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?? The DTC Playbook for Wineries – Unlock Profitable Growth! ?? Wineries, are you ready to take your DTC strategy to the next level? Join DRINKS & Enolytics for a must-attend webinar where we’ll break down the 3 pillars of profitable DTC growth—so you can sell smarter, not harder. ?? Date: Thursday, March 27 ? Time: 11 AM PT | 2 PM ET ?? Location: Virtual via Zoom ?? What You’ll Learn: - The 3 pillars of profitable DTC growth: data, compliance, and retention - How to use customer insights to sell more (without the guesswork) - The 6 essential email & SMS flows every winery needs to boost revenue Spots are filling up—secure yours today! ?? https://hubs.ly/Q03bq45Q0 Meet Your Expert Hosts: Chelsea van Niekerk specializes in turning winery data into actionable lifecycle growth strategies. “Test, measure, repeat, because numbers don't lie. Michelle van der Lugt is an expert in streamlining winery analytics to help you make smarter, faster decisions. "It should not take you all day to understand your sales, customers, and business—you have better things to do.” ? #wineries #DTC #winebusiness #wineindustry #webinar

Turn Compliance Changes Into Your Competitive Advantage From biometric age verification to potential USPS alcohol shipping and tightening payment regulations, 2025 will bring major shifts in compliance. But smart merchants won’t just react—they’ll use these changes to get ahead. In Wine Industry Network Advisor, DRINKS’, Chief Compliance Officer, Kelly Martin, shares how forward-thinking alcohol brands—from boutique wineries to major retailers—can turn regulatory challenges into a competitive edge. ?? Key takeaways: 1. Age verification is going high-tech—biometrics could become the norm. 2. USPS alcohol shipping could open new DTC opportunities. 3. Payment processing scrutiny is increasing—who controls the money matters more than ever. 4. Tech-driven compliance is the new standard—businesses that adapt will scale faster and reduce risk. The compliance landscape is shifting—businesses that adapt will win. Get ahead of the game by reading Kelly’s take. Read full article here https://lnkd.in/dtgqsCQG #AlcoholCompliance #DTCWine #RegTech #WineIndustry

The?DRINKS?team is going to be at Shoptalk Spring 2025, taking place from March 25-27, 2025, at Mandalay Bay, Las Vegas. We're excited to connect with retailers to explore how seamlessly integrating alcohol with DRINKS Anywhere can grow their GMV by 5% or more. Want to connect??Message Brandon Amoroso ??to set up a meeting—ask about our DRINKS Partner Program and how we support agencies, platforms, and solution providers in the alcohol space. Let’s make the most of Shoptalk Spring 2025 together! #Shoptalk2025 #RetailInnovation #DRINKS

The Wine Industry Is at a Crossroads—Will You Evolve or Get Left Behind? Roger Scommegna, founder and wine peddler of?Flying Blue Imports,?has built his career by leaning into market shifts, not resisting them. On The?DRINKS.com?Podcast, he shares how wineries and importers can navigate today’s changing landscape and turn challenges into opportunities. For years, retail has embraced true eCommerce, evolving to meet consumers where they shop—online, on-demand, and with seamless digital experiences. Meanwhile, much of the wine industry remains stuck in outdated models. Legacy distribution systems and slow adoption of digital tools have held wineries back from fully embracing DTC eCommerce. But consumer behavior has already changed. 1. Shoppers expect convenience—next-day delivery, seamless checkout, and personalized recommendations. 2.?Traditional models aren’t built for the digital age, leaving many brands scrambling to keep up. 3.?The wineries that adapt will win—those that don’t will watch their market share shrink. On the?Drinks.com?Podcast, Roger breaks down: ?? Why the wine industry must rethink supply, demand, and distribution ???How digital tools and eCommerce strategies are shaping the future of wine sales ??? What forward-thinking wineries and importers can do now to stay ahead Consumer expectations have changed. Has your business? Listen now and learn how to evolve—or risk being left behind: https://lnkd.in/g5Z7Swg5 #WineBusiness #MarketTrends #DTCWine #WineIndustry #DirectToConsumer

What drives personalized customer experiences in alcohol eCommerce? In this latest 3 Question Series, Chelsea van Niekerk, DRINKS AMPLIFY Lifecycle & Retention Marketing Lead, shares the strategies that are helping brands deliver truly personalized, seamless shopping experiences that keep customers coming back. Key takeaways: 1. Know your customer – Understanding purchase history and preferences (like sticking to Sauvignon Blanc) helps craft a personalized experience. 2. Loyalty is built through personalization – Flexibility in subscription models lets customers tailor their orders and keeps them engaged long-term. 3. A seamless experience is essential – Mobile-optimized, easy-checkout experiences are now a must for reducing abandonment and increasing conversions. Want to take your brand’s retention strategy to the next level? That’s what we do at DRINKS AMPLIFY — from lifecycle marketing to personalization and beyond ?? Let’s talk ?? Watch Chelsea’s full take below. #CustomerExperience #Personalization #LoyaltyPrograms #WineIndustry #eCommerce

