DoubleVerify

We hope you enjoyed ADZINE - MARKETING. TECH. MEDIA. CONNECT on November 21! We were thrilled to see everyone who attended our masterclass led by Jakob S. Gomersall, Sr. Sales Director at DV. He talked about why media quality in video environments is critical to protecting brand equity and maximizing campaign performance.

“Having first party data makes it easier to understand your customer and being able to deliver experiences that are relevant and matter most to the end consumer,” said Anthony Di Muccio (Mooch), Head of National Sales at T-Ads, T-Mobile Advertising Solutions In the latest episode of Beet.TV’s Leadership Series about retail media, T-Mobile Advertising Solutions’ Anthony Di Muccio explains how they are leveraging its first-party SKU-level data to measure additional performance and outcomes, providing a comprehensive view of the effectiveness of its advertising solutions. Watch the interview here: https://buff.ly/3ZqLXss We are proud to present Beet TV’s latest video series, The Retail Media Revolution: Powering Performance and Driving Trust, at #AWNewYork24.

We are excited to announce that the Media Rating Council has continued our accreditation for DV Display and Video Authentic Attention? metrics within Desktop, Mobile Web and Mobile In-App for the second time. DV is the first provider accredited by the MRC for attention measurement, which we originally received in January 2023. Learn more: https://buff.ly/4eMNv4e

We had the best time at Mindshare #Huddle2024! Participants took a shot at cracking our verification vault and won prizes while learning about how ad verification is key to media quality and performance.?? Thank you to?Mindshare UK and GroupM for their partnership. If you are interested in learning more about how we can help you optimize outcomes, click here:?https://lnkd.in/eNCsgMWR

In a recent interview with Marketing In Asia, DV’s Junny Yiu, Senior Business Director, and Havas Hong Kong’s Louis Ng, Head of Programmatic, Paid Social, delve into the transformative power of attention metrics and AI in bridging the gap between branding and measurable returns. ?? “By optimizing for attention, advertisers can ensure their branding message is not only being seen but also resonating more effectively, leading to better recall, improved sentiment, and eventual conversions.” -Junny Yiu Don't miss out on these expert strategies to enhance your marketing efforts and achieve lasting impact! ?? Read the full article here: https://lnkd.in/eQvh75xb

Let’s get back to basics! ?? Join our webinar on December 12 at 12:00 pm ET, where DV’s Daniel Slotwiner and Collette Spagnolo and IAB’s Angelina Eng will discuss how brands can explore the power of attention measurement. During the webinar, we’ll cover: The importance of capturing attention in today’s media industry What attention measurement is and how you can use it The connection between attention measurement and performance outcomes How you can get started with attention measurement Back to Basics is a new DV webinar series where we break down important topics in digital advertising. The goal? To empower advertisers to navigate the digital landscape with confidence. Register for our webinar here: https://buff.ly/4fU72Rl

La complejidad y los constantes cambios en el ecosistema digital hacen que la transparencia sea esencial en este entorno. En entrevista exclusiva para INSIDER LATAM, Armando Rodriguez, RVP LATAM de DoubleVerify, comparte su conocimiento sobre la importancia de la verificación de anuncios en la optimización de campa?as digitales y el papel de la IA en la lucha contra el fraude publicitario. “Las marcas pueden entender exactamente cómo y dónde están corriendo sus campa?as, si cumplen con las métricas de brand safety y fraude, y tomar decisiones más inteligentes para futuras compras de medios.” — Armando Rodriguez. Lee aquí: https://buff.ly/3Zd8NDF

Check out the latest fraud insights featured in Mediaweek Australia from DV's Imran Masood, VP and Country Manager, ANZ. In the article, Imran outlines how fraudsters are adapting to new platforms and technologies. Discover and learn about the latest fraud schemes targeting retail media, audio and mobile apps. ??? "It’s a universal truth that fraudsters follow the money." - Imran Masood Read the article here: https://lnkd.in/gaDvjbVr

The retail media is booming, driving business for both retailers and advertisers. ?? In the latest episode of Beet.TV’s Leadership Series about retail media, OMD Worldwide’s Ben Hovaness talks about their efforts to improve the retail-media marketplace with new innovations. Watch the interview here: https://buff.ly/4eAJzU1 We are proud to present Beet TV’s latest video series, The Retail Media Revolution: Powering Performance and Driving Trust, at #AWNewYork24. Stay tuned for more content featuring top industry leaders. ??

How do advertisers leverage retail media networks? ?? More brands continue to invest in retail media networks as a privacy-friendly way to reach consumers more effectively. Learn more about the growing potential of retail media with our newest guide: The Advertiser’s Guide to Retail Media Measurement. ??? In our guide, we’ll provide: - An overview of the retail media landscape, including the opportunities retail media presents to advertisers - How advertisers can unlock the growing potential of retail media - Measurement strategies advertisers should consider when planning their retail media strategy Download it here: https://buff.ly/3AEQmOQ