Dressit.ai

One in three brides that we talk to have experienced decision regret from buying online, or an impulse buy because it was “a good deal.” What happens next: That dress goes to a resale site and the cycle continues for the next bride. The current landscape is chaotic and unsustainable. The industry has kept its traditions. What’s changed is how brides make decisions - and until now, no one has truly adapted to that shift. That’s where Dressit comes in. AI in bridal isn’t about automation or virtual try ons. It’s about understanding. Brides don’t just pick dresses based on aesthetics; their choices are deeply emotional. Dressit is unlocking that emotional piece - not replacing it, but enhancing it in a way that only a bridal boutique owner would understand. We know that the best wedding dress decisions still happen in boutiques - and our job is to make it easier for brides to find their way there. Because wedding dress shopping isn’t just about the dress. It’s about the moment. And that’s what Dressit is getting right. Read more in our latest post https://lnkd.in/gSDhpRiu #weddingtech #innovation #data #smallbusiness #femalefounder

This morning in our team standup, we talked about the shift in consumer shopping behavior - and how it’s reshaping the retail landscape. While traditional in-store experiences are being replaced by online shopping and overconsumption, there’s one area of retail that’s thriving: in-store or pop-up thrifting. 72% of individuals aged 25-34 regularly buy vintage items (Capital One Shopping, 3/2025). Why? Because thrifting offers something online shopping can’t: ? Unique, one-of-a-kind finds ? Items with meaning and a story ? Higher-quality craftsmanship ? An immersive, in-person experience This same sentiment is at the core of what we’re building in the wedding dress space with our boutique-first approach ? It’s unique (dresses can be customized) ? It’s meaningful ? It’s high quality ? It can’t be replicated online We’re cracking the code with AI and human-centered technology, ensuring that the future of wedding dress shopping stays personal, intentional, and rooted in experience. Our elite founding boutiques and industry partners are helping us shape the future. We can’t wait to share what’s next! #weddingtechnology #retail #vintage #experience #weddings

Just wrapped Day 1 at Chicago Bridal Market, and we’re more convinced than ever of what the industry needs. What we heard from designers and boutiques validated exactly why we're building Dressit. A disconnected ecosystem where designers want to support boutiques but lack the tools to do so efficiently. The bridal industry doesn't need another tech platform that doesn't understand its heart. It needs solutions built by people who've lived the challenges. Read about what we learned today and why it matters for the future of bridal retail. Would love to hear your thoughts if you're in the industry! https://lnkd.in/gvWcnuJm #weddingtechnology #nationalbridalmarket #innovation

Excited to return to National Bridal Market Chicago this weekend, exactly one year after validating our initial concept! At Dressit, we're transforming bridal retail with AI-powered matching that connects brides directly to real boutique inventory - reducing the search from five steps to one. The numbers speak volumes: we're creating a direct pathway from the 3 billion annual wedding dress searches to actual in-stock inventory at local boutiques. After 10+ years as a bridal boutique owner, I intimately understand the challenges facing this industry. Our platform empowers boutiques with qualified leads while giving brides the seamless discovery experience they deserve. Stop by our booth to see how we're reimagining search & discovery for the modern bridal industry - built by boutiques, for boutiques. We're not just innovating the shopping experience, but paving the way for a more sustainable, circular fashion economy in bridal. -Becca Wenning - Founder & CEO A special shout out to the people in the frontlines who are helping to making this a reality: Big Kitty Labs Patrick Klein Maggie Lord Frank Townsend Cyrannus and our newest addition Kerry Heleniak - Chief Growth Officer for Dressit. #NationalBridalMarket #BridalTech #RetailInnovation #CircularFashion #SustainableBridal

Grateful for the opportunity to pitch Dressit at EDGE! This event made it clear - fashion retail is at a turning point, with consumers demanding a more intuitive, connected, and seamless shopping experience - with resale and sustainability taking center stage. Bridal is no exception. The way brides search for and discover their dream dress is evolving, and technology is the key to bridging the gap between inspiration and in-store reality. At Dressit we connect brides to real boutique inventory. We embrace AI not as a replacement but as a tool to enhance human connection - because bridal is, and always will be, about emotion, experience, and finding The One. A huge thank you to Threads of Tech, the judges, and this incredible community for validating what we’re building. ???? Excited to follow these trailblazing founders in the fashion tech space. #pitchcompetition #NYFW #EDGE #weddingtech #ohio #startup

I am so proud of Dressit.ai and Becca Wenning for what they are building! As a part of their advisory board I could not be more proud. The wedding industry has always been so close to my heart as I started Rustic Wedding Chic at 26 and dove fearlessly into the great wedding world. https://lnkd.in/eHaHgNjp

A Recap from NYFW EDGE: Where Fashion Meets Tech Last weekend at NYFW EDGE, presented by Threads of Tech, Mary Korlin-Downs and In Haus we had the incredible opportunity to learn, connect, and pitch alongside some of the brightest minds shaping the future of fashion tech: Make the Dot, Alternew, GILDFORM and Vaultik. The energy in the room was undeniable - sustainability, circular fashion, and personalization were the themes that dominated the conversation. Technology is no longer just a tool; it’s the driver of transformation in the industry. Consumers today don’t just want options - they expect instant access, transparency, and curated experiences at their fingertips. Brands that embrace startups and innovation will be the ones to stay ahead of the curve. One word kept coming up: Personalization. From AI-driven shopping and styling to dynamic shopping experiences, the future of fashion (and bridal!) is about meeting people exactly where they are, with solutions tailored to their needs. A huge thank you to the Threads of Tech team for bringing together such an inspiring group of founders, innovators, students, investors, and industry leaders. The future of fashion tech is here, and Dressit is ready to be a part of it. Let’s build the next generation of personalized, sustainable, and connected retail experiences for brides. Founder Becca Wenning embraced the spirit of sustainable fashion, pairing a vintage DVF dress with Sneex - a groundbreaking shoe brand by Sara Blakely - proving that style, comfort and innovation can go hand in hand. A special thank you to Prabh Kaur (@prabhsphotos) for capturing some fun new headshots that truly reflect the energy of the day! https://dressit.ai/ https://lnkd.in/gVWSZBc5

?? Meet Dressit.ai, a startup connecting brides with local boutiques, simplifying the often overwhelming wedding dress shopping process. ?? Founded by Becca Wenning, the company is described as “where Zillow meets Pinterest.” “Dressit is proof that Ohio can blend innovation with a deep respect for traditional industries," says Wenning. Learn more ?? https://lnkd.in/gtrQKJzH OhioX

Dressit connects the dots in a highly fragmented industry and we are currently onboarding the best forward-thinking boutiques in Ohio and Nashville in our alpha launch. ? Brides search and discover confidently at authorized boutiques. ? Boutiques get matched with the right brides- strengthening relationships. ? Samples stay in the boutique ecosystem - protecting brands and empowering future sales pipeline. ? Data-informed marketing means better discovery, more appointments, and smarter sales. Let’s turn inspiration into action! Contact [email protected] for designer partnership opportunities and first mover advantage. Wedding Tech Female Founded Ohio Tech

Bringing wedding technology that empowers small business with a focus on sustainability to the forefront at NYFW EDGE this weekend! Good luck to our founder Becca Wenning.