Bawi Agua Fresca

This is huge not only for us, but for the entire minority community. 1.5% of all VC funding goes to Latinos, and 1% goes to black founders. We're changing the status quo for companies who look like us, and customers who have never been culturally represented. Thank you so much to our Bawi supporters. We could not have done it without you.

Thank you to all of our incredible investors and supporters. We're well on our way to making the world more culturally refreshing. This is huge for us at Bawi, and huge for the Latino community as a whole. ?? A special thank you to Brand Foundry Ventures, Rocana Venture Partners, Jesse Derris, Blake Chandlee, Chris Robb, and Phil Trowler. And of course, our wonderful team members at Bawi Agua Fresca. This is an exciting milestone, but just the starting line for what we're trying to accomplish. Con muchas ganas!!!

Let's chat about SSBs... And why they're a big part of the reason that Bawi exists. An SSB is a sugar sweetened beverage ?? In the world of Hispanic bevs, they're usually incredibly high in sugar + calories with a single serving easily being over 160 cals and 40g of added sugar. Don't get it twisted… Bawi uses cane sugar, however we use a ton less than other leading brands. When we first got started, we wanted to make a product true to our Hispanic roots, while keeping health top of mind. We're more tart than you would traditionally find at a taco truck because we use less sugar and high-quality organic juices ?? Swipe ?? to learn about: ?? The impact of SSBs on Hispanic cultural groups (and why Bawi matters!) ???? Why we're setting out to reduce the consumption of SSBs in the Hispanic community ?? Why our approach to agua fresca matters for the future of the Hispanic community *This post first saw the light of day on Instagram, where you can follow us here: https://lnkd.in/gVDRu2AF

2 weeks ago, we released our first new flavor since launching in 2022: LA GUAYABA! Pink Guava is our crispest, juiciest offering to date— and an immediate favorite for anyone who has been able to get their hands on it. Guava agua fresca has been a longtime darling in the Hispanic community, and now it's available with less sugar, fewer calories, and all the vibrant taste that Bawi drinkers love. Easy and refreshing, this balanced blend of pink guava nectar, orange, hibiscus, and bubbles is delightful on its own *or* as a mixer. Sip for yourself: https://lnkd.in/gd7uxB2B Available online and rolling onto shelves wherever Bawi is sold.

Our first activation with the Oakland Roots Sports Club was a... SUCCESS! Not only did we get to set up this decked-out, Bawi-fied booth to sample Bawi out of (and tease a new merch collection) all day, but we got to fly the whole team up to Oakland to explore NorCal ?????? Thanks for having us, Oakland! Until next time! Another big thank-you to Andrea Lepore and Rebecca Langowski for making this happen alongside us!

SO stoked to announce our official sponsorship with the Oakland Roots Sports Club and Oakland Soul Sports Club up in Oakland, California! Special thanks to Andrea Lepore and Rebecca Langowski for making this partnership happen --- we LOVE seeing Bawi in the hands of our amigos in the West! Extra thanks to our friend Julian Edward Tongol for the beautiful photography ? More to come, y'all!

Earlier this month, we launched in ALL 163 The Fresh Market stores across the eastern US!!! As you can see, this is a LOT of doors in an area of the country we had previously only dipped our toes in -- as a brand, we're stoked to get agua fresca in the hands of many new amigos across the country. ?? Thank you Fresh Market!

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Bawi is now available at all 70 Fresh Thyme Market stores across the midwest!!! ?? We are so grateful for our friends at Pod Foods for getting us here. Y'all, this is an invaluable partnership for us and we can't express our gratitude enough for the support we have received from our customers, retail partners, and team. More doors Bawi is in means we are introducing more people to diversified flavors in the beverage aisle, and that means a lot to us! If you live in the midwest or have friends in the midwest, go pick up some cans!!!

Hola Bawi Friends! We have an exciting announcement to share. We’re officially launching a Bawi Brand Ambassador program!!! This is something we’ve been wanting to implement for a while, and with our increased focus on field marketing efforts moving into 2024, we’ve decided now is the perfect time to do so. So, if you (or a pal) are looking for a fun gig in the CPG industry, check out our Brand Ambassador job description below and consider applying to join the Bawi familia! Job description: https://shorturl.at/kEMRZ Apply here: https://lnkd.in/dHHiUXRG