Dragon360

In #B2B marketing, everyone talks about trust. But too often, trust is treated like an abstract idea. Something you “build over time,” that lives in brand awareness campaigns or a fancy-looking website. Here’s a more grounded take: trust is built when buyers see proof. Proof that your product works. Proof that others like them have used it. Proof that it actually solves the problem you’re claiming to fix. That’s where social proof comes in. Not as a box to check, but as a critical layer in how you earn attention, build credibility, and convert interest into action. ?? On the Dragon360 blog, we talk about what social proof really is, what it’s not, and how to use it in a way that drives real pipeline – not just empty clicks: https://lnkd.in/eZZ4UtX8

ABM Measurement Mayhem Everyone’s talking about ABM, but when it comes to measuring it, most teams are flying blind. In this episode, we sit down with Mason Cosby of Scrappy ABM to break down what actually matters when it comes to tracking success in account-based programs. Spoiler: it’s not about booking meetings off your awareness campaigns. We get into the biggest misconceptions around ABM measurement, how to make it work without a $100K tech stack, and what you can track with just ad platforms, spreadsheets, and a bit of common sense. Whether you’re running display ads to cold accounts or trying to prove ROI to the CFO, this is the no-BS guide to ABM measurement that everyone in B2B needs.

Messy HubSpot data can wreck your paid media performance. Leads go missing, reporting is a nightmare, and ad dollars get wasted. In the latest episode of Digital Banter,?Alexis Garrison?joined?Andy Groller?and?James Kravic?to unpack real-life HubSpot horror stories, the costly mistakes companies make, and how to clean up your CRM for better tracking, smarter decisions, and stronger results. Catch the replay via the link in the comments, and join us live on Thursday at 12pm ET for the next episode of Digital Banter.???

Champions aren’t influencers. They’re the heartbeat of the deal, the ones who will either push your solution forward or let it quietly die. If you’re not building campaigns and content for them, you’re missing the people who matter most. It’s not just about landing the deal - it’s about ensuring adoption, impact, and long-term success. The best marketing doesn’t just sell to decision-makers. It equips champions to lead the internal charge. If you can win them, you’ll win more deals and keep them. If your marketing only targets decision-makers, it’s time to rethink your approach. On the Dragon360 blog, we detail how marketers can build a strategy that empowers champions to advocate, influence, and drive results: https://lnkd.in/eWB5ESnP

HubSpot Horror Stories: Why Clean CRM Data is Critical for Paid Media" Messy HubSpot data can wreck your paid media performance. Leads go missing, reporting is a nightmare, and ad dollars get wasted. In this episode of Digital Banter, we're joined by Alexis Garrison to unpack real-life HubSpot horror stories, the costly mistakes companies make, and how to clean up your CRM for better tracking, smarter decisions, and stronger results.

If you can't trust your data, how can you trust your results? ?? Excited to join James Kravic ?? and Andy Groller on Digital Banter today where we're digging into: ? Why messy lead data leads to wasted budget and missed opportunities ? The real impact of misaligned sales and marketing definitions ? How to properly clean up your HubSpot instance for accurate tracking ? Smart solutions for handling unengaged contacts ? Setting up reporting that drives better decisions If your CRM is chaos, your paid media strategy (and entire marketing strategy) will be too. Going live at 12:30 PM ET with Dragon360. Pull up a seat if you've ever wondered if your HubSpot setup is messing with your business metrics. ?? #DigitalBanter #B2BMarketing #HubSpot #PaidMedia

?? Join?Andy Groller?and?James Kravic?today at 12:30pm EST for the next episode of Digital Banter. Tune in live or catch the replay!

Marketing a product that serves multiple industries is challenging. Different industries have their own priorities, pain points, and buying behaviors – what clicks with one audience might fall flat with another. And trying to force a one-size-fits-all approach? That’s a fast track to wasting ad spend and losing relevance. What resonates in one vertical may completely miss the mark in another, and treating every industry as a completely separate market drains resources and creates operational inefficiencies. So how do you scale #marketing for a #b2b product that serves multiple industries without diluting messaging or wasting resources? It starts with finding the right balance between customization and efficiency, and understanding where to adapt messaging and campaigns for specific industries while still keeping strategies scalable. Here’s how ?? https://lnkd.in/em4rfY95

Good B2B ads are created with your customer in mind. Also, doesn't hurt to help them stand out from the sea of blue, boring ads, that everyone scrolls right past.

Most #B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results? In the latest episode of Digital Banter, Andy Groller and James Kravic ?? are joined by Tas Bober, founder of The Scroll Lab, for a fresh take on landing page strategy: optimizing for consumption rather than just conversion. Links to full episode in the comments. Join us live on Thursday at 12:30pm EST for the next episode of Digital Banter.