Hairless Dog Brewing Co.

Conversion? Oh, it’s a game. A fascinating, brilliant game. Here’s the secret sauce: The Power of 3. First visit? They’re just window shopping. 40% show up. Cool, but not convinced. Second visit? Now they’re curious. 42% return. Getting warmer. Third visit? Boom. Over 70% are hooked. You’ve got them. They’re yours. Invest early in the transaction. Plant the seeds. Water them. Watch them grow. Gary Vaynerchuk knows this dance. He’s mastered it. And honestly? It’s magic. Truthfully, Sam #winning #sales #conversion

Had a coffee with a buyer today. Asked what kills most pitches. His response: 'They don't know their own numbers.' Simple as that. The questions you BETTER be ready for: ? What's your velocity per store? ? Who's your core consumer? ? What's your marketing spend per market? ? Which SKUs drive repeat purchases? 'I'll get back to you' = 'I'm not prepared' And you won't get a second chance. Remember what Warren Buffett said: 'Price is what you pay. Value is what you get.' Buyers aren't investing in your product. They're investing in predictable revenue. Show them the money. ?? (Literally, bring the data) Sincerely, Sam #BeverageIndustry #Sales #RetailStrategy

As Mike Tyson used to say; "Everyone has a plan until they get punched in the mouth." I just watched a brand's pitch go up in flames. ?? They were crushed by the first question. The buyer asked; "What's your velocity in similar stores?" The founder stammered; "Uhh... we're new but... ??" Silence. Followed by the walkout. We all start somewhere, yeah. But you better come prepared with Plans B, C, and D. What works: ? Start Small + Prove the Model ? Bring Data from Test Markets ? Do Your Homework vs. Their Competition ? Show a Realistic & Slow Growth Plan ?? Pro tip: Can't answer the tough questions? Someone else will. The beverage game isn't about luck. It's about resourcefulness. Need help with prep? Drop a ?? below. Sincerely, Sam #BeverageIndustry #StartupLife #Sales

Don't let your lawyer be your bartender, and your bartender be your lawyer. Sippers! Big episode dropping on DrinkUP Podcast with Adam Smith and Samuel Anderson. ??? We're bringing in the legal expert your brand needs to know - Roger B. Lee. Why listen? Roger's helped close deals from startup exits to multi-million dollar acquisitions in CPG. What we're diving into: ? Trademark disasters (and how to avoid them) ? Partnership agreements that actually work ? M&A secrets nobody talks about ? Why "figuring out legal later" kills brands BONUS: Roger's hooking up our listeners with a special startup legal package. Details in comments. As my grandfather used to say: "The only thing more expensive than hiring a good lawyer is hiring a bad one." ?? Want to scale without the legal headaches? This episode is for you. Link drops in comments. Sincerely, Sam Alicia Vargo #legal #CPG #beverages

?? Friday wisdom drop: The best time to build relationships? BEFORE you need them. I spent this week in market visits and saw two kinds of brands: 1. Those who show up only when they need something. 2. Those who invest in relationships year-round. Guess which ones are winning? Your network is your net worth in this industry. Weekend Challenge: Reach out to 3 industry contacts just to check in. No asks. Just connect. Who's in? Sincerely, Sam #BeverageIndustry #Networking #FridayThoughts

?? Stop pricing yourself out of business. Brands do it all the time. "Our COGS is $8, so we'll charge $16 wholesale and $32 retail!" *facepalm* Have you: - Checked competitor pricing? - Factored in distributor margins? - Considered retail markup expectations? - Built in promotional allowances? Price wrong at launch = Death by a thousand cuts. Need help with pricing strategy? Let's talk. Truthfully, Sam #BeverageIndustry #Pricing #Strategy

"But my distributor promised..." Stop. I've heard it 100 times. It ends the same way—no results. Your distributor isn't your sales team. They're your partner and ensure the product gets to the stores. Want results? - Own the relationship with their Key Account team - Show up to the market with them - Make their job easier—not harder - Support sales, don't just throw them a presentation Management & Distributor Agreements are just paper. The real outcomes come from relationships. Have you heard the distributor's guide to no results? Truthfully, Sam #BeverageIndustry #Distribution #Sales

Let’s be real—???????? ?????????????? ???? ?????? ???????? ????????????. If they say it is, let them prove it through actions, not empty words. I once asked to step out of a work event to surprise my son on his birthday. Twenty minutes. No meetings, no obligations—just me wanting to be a dad. My boss said no. Didn’t want to "set a bad example." A ?????? example? Prioritizing my actual family over a company that would replace me in a heartbeat? Yeah, I’m still not over it. As Chris Rock said, "???????? ?????? ???????? ???? ??????????, ?????? ????’?? ?????? ???????????? ???????? ?? ?????? ?????? ????????." ???????? ???????? ???????????? ???? ?????? ?????? ???????? ???????????? ???? ??????—???? ???????????? ????????. Don’t forget that. Trust me, ?????? #FamilyOverEverything #ActionsSpeakLouder #Community

Duncan Alney and FIREBELLY Marketing thanks for the shout-out! It’s true, new beverage brands have a tough road ahead with only a 5% chance of success. But there’s always hope, resources and support. At BevAssets, LLC, we’re all about improving those odds and helping brands thrive. Cheers! Samuel Anderson #winning #community #networking