?Together, Hope Is Closer ?This message has been at the heart of our work with RMHC Richmond. More than a capital campaign, we helped build a brand platform that captures their mission and the impact they make every day. From PR to campaign branding to the website launch (view here: https://lnkd.in/ez-XHVcc), our work aligned with efforts announcing the location and future ground breaking in early March. And the journey is just beginning. With Richmond emerging as a top destination for pediatric care, the demand for RMHC Richmond’s programs is growing. Their new 50-room House will provide nearly 3,000 families a year with the comfort of home-cooked meals, clean laundry, and a place to stay—close to the life-saving care their children need. We’re honored to be part of this mission. ?????? #TogetherHopeIsCloser #RMHCRichmond #CreativeForGood
关于我们
Dotted Line is an award-winning, strategically inspired creative agency that focuses on three core areas: brand, creative, and content. 26% of marketing budgets are wasted on creative that misses the mark strategically. We connect strategic insights to impactful creative and results that turn attention into business impact. Our growing roster of national and regional clients have one thing in common: each is a highly ambitious, mid-market company looking to drive sustainable growth. To support their ambitious goals, we hire top performers across creative, advertising, and communications. Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Dotted Line Agency has been recognized by outlets such as Inc 5000 Fastest Growing Companies, Adweek Fastest Growing Agencies, and Virginia Business’ Best Places to Work. When companies partner with us, they get: - Success rate 2x the industry average - Average ROI at 3-10x investment - Access to top performers for content, brand, and creative - Industry-leading performance guarantee - Relationship-oriented service from a dedicated team of marketers and creative strategists - Proven marketing success rate Looking to solve tough problems and find new opportunities to grow your company? Visit our website at dottedline.agency.
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https://dottedline.agency
Dotted Line Agency的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Richmond，Virginia
- 类型
- 私人持股
- 创立
- 2013
地点
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主要
获取路线
8000 Franklin Farms Dr
Suite 100
US，Virginia，Richmond，23229
Dotted Line Agency员工
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Christine Vallee
Expertise in managing client relationships, overseeing multi-channel marketing initiatives, and delivering creative solutions that blend storytelling…
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Lauren Cox Sweeney
Founder & CEO | Marketing and Advertising | Branding, Communications, Digital | Adweek Fastest Growing Agencies | Inc 5000 | VA Best Place to Work |…
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Bethany Lanza
Accomplished Marketing Leader
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Erin Willis
Media and Marketing Specialist
动态
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21 women founders give practical advice for making your workplace work better for women and clients alike, writes LBBonline - Little Black Book’s Zara Naseer. Big thanks to Brittany Fero from PB&, Jenny Stanley from Appetite Creative, Nadine Ghossoub from Science & Sunshine, Katie Barclay from Hopeful Monsters, Lauren Cox Sweeney from Dotted Line Agency, Helen Hadfield from Snapper Films, Lauren Schwartz from kaboom productions, Kim Griffin from Fresh Film Productions Ltd, Ellen Utrecht from MikeTeevee.
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Proud to see our CEO, Lauren Cox Sweeney, featured in LBBonline - Little Black Book’s latest article celebrating women reshaping the industry! Lauren champions impact over hours, fostering a culture where women, parents, and all team members thrive, bringing their best work to the table. This International Women’s Day, we celebrate women who lead with purpose, driving success for their teams and clients alike! #IWD #WomenInLeadership
This #InternationalWomensDay, LBB's Zara Naseer asked women founders of agencies, production companies, and post houses, for their insights into the world of work – specifically, how they’re reshaping it. "When I launched my company in the US, I joined women-led organisations and saw first-hand how powerful it is when women genuinely champion and support each other. Learning from female leaders who had already paved the way reinforced my belief in the power of mentorship and community," says Pavla Burgetova-Callegari of production service company Compass Rose. With thanks to PB&’s Brittany Fero; Appetite Creative's Jenny Stanley; Science & Sunshine's Nadine Ghossoub; Hopeful Monsters' Katie Barclay; Dotted Line Agency's Lauren Cox Sweeney; Snapper Films' Helen Hadfield; kaboom productions' Lauren Schwartz; Fresh Films’ Kim Griffin; MikeTeevee's Ellen Utrecht; Bodacious's Max Brady; Tinygiant's Veronica Diaferia and Sara Eolin; TigerLily's Brenda Kolb; Love Song's Kelly Bayett; Epoch Films' Mindy Goldberg; TillSow's Hope Harris Refuerzo; Compass Rose’s Pavla Burgetova Callegari; Panic’s Rita Steimane; Left Field Labs' Sarah Mehler; Apache’s LaRue Anderson and Leland's Abi Leland. Read more: https://hubs.la/Q039GK5T0
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It has been an honor to partner with RMHC Richmond in shaping the Capital Campaign for their new House. Today, that work was brought to life as Ronald McDonald House Charities of Richmond officially announced the campaign on-site in Jackson Ward. See article here: https://lnkd.in/gNRsZjjN It all started with a strategic foundation—Together, Hope is Closer. From there, our PR experts helped amplify the message, ensuring the campaign reached and inspired the right audiences. We’re thrilled that every piece of the puzzle came together. Seeing that in action today was nothing short of inspiring. Stay tuned to see the campaign work.
