Drive Research

A little late, but nonetheless, I had an amazing time at Quirk's LA! Thanks to Adam Stephenson and the rest of the QuantifyAI Team for inviting me to help hold down their booth. It was great seeing so many former clients, colleagues, friends, and of course, making new connections through it all. If we didn't get a chance to chat, feel free to reach out directly. Whether you want to catch up or learn more about Drive Research, my door is always open! Mike Kates Jason Goya Tiffer Daniel Stephenson #driveresearch #quirks #quirksLA #mrx #consumerinsights

Hulu’s first time streaming the ???????????? was met with frustration—login issues, streams cutting off early, and viewers missing major moments like ???????? ?????????????? ?????? ???????? ??????????????. While Hulu resolved the glitches, it’s a reminder that ?????????????????? ?????????? ??????’?? ?????????????????? ?????? ???????? ????????????. Our latest research reinforces this concern. ????% ???? ?????????????? ?????????? ?????????????????????? ?????????????????? ???????????? during the Paul vs. Tyson fight, making them 3.7X more likely to encounter disruptions compared to normal Netflix viewing. Streaming is the future, but moments like these show why ???????????? ???? ?????????????????? ???? ???? ?????? ???????? ???????????????? ?????? ???????? ????????????. Until major platforms can consistently deliver, brands and advertisers may not be ready to shift fully away from traditional broadcasts. More on our Netflix streaming issues survey here: https://lnkd.in/ep-3PKk4. #Oscars #Hulu #Streaming #LiveEvents

Drive Research was happy to share office space for the CNY Sales & Marketing Executives Professional Development Series. During today’s session, Jody Frawley (Dale Carnegie Training of Western & Central NY, Greater Boston Area, RI and NH) shared expert tips and examples on how to master the art of networking.???? #ProfessionalNetworking #CareerDevelopment #ProfessionalGrowth

Have you opted for online shopping instead of venturing into a store's physical location recently? Yeah, you're not alone. In-store shoppers have growing frustrations with their experience, according to recent findings (The Wall Street Journal). And get this: just 9% of shoppers are pleased with in-store experiences. This is likely due to retailers focusing more on e-commerce solutions, allowing in-store initiatives to fall by the wayside. Take a look at some common customer woes below.?? 1???????????????? ?????????????? ????????????????????????: Shoppers are often leaving stores empty-handed due to a lack of product availability. 2????????????????????????????: Many physical stores are dealing with low staff, adding a layer of difficulty to shopper inquiries. 3?????????????? ??????????????????: Locked shelves and clogged self-checkout lines are contributing to a slower shopping experience. One way physical stores can combat these issues? Gaining a deeper understanding of customer needs with market research. Using ??????????????, ?????????? ????????????, ?????? ????????????????????, retailers can specifically hone in on the customer shopping experience - uncovering top pain points and underlying grievances along the way.? ??Learn more about our approach in Grace Ferrarone Sciera's recent blog post: https://lnkd.in/eRu2eZUw #retail #ecommerce #brickandmortar #customersatisfaction #customerexperience #marketresearch

Creating the perfect customer survey is an art, plain and simple.?? This is precisely why it's so important to partner with a third-party research team to design your customer survey. Our team has years of combined experience in crafting customer surveys tailored to the unique needs of each client, allowing you to focus on your own work - not becoming a survey pro! ?????????? ?????? ?????? ???????????????? ???? ???????? ??????????????????????.?? 1?? Customized Surveys – We're not about generic questions. Our team will craft surveys designed to meet the needs of your specific audience, driving actionable responses. 2?? Impartiality = Quality Feedback – No bias here! Professionals ask neutral, well-crafted questions that allow customers to speak freely — giving you honest, reliable insights. 3?? Anonymity = Honest Responses – By gathering all types of feedback - not just the good stuff - you can make informed business decisions that will eliminate customer pain points. Customers are much more likely to provide honest feedback when a survey is sent through an independent firm (and yes, this includes negative feedback, too). 4?? Accurate Data, Less Guessing – You can forget about stressing if your survey data is accurate when working with a third-party team. A team like ours provides valid, trustworthy data that you can feel confident using. 5?? Industry Benchmarks – You need to keep an eye on competitors. Customer surveys are ideal for establishing industry benchmarks to ensure your brand stays ahead of rival brands. Want to learn more about how Drive Research can design a flawless customer survey? Check out our ultimate guide by Emily Rodgers: https://lnkd.in/e8zmY_q2 #CustomerFeedback #MarketResearch #CustomerInsights #BusinessGrowth #CustomerExperience #SurveyTips

