The Don't Be A SaaS Podcast

AI isn't stealing your job. Your laziness is. Everyone’s using AI. But most marketers? They’re using it wrong. In this episode of Don’t Be SASS, Kate and Adam call out the lazy prompts, the blind trust, and the half-baked “AI strategies” flooding your feed. Here's what they cover: > Why “nobody has it figured out” is the best news you’ll hear all week >> The difference between using AI and thinking with it >>> The major security risk marketers keep ignoring (but the SEC won’t) >>>> How Adam built custom GPTs to automate real work—and not suck at it If you’re using AI to “save time” but still end up rewriting everything... this episode is your wake-up call. Listen now before your next AI campaign writes a blog post your audience already read 12 times last week --> https://lnkd.in/dv4ydZ8X

AI isn’t just changing go-to-market—it’s breaking it. > Sales teams are automating at scale. > Buyers are tuning it all out. > And if you’re relying on traditional ABM tools, you’re already falling behind. That’s why Joshua Perk built Vector - to help marketers and sellers cut through the noise with real buyer signals that actually move pipeline. Before founding Vector, Josh helped scale Drift's (RIP) sales engineering org from Series B to acquisition. He’s seen what makes (and breaks) category creators - and why brand is the only moat that actually lasts. In this episode, we break down: ?? The #1 mistake Drift made - and why being first isn’t enough ?? Why ABM tools failed sales teams - and how Vector is flipping the playbook ?? The brand-first strategy fueling Vector’s insane inbound growth ??? How Vector’s pricing is an unfair advantage against legacy tools ? Why AI is shifting buyer behavior - and what it means for GTM teams This episode is a must-listen for anyone building in B2B SaaS looking to break out of the GTM echo chamber and gain a real competitive edge. ?? Listen now: https://lnkd.in/es_NdqqC

Joshua Perk ??. Tomorrow.

Did we just spoil our next guest? Yep. Was it worth it for Joshua Perk ??’s reaction? Absolutely.

AI is making marketing easier… but also way more boring. Everyone’s using the same prompts. The same inputs. The same recycled messaging. It’s like AI-generated content is just a giant game of “copy-paste with slight variations.” And here’s the problem: Marketing isn’t about efficiency—it’s about creativity. Standing out. Saying something unique. If your AI strategy is just “let’s automate everything,” you’re not innovating. You’re blending in. AI is a tool, not a replacement for fresh thinking. Use it. But don’t let it use you. We went deep on this in the latest DBAS with ?? Alex Virden. If you want to hear how to break out of the AI-generated sea of sameness, check it out here ?? https://lnkd.in/ej7-n_hQ

Let AI handle your positioning - just like every other ‘disruptor’ out there. JK. That's a really bad idea. >>> SaaS is Having an Identity Crisis: Here’s Why (and How to Fix It) <<< w/?? Alex Virden out on Spotify now.

SaaS is Having an Identity Crisis ?? Everyone sounds the same. Every feature list is identical. Every LinkedIn post is a ChatGPT-generated casserole of mediocrity. Why? And more importantly - how do you actually stand out? Enter ?? Alex Virden, a product marketing pro who knows exactly why this is happening (and why cutting PMMs isn’t the money-saving hack you think it is). Here’s what we unpack in this episode: ? The #1 reason SaaS positioning is broken—and how to fix it ? How AI is making marketing worse, not better ? Why cutting PMMs for freelancers is like firing your GPS mid-road trip ? The pricing page debate: should you reveal your pricing? (Yes.) If your SaaS messaging could be copy-pasted to a competitor’s site, you have a problem. Listen now --> https://lnkd.in/eSEsKVu6 (P.S. Come for the positioning insights, stick around for vintage glass curation tips)

?? Alex Virden. Wednesday.

Most companies jump into partnerships expecting instant growth, but end up disappointed. Why? They skip the most crucial steps. In Episode #25 of Don't Be A SaaS Pod, we chat with marketing expert Bryna Dilman about: > Finding the Right Partners: How to identify and approach partners that maximize growth and impact. >> Getting Executive Buy-In: Effective strategies to secure leadership support for your partnership initiatives. >> Measuring Success Effectively: The key metrics you need to track to ensure your partnerships are driving real growth. Listen now and get the fast-track insight into building partnerships that matter: https://lnkd.in/eAWGKqcw

Bryna Dilman. TOMORROW.