Candela Mamajuana

BIG ANNOUNCEMENT ?? We're excited to announce our new strategic distribution agreement with BLUE CATERPILLAR, taking Candela to new heights. You will be seeing us across the leading markets in Global Travel Retail, Latin America, and the Caribbean! ?? #GTR #GlobalTravelRetail #CPG #Spirits #TravelRetail #DutyFree

It's crazy to think about: until 2016, rum was more popular than tequila, mezcal, and even American whiskey (bourbon, etc.) in the US. It was the go-to drink for many. But then, something shifted. While other categories embraced innovation and introduced exciting, lifestyle-driven brands like 818, Casamigos, Cincoro, and countless others, the rum category remained largely stagnant. These new brands brought storytelling, celebrity endorsements, and a fresh, aspirational appeal that resonated with a new generation of drinkers. I visit dozens of liquor stores every month, and when I walk by the rum aisle, it's always the same story. The shelves are filled with the same legacy brands that have been around for decades, offering little to capture the attention of today's consumers. The rum category is ripe for disruption. There's an opportunity to inject new energy into this beloved spirit with the contemporary cool factor that resonates with today’s drinkers. Now, there are a few brands that are doing great work here. I personally love both the liquid and branding of (alphabetically): 1. Candela Mamajuana (obviously) 2. Coconut Cartel 3. Eminente 4. La Hechicera - Fine Aged Rum from Colombia 5. Licorera Cihuatán 6. Ron Colon Salvadore?o 7. SelvaRey Rum As you can see, there is still way more room to grow! Did I miss any cool brands? ???? #rum #spirits #cpg Source: Distilled Spirits Council of the United States, Latinometrics

When I started the brand, bartenders were mostly embarrassed about Mamajuana and would hide it under the bar until someone asked for it. Now, seeing Candela Mamajuana proudly showcased in beverage programs of world-class hotels still gets me every time! Salud! ?? Kimpton Hotels & Restaurants, Santo Domingo, Dominican Republic

Thank you Southern Glazer's Wine & Spirits for inviting us to participate in the Bank of America Culinary Wine & Spirits Celebration! We had a great time sharing Candela Mamajuana with our friends at the Museum of Discovery and Science. Folks kept coming back for more the entire night! Ft Lauderdale knows how to party!

This is what the present looks like! Candela Mamajuana & ecoSPIRITS Fresh out of the oven on my last visit to Meliá Hotels International You can now enjoy it at Melia Punta Cana Beach and Melia Caribe.

We made the list! I love seeing Candela Mamajuana share the spotlight with other great #rum brands like C.A. Ron Santa Teresa, The Real McCoy Rum and Brugal Rum. Thank you The Manual for the love! See the full list here: https://lnkd.in/e9X2cmfA Ty Jared Shapiro Nicole Martinez Sloane O'Cone Southern Glazer's Wine & Spirits Park Street The Tag Experience #spirits #spiritsindustry #wineandspirits #liquor #cpgindustry #cpg

Is this the future of the Spirits industry? It's a tremendous pride to see Candela Mamajuana in a 100% reusable, closed-loop sustainable container. Our partnership with ecoSPIRITS is just getting started, but we've already saved +1,000 glass bottles, reduced carbon emissions by +90% and cleaned up thousands of Kg of plastic waste out of the ocean. Luxury hotels, such as the Meliá Hotels International Paradisus Grand Cana property (pictured below) in Punta Cana are redefining what luxury means, by offering their guests more sustainable experiences during their stay. Great work Paul Gabie Jessica Berry Zdenek Kastanek Alexander Ferrer Carlos Izquierdo John Guilarte, MBA Veronica Yaber Jose Enrique Yaber and everyone in the ecoSPIRITS, Melia, Yazoo, KOI Dominicana teams for building a greener future! #wineandspirits #spirits #liquor #cpg #sustainability #hospitality #travelretail #hotels #resorts #dominicanrepublic ProDominicana

Now we're literally taking Dominican products to new heights! Candela x Arajet

So excited to see Candela Mamajuana aboard Arajet Airlines!! The dream of making Candela the symbol of the Dominican Republic's tourist experience is coming true! Thank you Víctor M. Pacheco Méndez Victor J Pacheco for the opportunity. Great work Alexander Ferrer and the Candela team! Ty Joey Pedone for the great pic ;) you're always at the right place, at the right time! #spirits #cpgindustry #cpg #rum #travelretail #airlines #dutyfree Dufry Group

"Miami has gone coquito crazy..." TimeOut Group Thanks for the love ?? ?? https://lnkd.in/ddYJPidE TY The Tag Experience Jared Shapiro Nicole Martinez Sloane O'Cone #spirits #rum #coquito #liquor #cpg #wineandspirits