We're hiring a senior strategist! Join the team to: - Create and scale social impact strategies for global brands - Collaborate with young people to tackle issues that matter to them (mental health, climate change, democracy, etc) - Work alongside DoSomething.org's brilliant marketers, researchers, designers, engineers and more to bring campaigns and programs to life #socialimpact #socialimpactjobs #nonprofitjobs #genz https://lnkd.in/eNRg5vK7
DoSomething Strategic
民间和社会团体
New York,NY 2,549 位关注者
We help future-thinking brands and organizations engage the next generation for good.
关于我们
WHAT IS DOSOMETHING STRATEGIC? DSS is the consultancy arm of DoSomething.org—the largest organization for young people and social change. We leverage over 25 years and a proprietary behavioral database of millions of members taking action on the causes they care about to help our clients go beyond surface level purpose, impact, or engagement. WHY DOSOMETHING STRATEGIC? We believe that young people are changing the world as we speak, and that they’re redefining what it means for brands to lead with purpose. It’s hard to keep up, so we do it for you. We’ve built our expertise on years of data and real-time insights to engage young people to take action on their terms. From where to reach Gen Z to what they expect of brands and organizations today, our clients say we’re in a league of our own. WHO DO WE WORK WITH? Whether you are a brand eager to get more consumers and employees engaged in your mission to give back; a legacy brand unsure of how to navigate demands for transformative change; or an organization facing an aging member base—we craft bespoke strategies that break past the noise and drive growth.
- 网站
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https://dosomethingstrategic.work/
DoSomething Strategic的外部链接
- 所属行业
- 民间和社会团体
- 规模
- 2-10 人
- 总部
- New York,NY
- 类型
- 非营利机构
- 创立
- 2013
- 领域
- Gen Z Marketing、Gen Z Research、Youth Marketing、Youth Engagement、Social Media、Marketing Strategy、Social Impact Consultancy、Research & Insights、Communications Strategy、Community Building、Gen Z、Cause Marketing、Corporate Social Responsibility、Brand Purpose和Purpose
地点
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主要
50 W 17th St
11th floor
US,NY,New York,10011
DoSomething Strategic员工
动态
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Y’all know your Gen Z employees are the fastest growing segment of our electorate. Yet, 18-29 year olds are historically underrepresented in the voting population and we found that their biggest barrier to voting was not registering in time, not feeling informed enough or feeling unsure if their vote mattered. Let’s Do Something to change that! We’ve got your back with our new Election Readiness Cohort. Drawing on our track record of registering nearly 420,000 new voters since 2018 and equipping them with the tools to vote, we’re partnering with up to 7 organizations to ensure their employees are voter ready. The Election Readiness cohort will include: - A 60 minute voter ready presentation delivered to your employees - A branded voter registration page for employees to get registered and sign-up for election reminders - Data on the number of voter registrations your organization accrues - White labeled resources including a voter scorecard to help them prepare for election day - Toolkit for your People & Culture team to recruit employees to participate and promote the program across your organization Book a call with us to learn more and sign up by Friday Oct. 4th. Pricing starts at $5,000 for nonprofits and $7,500 for corporations. https://lnkd.in/gavwrSXp
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Will we see you at Sustainable Brands? ?? Join VP of DSS Max Steinman on Monday, Oct. 14th to explore how to "Build Sustainable Relationships with Gen Z."
Super excited to be presenting at Sustainable Brands in San Diego on Monday, October 14th between 10:00am - 12:00pm PST during the?Research Insights Series: Consumer Preferences & Behavior. I'll be sharing insights exploring how?to?"Build?Sustainable?Relationships with Gen Z" and highlighting data from our DoSomething Strategic series of What Gen Z Wants reports?including the upcoming installment on the Future of Youth Volunteerism. I'd love to connect if you're going to be in town. And if you want to attend but haven't yet booked tickets, use my speaker code for 20%?when registering?(use code:?Adtspk20). More on the Research & Insights Series here: https://lnkd.in/gKquRXSd
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“76% of young people are actively looking for ways to help the causes they care about but 1/3 of them don’t know where to begin. That’s 17 million young people. There’s an opportunity to work differently alongside young people to make change and for brands to engage them.” Our associate director of strategy, Walker Post, shared our recent findings and insight on an episode of Dr. Elizabeth C. Nelson's Real Rebellious Research! Post and Nelson explore: - how his work is influenced by his unique position being between two generations (Gen Z and Millennials) - the consumer differences between those two generations - how and why brands should co-create impact with Gen Z - employee engagement best practices for this emerging generation Give the episode a listen here! https://lnkd.in/e72ZUC8s Smart Building Collective | Certification
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Know anyone who'd be a good fit? Tag them below!
DoSomething is partnering with the National Women’s History Museum in reimagining how we honor and tell the stories of women – past and present. And, we want to hear from you! If you’re a female identifying member of Gen Z or Gen Alpha (ages 13-25), you'll get $75 if you're selected to share your thoughts in our 2-hour worksession alongside other DoSomething members. Sign up here: https://bit.ly/3A5VBpW
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DoSomething's Director of Analysis & Impact, Yasmine Mahdavi, recently published her article?Volunteerism’s Diversity Problem in the Stanford Social Innovation Review. Read more about how young people are often excluded from volunteering opportunities due to a lack of social, human, or economic capital and what organizations can do to build more inclusive approaches to youth volunteering. https://lnkd.in/eRZJqF4Y
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While most Gen Z and brands agree that aligning business and social interests is essential, there is a disconnect between what Gen Z expects from brands and what they are actually doing. We unpack this in our What Gen-Z Wants: Brands & Social Impact Final Report where we surveyed 1,200 young people and 100+ brand leaders to see how the perspectives of both line up. Here's a sneak peek: - Only 15% of Gen Z respondents believed that brands met or exceeded their expectations for social impact, compared to 58% of brand leaders who believed they were achieving this goal.? - Only 13% of Gen Z feel as though they are adequately involved in shaping brands' social impact efforts, compared to the 42% of brand leaders who think they are adequately involving Gen Z.? Get more insights like these and reach out to explore what this means for your brand. https://lnkd.in/eFCwikt6
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Big News ?? !?Hinge today revealed its inaugural cohort of social groups who will receive a combined $1M in total funding to advance their efforts to forge meaningful in-person social connection time. Alongside Hinge and The Foundation for Social Connection , we're honored to have supported Hinge in the development of the One More Hour platform as they work to combat the social isolation young people face today. We also partnered with them in?creating a Youth Advisory Council to ensure the review and selection of the 40 recipients from over 200 applicants was a youth-centered process. One of these incredible groups is Intrsxtn Surf, based in L.A.???♀? ?? Check out their inspiring story and how they’re creating meaningful, IRL connections.
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Will we see you at Engage for Good in two weeks? Can't wait to catch Max Steinman moderating this panel as he shares some exciting insights from the research we've put together around what Gen Z wants from brands on social impact and employee engagement.
When creating strategies and partnerships for impact, brands have a lot to learn from Gen Z. So, I’m excited to moderate a discussion at Engage for Good on May 15th with leading Gen Z activists Chelsea Miller and Sara Mora to hear their insights and share fresh data from DoSomething Strategic's latest What Gen Z Wants Report. Hope to see you at #EFG2024. https://lnkd.in/gWfvr8es Chelsea Miller: Principal Consultant of CPM Global; Co-Founder of Freedom March NYC and Women Everywhere Believe Sara Mora: Immigrant Rights Activist, Student, Storyteller, Digital Strategist, creator Population MIC
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