This is the guy who helped MrBeast launch "Feastables".
Here's why Ben Acott is a marketing genius ??
Ben is the CEO of Magnetic Labs, a venture studio & fund that builds iconic brands alongside the world's most influential creators, celebrities, and athletes.
He worked directly with MrBeast launching and scaling Feastables as the brand's CMO.
He also scaled Manscaped, a men's grooming brand, to $300M in annual sales via e-commerce.
He's a board member, advisor, and investor to 40+ brands including JuneShine, the most popular hard kombucha brand.
Feastables, Manscaped, JuneShine, ... what do these brands have in common?
They all:
- Got extremely creative with their marketing strategy
- Leaned in on creator marketing
- Created a strong community of loyal fans
Let's dive into each...
Feastables
MrBeast built a large community of loyal fans before launching "Feastables". He has singlehandedly created a new playbook for creator-led brands.
The "Feastables" marketing team named one of the candy bars "Deez Nuts", but had to change the name after being sued by a Florida-based company Dee's Nuts. The team turned a "loss" into a huge marketing opportunity, as Jimmy regularly brings the lawsuit up in his videos. His loyal fans still refer to the candy bar as "Deez Nuts" even though he legally can't, proving how strong his community is.
Jimmy Donaldson (aka "MrBeast") understands the power of distribution like no one else.
Manscaped
Manscaped is the first brand to focus on men’s below-the-waist grooming, with an electric razor for "down there". Let's be real, promoting this type of product can be awkward. The marketing team did an incredible job at embracing this AND taking risks along the way. For example, by naming their electric shaver "The Lawn Mower".
The startup is backed by Channing Tatum, so they heavily leaned into leveraging celebrity brands.
JuneShine
The JuneShine marketing team regularly hosts special events at their tasting rooms including new flavor launch parties with celebrity collaborators. The Marketing team did an excellent job leveraging these physical tasting rooms to increase online sales.
The brand also strategically selected investors that would act as brand ambassadors, including musical artist Diplo, comedian Whitney Cummings, YouTube star Cody Ko, and U.S. Women’s National Team soccer players Ashlyn Harris and Ali Krieger.
Takeaways:
1) Get extremely creative with your marketing
2) Build a strong community of loyal fans
3) Focus on partnerships with creators and influencers
Want to get feedback on your marketing strategy? You can now book Ben Acott on Intro.
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