Our team at Draw & Fade, Inc. has officially rolled out sports marketing solutions for Collectives, Teams/Leagues, Schools & Universities, Sports Brands/Organizations, and Coaches/Academies/Facilities. ??
From the bottom up, we believe we can assist organizations from a Business Development standpoint. Take the Collective space in Name/Image/Likeness for example. Collectives are powerful, influential, and impactful for Universities and their student-athletes. With that being said, we feel the true IMPACT these groups have on their athletes can be improved through Business Development, specifically, Community Engagement, Personal Branding, and Networking. ??
Internally, we feel that facilitating community-wide initiatives will root athletes in the communities and fan bases that support them most. It will also drive more local & regional endorsements, partnerships, and opportunities for the athletes.
One approach that can tie many of these goals, outcomes, and strategies together, is leveraging the athlete's platforms & likeness to facilitate Public Appearances - Meet/Greets, Autograph Sessions, Fundraisers, Athlete Brand Builds, Young Sports Professional Forums, Grand Openings, Product Launches, Events, Speaking Gigs, Etc. ??
As some of you know, we work extensively in securing Public Appearances for Current and Former Professional Athletes. These Public events and engagements bleed into brand-building opportunities (re-surfacing of content from events), Fan Engagement, Endorsements, and more.
Our solutions offerings apply to Leagues/Teams looking to expand their sponsorship impact and portfolio, brands, coaches, and Universities, supporting Athletic and Sport Management programming.
Please feel free to add to the conversation. We are very intrigued to get some feedback on this, opinions of the space, and how this may help different organizations across sports. How important is Fan/Community Engagement, and is it something that organizations like collectives & teams should be leveraging even MORE? ??
Alex DeRosier
Marlon Campbell
Michael Escobar
Chandon Smith
Rachel Gross
Special thanks to:
Antoine Burrell
Roger Jones
Ed Reynolds II
Tariq Ahmad
Aaron Eisman
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