Dovetail Partners, Inc.

Register now for Dovetail's Q2 webinar! Webinar Topic: Tree-Free, Hemp, and Non-Wood Alternatives - Impacts & Trade-Offs June 6, 2025 8:30am - 9:45am CDT Speakers: Jim Bowyer, Ph.D. and Mark Jacobs Join Jim Bowyer, Ph.D. and Mark Jacobs as they examine non-wood alternatives to traditional forest products, including trends in “tree-free” and use of fibers such as hemp. This webinar will explore the role of hemp, agricultural residues, and other materials in diversifying material supplies and the impacts for forestry and farming that result. You can learn more and register, here: https://lnkd.in/eueAckir

At our March team meeting, Jim Bowyer, Ph.D., summarized key insights from a Dovetail report on agrivoltaics, covering its potential, research findings, early experiences, and challenges to widespread development. You can watch the recording here: https://lnkd.in/e9PJEz8r

Online Learning Session: U.S. Forest Sustainability in the 21st Century Join Katie Fernholz, of Dovetail Partners, on April 22nd from 1:00pm - 2:00pm ET. The session will explore how sustainable forest management can address critical issues like affordable housing, workforce development, public health, and youth education. Learn more and register here: https://lnkd.in/e5c3-VW4

The Sustainable Biomass Program (SBP) has published three SBP Interim Regional Risk Assessments (RRAs), covering the province of Quebec, Canada, US Private Forest, and US National Forest, available here: https://lnkd.in/ghmeDuww. These SBP Interim RRAs will support Certificate Holders in implementing risk mitigation measures and enable Certification Bodies to carry out certification activities until SBP-endorsed RRAs for these regions are available. Dovetail Partners served on the assessment teams for the US Private Forest RRA and US National Forest RRA.

U.S. Forest Sustainability in the 21st Century: Strengthening Families, Communities, and Livelihoods Report Sustainably managed forests play a key role in addressing some of today’s most pressing challenges. Forests are essential to the growth of a circular, more bio-based economy and contribute to healthier communities and a more equitable built environment. Forests also provide crucial natural climate solutions. Sustainable forest management helps tackle issues such as affordable housing, workforce development, human health, youth engagement and education, and can support creation of more resilient infrastructure. For the past 30 years, certification has served as a benchmark for forest sustainability. Where accessible, certification auditing has become a valued tool. However, newer, more advanced systems for risk assessment, data analysis, and public reporting now offer more accessible and effective solutions. These modernized approaches ensure sustainability across the landscape without imposing the cost and technical barriers that hinder supply chain transparency and perpetuate marketplace inequities. Special thanks to the Forest Landowners Foundation and the US Forest Service for support and collaboration. Read the report: https://lnkd.in/ez3GCGbz

Check out key takeaways from our previous intern's report on "The Intersection of Social Marketing, Social Media, AI, and Forestry: Opportunities for New Impacts and Better Outcomes". -Over 80% of US adults have used YouTube and nearly 70% utilize Facebook, the two most common platforms used in the United States. Social media increases user and consumer engagement by creating an open dialogue between organizations and social media users. -4 Steps to Using Social Media in Social Marketing: 1.Describe the Audience 2.Determine the Purpose 3.Outline an Engagement Strategy 4.Choose the Technology and Platform -This paper identified the many opportunities for audience engagement, including customers and others throughout the supply chain, and also the risks of missing new markets if a social marketing strategy is not embraced. Read the full report here: https://lnkd.in/eTpmjtjs #SocialMarketing #socialmedia

Check out key takeaways from our previous intern's report on "The Intersection of Social Marketing, Social Media, AI, and Forestry: Opportunities for New Impacts and Better Outcomes". -By identifying and understanding the audience, conservationists can tailor their messages to the needs, motivations, and behaviors of their target audience. Without social marketing and audience identification strategies, forest conservation programs oftentimes only reach the already engaged landowners. -A study conducted by the USDA Forest Service, focused on grouping family forest owners based on their levels of engagement and their reasons for owning forested land. The study grouped the landowners into four groups: woodland retreat, working the land, supplemental income, and ready to sell owners. -The Tools for Engaging Landowners Effectively (TELE) program has more than a dozen examples of successful forestry-based social marketing campaigns from across the United States. -This paper identified the many opportunities for audience engagement, including customers and others throughout the supply chain, and also the risks of missing new markets if a social marketing strategy is not embraced. Read the full report here: https://lnkd.in/eTpmjtjs #SocialMarketing #familyforestlandowners #socialmedia

Our former intern, Moira Daley, completed a project paper titled, “The Intersection of Social Marketing, Social Media, AI, and Forestry: Opportunities for New Impacts and Better Outcomes.” Read it here: https://lnkd.in/eTpmjtjs This paper explores the application of social marketing techniques to forestry, including conservation efforts with family forest landowners. Additionally, quickly developing technologies like social media and artificial intelligence (AI) can further the impacts of social marketing by fostering an interactive dialogue and community between the audience and the marketer and accelerated learning. This analysis highlights the future possibilities for social marketing and social media to advance forestry conservation outreach and landowner and community behavioral change efforts. Social marketing has previously been researched by Dovetail Partners, and this paper is a continuation and update to the earlier research. #SocialMarketing #familyforestlandowners #socialmedia

The March edition of The Outlook is now available. Check out a new report on U.S. Forest Sustainability in the 21st Century, register now for our webinar on June 6th, watch a presentation on the Agrivoltaics report, and more!

Dovetail Partners Contributes to the Society of American Foresters release of "Our Forests, Our Future" in celebration of 125th Anniversary The Society of American Foresters proudly starts 2025 by celebrating its 125th anniversary year of the organization with the release of its latest publication, "Our Forests, Our Future". Kathryn Fernholz and Eliza Meyer of Dovetail Partners contributed to the writing of "Our Forests, Our Future". The book has been released by the Society of American Foresters in celebration of the organization's 125th Anniversary. Kathryn and Eliza are authors for the chapter addressing forest policy history in the US. More than 20 authors contributed to the curation of this coffee-table style book that lends powerful insight to the forecast of our future by honoring the past that began in 1900. This information and more can be found at the SAF website linked here: https://lnkd.in/eMcBjGZe #OurForestsOurFuture #ForestPolicy #Forestry