It just wouldn't be Valentine's Day for us if we didn't throw some extra sweet stats your way.?? Did you know that... ??Valentine's Day spending is expected to hit $27.5 billion this year (WalletHub) ??40% of Valentine's Day gifts will be purchased online (National Retail Federation) ??$2.6 billion will be spent on flowers (Rio Roses) ??Candy is still the most popular Valentine's Day gift, purchased by 57% of consumers (Capital One) ??86% of people believe in true love (CBS) ??53% of 18 to 34-year-olds not celebrating Valentine’s Day will still make it special (National Retail Federation) Check out our full post on Valentine's Day stats & facts here (and maybe impress someone special with them): https://lnkd.in/gaS9z4dw #ValentinesDay #ConsumerTrends #RetailSpending #MarketResearch

Ever catch yourself wondering how engaged employees are at your organization???Without asking them, there's no way to know. But asking employees directly about their engagement and work conditions won't fly. They may not feel comfortable sharing their honest opinions, or even fear penalization if they do share their true thoughts. We love solving this issue for our clients by offering tailored employee survey services to measure engagement, satisfaction, and more. All feedback is anonymous, making employees far more likely to be transparent in their feedback. Adding onto this, employees often enjoy giving feedback - in fact, 77% of them would like to offer feedback more than once per year (Qualtrics). Our team can design a variety of employee surveys that provide important feedback and insights, such as: ?????????????????????? ??????????????: These surveys measure the emotional commitment and connection an employee has with their company. Results highlight key engagement drivers and barriers to motivation/loyalty.? ?????????????????????????? ??????????????: Another common employee survey metric to measure is satisfaction. These surveys gather feedback on employee happiness and target areas of improvement. ???????????? ??????????????: Designed to be sent out on a more frequent basis, these short surveys swiftly gather employee feedback and are ideal for continuous tracking. But this is only a small portion of what gathering employee feedback looks like - Emily Rodgers has more for you in this ultimate guide: https://lnkd.in/ext7HfPv #EmployeeEngagement #EmployeeSurveys #Leadership #WorkplaceCulture

?? The countdown is on! Only 2 weeks until #QuirksLA. Michael Ramirez is excited to be attending The Quirks Event in Los Angeles, CA. If you’re attending, drop a comment or DM Mike to meet up! ?? Quirk's Media

Are you in favor of a big Super Bowl shift? ????Learn more: https://lnkd.in/e28xeH-d #SuperBowlMonday #SuperBowlLIX #NFL

It’s the Mondayest Monday of the year, and the debate rages on—should Super Bowl Monday be a national holiday? But what if we didn’t need one? A growing idea—even supported by #NFL Commissioner Roger Goodell—is expanding to an 18-game regular season to push the Super Bowl to Presidents’ Day weekend, creating a built-in long weekend. And according to a Drive Research survey, this proposal has serious momentum: ?? 48% support moving the Super Bowl to Presidents’ Day weekend ?? 30% remain neutral ? 21% are against it This change would not only give football fans a well-earned recovery day but could also be a win for advertisers, businesses, and the overall viewing experience. So, what do you think? Should the NFL make the switch? Or should we keep tradition as is? Take our poll below! ?? See more stats here: https://lnkd.in/e28xeH-d #SuperBowl #SuperBowlMonday #PresidentsDay #MarketResearch #SurveyResults #NFL