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From the peak of summer to the heart of winter, we’ve been proud to support Glen Allen Grounds Management, LLC, a growing hardscape and landscape company that turns to Instagram and digital channels to enhance awareness and connect with customers. Through a strategic mix of social media and targeted digital advertising, we’ve helped drive engagement, expand their reach, and achieve year-over-year revenue growth that aligns with projections. As we welcome the renewal of spring, we’re excited to build on this momentum and see even more success ahead!
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In 2024, we partnered with incredible brands to create bold, meaningful work—launching disruptive challenger campaigns for Twist Broadband, leveraging AI for dynamic social content, and crafting powerful brand acts with strategic PR partners. From redefining custom outdoor living with Glen Allen Grounds Management, LLC to humanizing behavioral health with Holon Health, and bringing fresh design to global shipping for CV International, we helped brands break through. We also brought Atkinson Insurance Agency and Blue Star Gas to life in overlooked categories while showcasing heart, heritage, and community impact with MedRVA Healthcare. Cheers to a year of game-changing creativity—and even bigger things ahead in 2025!
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Happy Valentine’s Day to our incredible creative partners! We ?? all of our creators and makers. A special shoutout to Eric Funk for this fantastic breakdown of the Richmond United logo reveal—pure motion magic! Wishing you all a day filled with creativity and love. ? #CreativeLove
Freelance Motion Graphics Designer & Illustrator | Your one-stop shop for creative solutions that help you stand out
What goes into animating a logo reveal? Recently I shared my animation for the reveal of the new Richmond United branding, but how did we get there? Motion design isn’t just about making things move—it’s about telling a story with purpose. Here’s a streamlined look at the process: First, we defined the goal - who this is for, and what we want to convey to them? Next, we planned, pulling inspiration in both style and movement and crafting the idea through a storyboard. Now how do we tell the story of 2 teams coming together through expressive animation of 2 lines? Through storyboarding I was able to create a narrative that answered this: 1?? The individuality of each club 2?? Their competitive nature 3?? Collision course 4?? Unification into one club After all this necessary planning we moved into the animation and refining. We figured out the flow and movement of the lines together and after a few rounds landed on a base animation we were all thrilled with. The original planning allowed me to format it to multiple sizes so it was just some minor tweaks and we were done! The final deliverables were a 0:35 animation and 2 cut-downs all optimized for their website, tv screens and vertical social media formats. #motiondesign #creativeprocess #freelance
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Impact in Action ?? We’re celebrating the success of our partnership with Atkinson Insurance Agency, where a new website, digital brand design, and advertising campaign led to incredible growth. In just six months, we exceeded weekly lead generation targets, delivered high-quality leads, and saw massive increases in website traffic—including a 59% jump in new users, a 189% surge in visits to the Get a Quote page, and a 492% boost in traffic to Business Insurance. Results like these don’t happen by chance—they happen with the right strategy, smart execution, and a great client partnership. More wins ahead! #ClientSuccess #MarketingThatWorks #DigitalGrowth #PunchWithPurpose
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The MedRVA Healthcare Foundation is dedicated to helping those with vision impairment regain independence and live life on their terms. And their impact starts early, providing free vision screenings for young children—ensuring they can see, learn and thrive. We helped bring their mission into focus with a refreshed identity, digital presence, and storytelling that reflects their purpose. Because when you can see clearly, new possibilities come into view.
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