The adult beverage industry is at a digital tipping point. It's not just about selling alcohol online; it's a complete transformation of how consumers discover, engage with, and purchase. Our latest research highlights this shift: 34% of young shoppers make purchases via social media weekly, convenience drives 32% of millennial purchasing decisions, and digital exposure often leads to purchasing dead ends. This article dives into these challenges and the opportunity to modernize through a 4th Tier distribution model, creating a more dynamic and consumer-centric market. Read it here #alcohol #digitaltransformation #commerce #innovation #DRINKS

What actually works when marketing alcohol to Gen Z? In our latest 3 Question Series, Chelsea van Niekerk, DRINKS AMPLIFY Lifecycle & Retention Marketing Lead, shares insights on how brands should rethink their approach — based on what’s driving real engagement and conversions today. Key takeaways: 1. Social proof wins — Peer recommendations and influencer content hold far more weight than awards or critic reviews. 2. Friction kills sales — A mobile-first, seamless checkout is no longer a nice-to-have — it’s expected. 3. It’s not just about reach — it’s about conversation. Successful influencer partnerships focus on real engagement, not just product drops. 4. Transparency builds trust. Ingredients, process, and values — Gen Z wants the full story before they buy. Want expert help building a retention strategy that actually works? That’s what we do at DRINKS AMPLIFY — from lifecycle marketing to social proof strategies built for alcohol eCommerce. Let’s talk. Watch Chelsea’s full take below. #GenZMarketing #WineIndustry #AlcoholBusiness #InfluencerMarketing

Wine is Evolving, and So Are Consumer Habits. At Wine Paris, one thing was clear—consumer preferences are shifting, and the demand for more options is here to stay. Mickael Alborghetti, Founder of EthicDrinks, is leading the charge with innovative more than just alcohol-free wines. - The best brands are adapting now to a future where non alcoholic wines and alcoholic are of equal importance to makers and distributors. - Consumer demand isn’t just for low alcohol. EthicDRINKS is pioneering a natural, low-sugar alternative—just 25g of sugar vs. the typical 50g—while maintaining quality and flavor. - Innovation is reshaping the industry. Using advanced de-alcoholization techniques, they’re crafting light, food-friendly wines that deliver the taste consumers expect. The wine industry is evolving and category is expanding —how will you meet widening consumer expectations? Hear Mickael’s take on the future of wine from #WineParis #WineInnovation #AlcoholFree #HealthyTrends #FutureOfWine

At yesterday’s webinar with DRINKS, Shopify and Awtomic, we laid out exactly what wineries need to thrive in today’s fast-changing DTC landscape. Yesterday’s technology can’t solve today’s DTC challenges. It’s time to simplify, modernize, and future-proof your winery — because today’s wine consumer demands seamless, personalized experiences from discovery to checkout. If you missed the session, here’s the cheat sheet. 5 Moves Every Winery Must Make Now: 1. Simplify compliance — and stop the revenue leaks. Tax and compliance automation at checkout is no longer optional. Manual processes = risk, cost, and lost sales. 2. Get serious about your checkout experience. Every extra click kills conversions. Best-in-class checkouts win. If your eCommerce platform can’t support that, it’s time to upgrade. 3. Fix your wine club sign-ups. Consumers expect frictionless, fast experiences. If it takes more than 60 seconds to join your club, you’re losing future revenue. 4. Make data work harder. Real insights come from heatmaps, A/B testing, and behavioral tracking—and the best wineries are constantly optimizing based on what they learn. 5. Personalize at every touchpoint. Modern consumers expect curated experiences—from personalized emails to dynamic product recommendations. If your tech doesn’t support that, it’s holding you back. The best wineries are already embracing this future with the best-in-class technology: - Shopify for modern, scalable eCommerce. - DRINKS Assure for seamless, real-time compliance and tax automation, saving you time and money. - Awtomic for frictionless, customizable wine clubs that boost revenue and loyalty. The result? Selling more wine, saving time and money, and future-proofing your DTC wine business. Missed the session? We’ve got you covered — request the full recording & presentation: ?? https://hubs.ly/Q038Q_Jt0 The bottom line: Modern wineries sell more and spend less when they run on modern tech. Let’s make sure yours does too. #DTCWine #eCommerce #DRINKSAssure #DigitalTransformation #WineIndustry

Tariffs Aren’t Just a Challenge—They’re an Opportunity. Navigating tariffs is more than managing risk—it’s about staying ahead in an evolving market. Kelly Martin, Chief Compliance Officer at DRINKS, recently shared her perspective with BeverageDaily, highlighting how proactive compliance can drive growth. - “Navigating tariffs requires proactive compliance and innovative thinking – and at DRINKS, we are fully committed to both.” - “Our robust compliance framework isn’t just about keeping up; it’s about setting new standards in an ever-changing regulatory landscape.” Regulations are shifting, but the right approach turns complexity into competitive advantage. Read the full article to see how we’re leading the way. https://lnkd.in/dyqdMkxm #Compliance #Innovation #Tariffs #DRINKSAssure #ThoughtLeadership