?? Big moves are happening at Jiant! We are pleased to announce that Chace Crawford is officially joining our team as Chief Creative Officer ?? Known for his roles in Gossip Girl and The Boys, Chace is embracing a new challenge—driving the next wave of innovation for Jiant. As a part owner of Jiant, Chace is diving headfirst into his new role with gusto! He’s been hard at work behind the scenes—taste-testing, flavor-finessing, and fully embracing that “unlimited free sample” life (which he affectionately calls “quality control” ??). Check out the video to hear from Chace himself and see why this partnership is the real deal. Big things are brewing at Jiant, and we’re just getting started! ?? #JIANT #hardtea #chacecrawford
关于我们
Founded in 2019 by college friends Larry Haertel Jr. and Aaron Telch, Jiant is proudly based in Los Angeles. Made from fresh-brewed tea and real fruit, Jiant Hard Tea offers a crisp, refreshing kick in every can. Whether someone is a hard tea enthusiast or new to the category, Jiant provides an authentic iced tea experience that blends nostalgia with modern appeal. With 7% ABV, Jiant delivers a punch while remaining smooth and effortlessly drinkable. Jiant is committed to sustainably sourced ingredients and transparency—everything in the can is on the can. As a climate-neutral brand, Jiant is dedicated to reducing its carbon footprint and crafting planet-friendly beverages that taste great. For the latest updates, visit drinkjiant.com and follow @drinkjiant on Instagram and TikTok.
- 网站
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drinkjiant.com
Jiant的外部链接
- 所属行业
- 食品和饮料服务
- 规模
- 11-50 人
- 总部
- Culver City，California
- 类型
- 私人持股
- 创立
- 2019
地点
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主要
获取路线
3820 Willat Ave
US，California，Culver City，90232
Jiant员工
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Samyr Laine
Investor | Builder | Operator | Strategist | Olympian
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Steve Fechheimer
Former Chief Executive Officer at New Belgium Brewing, currently Senior Advisor at Boston Consulting Group
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Michael Silverstein
Investor, Author, Business Advisor to Consumer Businesses
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Collin Eckles
Managing Partner at Natureza Growth Partners
动态
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Every category evolves. The most innovative brands don’t just compete—they grow the market. Hard tea has been defined by one (iconic) brand for decades, but no category stays frozen in time ?? From soft drinks to sports drinks, the brands that evolve with consumers drive the biggest shifts. Jiant is doing just that—bringing new drinkers into hard tea and reshaping the category for what’s next! More in our Brewbound feature! Big thanks to Zoe Licata ??
Jiant is looking to carve out a unique place in the hard tea market ??? With Boston Beer’s Twisted Tea dominating like a Coke or Pepsi, Jiant sees an opportunity to play the role of Olipop—offering a functional, ingredient-forward alternative aimed at capturing new and lapsed consumers. Can they redefine the category? https://lnkd.in/gQBJAB57 #HardTea #BeverageInnovation #BetterForYou #DrinkTrends #AlcoholIndustry
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?? Hot off the press just in time for the big game! Thanks to BevNET.com for featuring our new Paradise Pack. ??????
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Jiant转发了
??? Meet the Paradise Pack! ??? A special thanks to Jenn Litz-Kirk at Craft Business Daily for spotlighting our latest creation. ?? Brewed with yerba mate and bursting with real tropical fruits, our new hard tea variety pack offers four vacation-vetted flavors: Pineapple Lime, Tropical Mango, Paradise Punch, and Guava Lemonade. Each comes at a refreshing 5% ABV, is lightly sweetened, and crafted with 75% less sugar than typical hard teas. The Paradise Pack delivers island vibes with mainland convenience. ?? ?? Hitting shelves now!
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??? Meet the Paradise Pack! ??? A special thanks to Jenn Litz-Kirk at Craft Business Daily for spotlighting our latest creation. ?? Brewed with yerba mate and bursting with real tropical fruits, our new hard tea variety pack offers four vacation-vetted flavors: Pineapple Lime, Tropical Mango, Paradise Punch, and Guava Lemonade. Each comes at a refreshing 5% ABV, is lightly sweetened, and crafted with 75% less sugar than typical hard teas. The Paradise Pack delivers island vibes with mainland convenience. ?? ?? Hitting shelves now!
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Great to catch up with Jenn Litz-Kirk! Grateful for the spotlight on our partnership with Chace Crawford and the business update in Craft Business Daily ?? a must-read for industry insiders! ??
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Stoked to see our partnership with Chace Crawford featured in Brewbound! Did Zoe Licata nail that headline or what? ?? We also previewed some innovations for next year—check it out! ??
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Excited to be featured in Forbes! Big thanks to Andrew Watman for the thoughtful coverage and for capturing our story! ??
NEW TODAY: Actor Chace Crawford Joins Jiant Hard Tea as Chief Creative Officer Crawford joins Aaron Telch and Larry Haertel Jr. to launch Jiant's "geriatric elder millennial" campaign that highlights how the fresh-brewed tea is a more casual and sophisticated alternative to other options on the shelf. Read my exclusive reporting on Forbes: https://lnkd.in/gkrmTAss
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?? Summer may still be sizzling, but your taste buds can get a jump on fall with Jiant’s latest bombshell: Pumpkin Chai Hard Tea. This limited edition brew, at 7% ABV, combines the cozy flavors of pumpkin and chai spices with a splash of oat milk while retaining the refreshing kick of iced tea. ?? Available now at select retailers nationwide!
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Move over beer—hard tea is stepping into the spotlight! Discover how Jiant and other brands are shaking up the scene with fresh flavors and new ideas. From summer staples to seasonal sensations, there’s a Jiant for every occasion. It’s Jiant time! ?? #HardTea