This week marks a new chapter for Halfday, and we topped it off with our official launch with Big Geyser Inc. New York is the nation’s largest iced tea market, and there’s NO better partner to help us get our cans into the hands of New Yorkers everywhere. From the bodega on the corner to the boujee specialty store you ride 12 stops uptown on the 6 Train for—we’ll be there. It’s time to turn the Big Apple into the Big Peach. ???? #Halfday #CPG #distribution #beverageindustry #retail #productlaunch
关于我们
When Co-founder Kayvon Jahanbakhsh was diagnosed with ulcerative colitis when he was a freshman in college he lost over 80 pounds, and he was forced to dramatically change his diet to focus on his gut health. It’s that moment when Kayvon realized how difficult it was to find products that would help him on this journey that he could enjoy. That’s where the idea for Halfday prebiotic iced tea was born - with the purpose to make digestive wellness more delicious, fun and accessible. As a first generation Iranian-American, Kayvon’s family served tea with breakfast, lunch and dinner each day. At school he was introduced to sugary bottles of iced tea that were readily available in cafeterias. Kayvon enlisted the help of classmate & best-friend Mike Lombardo to develop an iced tea that tasted nostalgic, but without all of the junk. Each can of Halfday has prebiotic fiber, with only 3-5g of sugar. Kayvon & Mike researched tirelessly the highest quality fibers & ingredients possible, knowing this needed to be something Kayvon could enjoy every single day.
- 网站
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https://drinkhalfday.com
Halfday Iced Tea的外部链接
- 所属行业
- 食品和饮料服务
- 规模
- 11-50 人
- 总部
- Philadelphia，PA
- 类型
- 私人持股
- 创立
- 2021
地点
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主要
获取路线
US，PA，Philadelphia，19125
Halfday Iced Tea员工
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Naomi Kent
I advise professionals on how to build a corporate board career | C-Suite & Boards | Speaker/Moderator | Ironman
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Peter Kaye
Interim and Fractional CXO | Growth Strategy Development and Implementation as a “Player-Coach" | Custom Projects | Strategic Advisor | Board Member
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Eric Liguori
FSU Professor & Associate Dean, Board Member, Accredited Investor, and JSBM Editor-In-Chief
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Darren Nicholson
Professor of Information Systems & Analytics at Rowan University
动态
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? Welcome to the new era of Halfday. ? With this refresh, we set out to make our brand more recognizable, approachable, and ready to captivate a new generation of iced tea lovers—all while staying true to the playful, maverick spirit you know us for. But we didn’t stop at a new look. We believe three fiber sources are better than one, so we’re introducing the GOODDAY Prebiotic Blend, which combines Cassava Root Fiber, Organic Agave Inulin, and Fructan Fiber to keep your gut feeling great. With only 3-5g of sugar, 6g of fiber and 30-40 calories per can, Halfday is everything you never thought iced tea could be. Oh, and did we mention? Classic Half & Half is officially here! Half iced tea, half lemonade, ALL Halfday. With flavors this craveable, the only move is to roll down the windows, turn up the tunes, and crack open a cold Halfday. See you out there! ???? Thirsty for more details? Check out our new & improved www.drinkhalfday.com to learn more. #Halfday #cpg #beverageindustry #innovation #retail #productlaunch
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Congratulations to Halfday Iced Tea for winning UNFI's Orlando Pitch Slam!? Halfday was established to improve overall gut health and wellness through a new generation of iced teas. ? We would also like to thank everyone who participated in last night's Pitch Slam. We proudly support over 300 emerging brands with personalized support and resources to accelerate their growth within our retailer network. #UNFI #UNFIOrlando #UNFISpringSummer #BuiltForyourGrowth #Suppliers #PitchSlam
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Keeping secrets were never a part of our New Year's resolutions...so say hello to our newest flavor, Sweet Tea! It'll transport you to a sun-soaked summer afternoon in the South, even in the chilly heart of January. It's the perfect balance of sweet and refreshing, and it’s available now at?Whole Foods Market!
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Keeping secrets were never a part of our New Year's resolutions...so say hello to our newest flavor, Sweet Tea! It'll transport you to a sun-soaked summer afternoon in the South, even in the chilly heart of January. It's the perfect balance of sweet and refreshing, and it’s available now at?Whole Foods Market!
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Helping natural & organic CPG brands achieve their retail goals at Brand Pioneers | NYC Independent Market ? Whole Foods ? ShopRite
Halfday Iced Tea in lemon???, green tea??, raspberry???, sweet tea??, and peach???. Finally, a better for you iced tea that tastes AMAZING and is low in sugar and made with prebiotics. Brand Pioneers keeping the dry shelf & cooler full, filling voids, and gaining secondaries in the North Atlantic Whole Foods Market.
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This squad right here continues to blow me away with their execution - running through the tape in 2024! Halfday Iced Tea
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Matt, in Seattle, was able to secure this Halfday Iced Tea Christmas Tree Display at one of his WFM locations! Basemakers #sales #displays #cpg #merchandising
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Inc. 500 CEO @ Basemakers | Wharton Fellow | Helped Grow 300+ CPG Brands in Grocery | Follow for an Inside View on Building Brands in Retail
It’s beginning to feel a lot like Christmas!???? Great work by Basemakers team member Matt for Halfday Iced Tea!
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Creating Killer Retail Packaging ?? | Helping Brands Crush the Shelf & Ecomm Game ?? ?? | Sustainability Without the BS | Founder @ Logic Inc. | Transforming Packaging, Elevating Brands | Let’s Talk ??
Had to grab these today—the nostalgic design was too good to resist. From my childhood days of Shark Bites, Dunkaroos, and Hi-C. This hit that millennial nostalgia chord perfectly. Even as someone who spends all day immersed in marketing and packaging design, it still works on me. Proof that great design doesn’t just sell—it connects. Halfday Iced Tea #cpg #branding #design
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