DoubleVerify

?? Recap from the First #CMOForum of the Year! ?? We were thrilled to partner with WFA for an incredible kickoff to the year at the first CMO Forum, hosted last Tuesday at the beautiful Zespri International offices in Singapore. A big thank you to the 32 CMOs and senior marketing leaders from across Asia who joined us to delve into the unique aspects of brand building for growth in this vibrant region. The insights and discussions were truly inspiring! Special mentions to Rahul Vasudev, Michele Yow and Pritika Hemmady? for their valuable contributions and presence at the event. We look forward to continuing these important conversations across Asia. We can’t wait to see you at the next event!

Thank you to everyone who joined us for our International Women’s Day breakfast at Scarfes Bar, in the beautiful Rosewood Hotel. A special shout out to Emma Harris who delivered an incredible keynote on how we can tackle Burnout. Women in advertising, marketing and business have made huge strides, inspiring a whole new generation of leaders — and we're here to celebrate that.

Thank you, New York City ?? DV IMPACT: NYC offered plenty of food-for-thought for speakers and attendees alike. Ad verification sits in an intersection between transparency and performance and we’re excited to redefine how marketers can achieve their unique business goals – through AI-powered dynamic activation. A big thank you to our brilliant keynote speaker Graham Wilkinson and our amazing panelists, Ali Amarsy, Jenni Finch and Nav Singh! And props to our own speakers, Gian LaVecchia, Lauren Stein and Steve Mougis. Stay tuned for our next IMPACT series, coming to a city, possibly near you ??.

?? APAC Marketers: Our “Power of Media Quality” guide is now available in Bahasa Indonesia, Vietnamese and Thai! Gain insights into: ?How users in APAC consume media and what types of media influence desired action — AKA business outcomes. ?Key components of media quality and their impact on ad performance ?Proven solutions that verify media quality across digital channels Download to unlock better advertising ROI in APAC: https://buff.ly/vlsW6T7

?? Lenovo attributed a 270% increase in advertising ROI to Scibids AI. Companies like Sargent and Lenovo are starting to ramp up the use of custom AI algorithms to take programmatic ad campaigns from optimal performance to actually closing new business. Brands are seeing the value-add of AI ad tech in their tech stack — and Scibids is one of the tools in their arsenal. Read the full coverage: https://buff.ly/WiC1cyS

We've got the perfect morning commute listen. ??? Doug Campbell, DV's Chief Strategy Officer, and?Ron Jacobson, CEO and Co-founder of?Rockerbox,?went on?Adtech God's?podcast this past Monday. Here's a glimpse of what they discussed: ?? Our recent announcement to acquire Rockerbox and how this fits DV's evolution beyond media measurement and into end-to-end performance optimization. ?? Our work on improving visibility through URL transparency. ?? Our efforts to put advertisers in full control of the media transaction through DV data availability in SSPs — giving brands the ability to ensure inventory is pre-vetted before a bid even happens. With great attribution comes greater campaign performance. Learn what all of these developments mean for DV clients and the direction of ad tech at large. ??

Optimizing media quality and performance just got a lot easier. Our industry-leading data solutions are now available across supply-side platforms, allowing advertisers to curate deals using DV data. DV’s data solutions enhance deal creation and give brands greater control over inventory selection, helping them optimize deals at scale and align with predefined quality and performance criteria for better outcomes. Read our full press release: https://buff.ly/4kfsSBN

If you’re headed to d3con, don’t miss our upcoming masterclass! Join us on March 12 at 13:30 CEST for "Enhancing Media Effectiveness with AI." DV’s Andreas Neu, Lead Integrated Solutions Director, and Jakob S. Gomersall, Sr. Enterprise Sales Director, will delve into how dynamic AI activation can revolutionize CPMs campaign effectiveness. Discover how cutting-edge technologies like Scibids AI are setting new benchmarks for advertising performance. Don't miss this opportunity to elevate your media strategies! https://buff.ly/4k9dmr2

DV announces plans to acquire Rockerbox, a global leader in multi-touch attribution, media mix modeling, and incrementality – advancing product leadership in end-to-end performance measurement and activation. By integrating Rockerbox’s measurement and attribution capabilities with DV Scibids AI? —the company’s dynamic activation technology — advertisers will benefit from a continuous feedback loop that enhances precision, efficiency, and scalability in performance marketing. Learn More: https://buff.ly/4bjoMUU

Transparency is the foundation of trust in digital advertising. As open web advertisers seek deeper insights to optimize their campaigns,?DV expands access to URL-level reporting. Read more here: https://lnkd.in/daB6u8dw