Lifestyle trends are reshaping the building products industry. Are your offerings keeping up? Today’s homeowners want sustainability, smart technology, and flexible designs—and manufacturers who adapt will lead the market. ? Trending Colors & Finishes – Matte black, earthy greens, and warm neutrals ? Sustainable Innovations – Low-VOC materials, reclaimed wood, and air-purifying surfaces ? Smart Home Integration – Adjustable tinting windows, connected security, and modular designs Now is the time to align products with consumer-driven lifestyle trends to stay ahead. Learn how: https://lnkd.in/eDtfxfum What trends are influencing your product development? Let’s discuss! #BuildingProducts #SustainableDesign #SmartHomes #ConstructionInnovation
关于我们
DRAPER DNA is a high performance marketing team using Lean business principles to provide the balance of fundamentals and innovation, challenging conventional thinking to drive sales for home and building products manufacturers. We bring client side experience from leading building products manufacturers Andersen Windows, Weather Shield Windows and Doors, Simonton Windows, and Fypon; and, specialty omnichannel retailer, Woodcraft… And, traditional agency experience providing sales driving, award winning campaigns for industry leaders Armstrong World Industries, Assa Abloy, Dupont, Henry, KitchenAid, Scepter, Viance, Walker Zanger, Wellborn Cabinet, Whirlpool, and others… To introduce something new to the B2B market place. A collaboration of the industries best people, thinking, and skills for strategy, content, and design. We focus on the art and science of working with AUDIENCE DNA to define, engage, and motivate your customers; BRAND DNA to determine and articulate who you are and what makes your unique; and CORPORATE DNA to align the right products, price, channel, sales, marketing, and service to generate revenue and profit. AUDIENCE DNA: Demographics Sizing Segmentation Psychographics Purchasing behavior BRAND DNA: Positioning Messaging Identity Reputation management Measurement CORPORATE DNA: Product Pricing Channel Sales and service Marketing communications
- 网站
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https://DraperDNA.com
Draper DNA的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Sanford，North Carolina
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Business Development、Marketing、Business to Business、Home and Building Industries、Brand Development、Content Marketing、Digital Marketing、Influencer Marketing、Advertising、Media Planning and Buying、Social Media Marketing、Email Marketing、Residential and Commercial Construction、Customer Journey and Personas、Video Marketing、Public Relations、Demand Generation和3D/AR/VR experiences
地点
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主要
获取路线
19 Traceway
US，North Carolina，Sanford，27332
Draper DNA员工
动态
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What is I told you we can create an emotional connection with your products and this will be just the start when you embrace lifestyle marketing. Let us show you how we can help. https://lnkd.in/eyHHt663
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Color isn’t just about aesthetics—it’s about how we shape the future of home design. For building product manufacturers, staying ahead of lifestyle color trends is key to driving demand and influencing consumer choices. From earthy greens in cabinetry to moody blues in exteriors, the right palette can enhance product appeal and marketability. Discover how trending colors are transforming spaces and what that means for your products: https://lnkd.in/eJ_Wqn7q Which color trends are influencing your product development this year? Let’s discuss in the comments! #BuildingMaterials #ColorTrends #HomeDesign #ProductInnovation
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Global Recycling Day 2025: A Call to Action Recycling isn’t just about waste management—it’s about building a sustainable future. As we approach March 18, let’s recognize the power of the Seventh Resource and how it can combat climate change, reduce pollution, and create economic growth. For home builders, the impact is even greater! By using recycled materials, reducing construction waste, and integrating circular economy principles, they can lead the way toward a greener future. Read our latest article on how everyone—individuals, businesses, and industries—can make a difference this Global Recycling Day! ???? https://lnkd.in/eGzT5GyF #GlobalRecyclingDay #Sustainability #CircularEconomy #GreenBuilding #RecyclingMatters
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John Hall, contributing editor for Forbes, write about "How Lifestyle Content Marketing Can Help You Reach Your Ideal Customer." He specifically calls out outdoor brands for creating stories that customers can relate to and are inspired by. We suggest the same can be true for home and building products. Interested? We can show you how.
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The Future of Home Living: Are You Ready? The homebuilding and design industry is evolving at an unprecedented pace. From sustainable, net-zero homes to AI-driven smart spaces, the future is all about efficiency, wellness, and adaptability. ?? Sustainability – Carbon-negative materials & regenerative design ?? Smart Technology – AI-powered automation & voice-controlled homes ?? Wellness Focus – Biophilic design, air purification & circadian lighting ?? Flexible Living – Multi-functional spaces & modular housing ?? Climate-Resilient Construction – Stormproof, fire-resistant, and off-grid capabilities Read the full article on how these trends will shape the future of home design and construction. #SustainableHomes #SmartLiving #HomeDesign #Innovation #ConstructionTrends #GreenBuilding #WellnessHomes
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Meet Michele Wilson, owner of Sonder-Luxe Home Solutions and Coffee with Contractors. She is out latest featured interview in our video and blog series There is a Difference. She is a great example for Women in Construction Week. If you not seen it yet, do yourself a favor and take a look - https://lnkd.in/e-Mx-rMs #wic2025
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