or multiple-choice question. These types of questions are often used to understand customer feedback better. For instance, instead of asking "Did you like the product?" you might ask, "What did you think of the product?" This approach helps gather diverse opinions and can highlight areas for improvement. ??Below, we dive into the benefits of open-ended survey questions?? ??♀?Deeper Insights: These questions allow respondents to express their thoughts in their own words, leading to more detailed and insightful responses compared to closed-ended questions. We refer to this as qualitative data (which means more insights can sometimes be pulled from them with an expert researcher). ??Data Quality Checks: We use open-ended questions as part of a way to check the data quality of survey responses.?With certain questions, they may be asked to remove any lower-quality respondents, bots, or false answers. ??More Engaging: For customers, these questions help gather detailed feedback about products or services. By asking what they liked or didn't like, you can uncover specific areas for improvement that might not be evident from simple yes/no questions. Austin Parker has you covered in this blog post: https://lnkd.in/eTucBSDt

?? The countdown is on! Only 2 weeks until #TMRE24. Michael Ramirez is excited to be attending The Market Research Event in Orlando, Florida. This is the place where innovative ideas, industry leaders, and cutting-edge strategies converge. If you’re attending, drop a comment or DM Mike to meet up! ??

Let's dig deep today.?? Qualitative research gathers detailed insights, allowing you to have a much deeper understanding of the data. Whether through?interviews,?focus groups, or observations, qualitative research provides rich, detailed data that numerical data alone can't offer. Think of it this way: this type of research starts and ends with both the “what” and “why” when evaluating people’s thoughts, beliefs, and ideas. But how do you know if qualitative research is necessary? While every business has a different set of needs, we find that those in marketing, product development, or customer experience roles will find it especially useful. In-Depth Interviews: In-depth interviews allow participants to share their thoughts freely and can take place in person, over the phone, or via video calls.?Depending on the experience and expertise of the researcher, better questions can be written or created based on the research goals, as well as the specific participant. Focus Groups: Focus groups bring together a small number of people (usually up to a max of 10) to discuss a certain topic. In our experience, this method is excellent for generating natural conversations and expanded viewpoints.?These group discussions often reveal unique insights that wouldn't come up in one-on-one interviews. More specifically, focus groups are ideal for certain projects like pricing research, concept testing, and other ideas that need more explanation. Online surveys: Surveys in qualitative research focus mostly on open-ended questions. Open-ended surveys let respondents write their answers in their own words, giving us textured and nuanced data to use for the analysis. For more information, Austin Parker has you covered in this recent blog: https://lnkd.in/eEnG-czK

The holidays are quickly approaching, which means bustling airports and busy highways!?????? A recent Deloitte survey revealed that up to 64% of respondents plan to travel more than once during the season, a noticeable increase from last year.

To enjoy long-term success, it's essential for financial institutions to stay updated on the latest industry trends and consumer preferences - which is why market research is a fantastic investment for them. From identifying customer needs to evaluating industry rivals, market research will deliver actionable insights for banks and credit unions. Allow us to quickly share some of our favorite market research methods for these organizations! ??Online Banking User Experience (UX) Research: This approach often includes both a website audit and traditional interviews to gather the best quality data and user insights. The audit will analyze the website's structure, while the interviews gather detailed feedback from users. ??Customer/Member Satisfaction Surveys: Customer satisfaction are the most basic form of market research. These methodologies measure key metrics such as customer or member satisfaction and net promoter score (NPS). The feedback collected from customer and member surveys can help banks or credit unions identify areas for improvement and develop strategies to enhance the overall customer experience and increase member loyalty. ??Image and Awareness Surveys: Similar to brand equity focus groups, image and awareness (I&A) surveys aim to not only explore brands but also measure perceptions (positive, negative, neutral). These are conducted with customers and non-customers to understand total awareness figures for your financial institution. Additionally, the same questions are asked about local, national, or global competitors. Learn about the other market research methods that will help financial organizations gain success in this post by George Kuhn?? https://lnkd.in/eMFhRnd4

Employee performance surveys are an easy way to elevate the way you do business. After all, measuring employee sentiment will improve all areas of your organization from their pain points to customer relations. Using the information gathered from these surveys, employers will have a better understanding how their staff approach each work day. They will be able to see what areas employees are excelling in, and what could use some work. Both of these are key for a thriving workplace with happy staff! But what should employers ask? While this will differ a bit based on the specifics of each company, here are some classics that will often be featured in a performance survey... How well do you understand your job responsibilities? How consistently do you meet deadlines? How effectively do you prioritize tasks? How well do you manage your time at work? How would you rate the quality of your work? Questions aside, it's important to have an idea of how to run the survey. Pro tip: a third-party team like Drive Research can help you with that.?? Define survey goals: When starting out, it's important to have your main goals for the employee performance survey rather than going into the research blind. Write the best questions: After defining your goals, either you or the third-party research team will begin to write questions for the survey. There are many?different types of survey questions?to include, and it's best to include a variety to keep employees engaged throughout the survey. Collect all employee data: During the fieldwork stage, the employees will have a set amount of time to complete their surveys. This length of time varies depending on the employer's main goals, and can range from weeks to months. Create an action plan: When working with our team, we will place the data into a?market research report. This report includes important insights from the survey data like common themes and additional recommendations. For more information, take a look at this recent post: https://lnkd.in/eb7jqsDG

????Calling all published authors???? Our market research firm is recruiting participants for a paid research study. If qualified, you may be invited to participate in a 45-minute virtual discussion. Upon completion of the discussion, you would receive $200?as a thank you for your time and feedback.?Interested? Use the link below to sign up! https://lnkd.in/emu9wzeE

Discover the benefits of cart abandonment surveys for recovering lost sales, plus example questions to help you understand and engage with your customers better. https://hubs.ly/Q02W_76g0