The Don't Be A SaaS Podcast

A haunted house, but every room is filled with people asking if the webinar will be recorded.

Ep. 20 is here and Kate Campbell and Adam O'Brien are out here crushing their 1 pod OKR like it's nothing. The gang is in an extra good mood on this one as they reflect on the life decisions that got them to this point in their podcasting career. Here's all the highlights and none of the lowlights: ?? Kate and Adam cover what they have loved & hated about the first 20 episodes - and what the next 20 could look like. ?? LinkedIn has been feeling like an angsty teen that only listens to mid-90s grunge as of late - and the gang tries to figure out why that is. ?? Community continues to be all the rage for marketers (and for good reason)... and that's not going to change in 2025. "Episode #20 (and we still don't know what we're doing)" out now - link in the comments.

?? New Episode Alert --> "... on Marketing & Sales Alignment" ?? In the latest Don’t Be A SaaS podcast episode, Adam + Kate bring on Will Davidson from Growth Operations Firm to break down the his experience at this year's Inbound Conference and talk through why sales + marketing need to be BFFs more than ever to survive in 2024. Here all the highlights and none of the lowlights ?? ?? Kate and Will recap all the fun from Inbound 2024. ?? Will gets into why it's never been more important for marketing and sales to work together. ?? Will stumps both Adam and Kate when he asks them to pitch slap him with the pod. "... on Marketing & Sales Alignment" out now - link in the comments.

Alright, so I’ve got some exciting news I’m really pumped to share—I’ll be hopping on The Don't Be A SaaS Podcast next Tuesday with Kate Campbell and Adam O'Brien! We’re diving into all things HubSpot, INBOUND24, and of course, my top 3 favorite new features/updates. Think: Breeze AI, Marketing Hub, Content Hub… and maybe a couple of surprise gems. ?? But here’s where it gets really fun—we’re also diving into one of my absolute favorite (and sometimes overlooked) topics: sales and marketing alignment. When those two are in sync, it’s magic. I’ve seen it firsthand, and man, it’s a beautiful thing. But when they’re not aligned? Yeah, I’ve been there too—it’s a wild, bumpy ride, and not in a good way. ?? So, we’ll be talking about how to actually make that alignment happen—real, actionable steps that make a difference. And trust me, it’s not as painful as people think—it’s way more valuable than most give it credit for! Oh, and if you’re wondering whether we geek out over INBOUND as much as you do? You already know the answer: 100%. Kate and Adam are two of my favorite people to riff with on new ideas, share resources, and yeah… there will be bad SaaS puns. I can’t help myself. It’s pun-stoppable at this point. So, if you’re down for some solid conversation, a few laughs, and some real talk about what makes sales and marketing actually work, mark your calendar for next Tuesday. You can catch the episode over on The Don’t Be A SaaS Podcast LinkedIn page, or dive into their past episodes in the meantime—there’s some seriously good stuff in there. https://hubs.la/Q02RVGXT0 Looking forward to getting into it with you all! #hubspot #salesandmarketingalignment #breezeai #inbound2024 #dontbeasaas

Sometimes we disagree... And that's okay. Kate Campbell ?will always throw down the importance of founder and executive brand building. Adam O'Brien ?stands by ALL of his words. Catch this episode on Spotify in the comments below

That one time Adam dropped some pretty big news on the pod by accident ?? Once Kate and Adam agree that there's no real way to plan parenthood around campaigns, they get into a discussion about brand building and how impactful the long game truly is. Other highlights include: - Why trying to “be authentic” might just be killing your authenticity. - The dangers of building your audience on platforms you don’t control (looking at you, social media). - And yes, happy hours...are they the secret sauce to building lasting relationships? "Adamshavingababyitsaboy" out now on Spotify, Amazon Music, and iHeart Radio.

Want to produce lights-out comms for your org? Build those cross-department relationships ????

Multi-touch attribution really be like that sometimes ??♀? ??♂?

If you're in college now and wondering where to start for a marketing career, this one is for you. Jenny Gardynski dropped some 411 on how she approached jumping into marketing fresh out of college - and how that choice impacted her career arc in the best ways. Here's how she did it: - Jumped in with that agency life to get the most amount of experience/insight as she could in an accelerated path. - Used those experiences to go in-house when the time was right for her. There's a lot more to this, but we can't give you all the goods in 1 post. Catch our full convo on Spotify, Amazon Music, and iHeartRadio today.

Say ?? to Jenny Gardynski. As the official DBAS fairy podmother, Jenny joins Kate and Adam this week to talk about working at agencies (like PAN) vs. in-house (at G2), her love for all things PR and Communications, and how she * doesn't * have any TikTok burner accounts. Here's all the highlights, none of the lowlights: ? Kate gets in the time machine and does a career rewind with Jenny, touching on her experiences in PR/Comms over the last decade. ? Jenny covers on how her agency experience translated to moving in-house when she joined G2. ? Jenny outlines what makes her nervous about AI - and it's not for the reasons you think. ? Adam tries to pitch slap the gang and promptly reminds everyone why he isn't an AE. ?? Catch all the vibes on Spotify today: https://lnkd.in/eap_dBE4