818 Spirits

This week the 818 team embarked on our third College Tour of college bars across the country. Our founder, Kendall Jenner and our team shared the magic of 818 at various on and off-premise accounts across Texas, Colorado, and Arizona. Thank you to all of our friends in College Station, Boulder, Tempe, and Tucson for welcoming us and creating more magical moments over 818 cocktails! A special shoutout to our dedicated team for bringing this tour to life and to our founder Kendall for her creative vision and her bartending skills. 818 Tequila puts the spirit in team spirit! Be sure to shop the Alumni Collection while it lasts: https://shop.drink818.com/

Introducing the 818 Alumni Collection—a limited-edition merch drop inspired by vintage varsity classics. Shop the drop while you still can at: https://lnkd.in/encpcQsp

Wishing a very happy Mexican Independence Day to all celebrating, including our 818 Spirits team in Mexico and our partners at our distillery at Grupo Solave. We raise a glass to you. Cheers! Dave Yan González Oscar Balcázar Susana Pi?a Ana Solis Maria Fernanda Castro Fernando P. & more.

Last month, to celebrate 8.18, our favorite day of the year, we re-released classic 818 merch designs for a limited time only. These designs consisted of all of our fan-favorites from the past 4 years of 818, in collaboration with partners like our friends at Cherry Los Angeles and our POS production partner The MRL Group. We were thrilled by the response, and many of the items sold out in the first 12 hours. In addition to fan-favorite merch items brought out from the archives, the drop included our limited edition Abbode classic cocktail napkins, which sold out almost immediately. To stay up to date for future merch drops, sign up for exclusive text updates at the link below: https://lnkd.in/eiGjZ9ks

In a recent interview with Fox Business, our CEO Mike Novy highlights how 818 Tequila continues to grow relative to the category in today's market. He credits our brand’s ongoing success to a strategic price adjustment, international expansion, a strong brand strategy, and Kendall’s entrepreneurial spirit and dedication. While consumer excitement and demand for our tequila has been strong from the start, Mike notes how our initial price point limited accessibility for some of our core consumers. After receiving this feedback, we adjusted our price last year to better meet consumer needs, and our company has since seen significant growth in both volume and dollars sales versus the category. You can watch the full interview here: https://lnkd.in/eEEsBDkC

We are honored to announce that 818 Tequila, in partnership with SACRED Agave, has been nominated for a 1% for the Planet 2024 Global Summit award. Highlighting Leadership, Partnership, and Change & Innovation, the Summit Awards honor members and environmental partners going above and beyond their 1% commitments. We are thrilled to be nominated for this year’s Partnership Award in recognition of our work with SACRED Agave. To vote for 818 Tequila for the 2024 Partnership Award, please visit the link below. Voting closes 9/2. VOTE NOW:?https://lnkd.in/eFzg2ect To learn more about our partnership and ongoing projects, visit:?https://lnkd.in/eXeMpsYJ

Cheers to our fourth annual 8.18 Day! This year, we?took our celebrations international and invited consumers to join in on the fun with three Classic Cocktail Lounge pop-up events across?two continents and three cities: London, Los Angeles, and Miami. Over 400+ consumers, influencers, and media guests joined us in?celebrating?with complimentary 818?twists on classic?cocktails?and?delicious bites from our friends at Lavo (London), The Nice Guy (Los Angeles), and Casadonna (Miami). Huge thank you to The h.wood Group, Tao Group Hospitality, The BoTree, Groot Hospitality, and our incredible 818 Tequila team for bringing our Classic Cocktail Lounges to life. See you next year! Check out our 8.18 Day recap video here: https://lnkd.in/eicxtfqN

We were honored to support the Natural Areas Conservancy Night for Nature gala in celebration of?the preservation of?urban natural areas and the leaders who are making these spaces more resilient and accessible. The Natural Areas Conservancy champions urban natural areas in New York City and across the nation through innovative research, partnerships, and advocacy. 818 is thrilled to support their mission to increase the health of urban forests and wetlands, catalyze connection between people and nature, and strengthen the environmental workforce. To learn more about the Natural Areas Conservancy and their efforts to create better green and blue spaces for all, visit:?https://lnkd.in/e-UWuM87.

We are thrilled to announce that 818 Tequila was the top-selling premium Tequila in China in 2023. Thank you to China Bev for their assistance in this meaningful market. Click below to read more from Mike Novy and Kathleen Braine! https://lnkd.in/eDv2Ta9g

Cheers to Pride 2024! This Pride, 818 Tequila activated all month long. In addition to our nationwide cocktail features and Pride event support, 818 kicked off New York City Pride Weekend with a night at The Blond. We were thrilled to partner with The Venture Out Project, a member of our 1% for the Planet community, for a third consecutive year. Thank you to our friends who celebrated with us in NYC and beyond, The Blond for a night to remember, The Venture Out Project for their partnership, and our wonderful team who made this event come to life. Come again soon!