Communication arts for brands we love
Dojo Agency的外部链接
7518 N. Chicago Ave.
US，OR，Portland，97203
Meet The Mappers. Inspired by Throwback Thursday, here's a charming character set we created years ago for an insurance client. Here's evidence that great storytelling with lovable characters is timeless. Illustrated characters can represent brands smartly, nowadays to direct future Gen-AI prompts. It's like having your own set of ambassador-puppet models.
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Heritage brands require special care ?? and attention. Here’s the most valuable thing I found when working with heritage brands ?? ?? Uncover existing core stories during discovery as a process of revelation? ?? Don't try to add your new stamp Unearth and polish gems that already exist, and so they have true authenticity. As we know, authenticity is crucial for brand love. ?? Core story = authenticity ?? It’s urgent to understand the value of brand equity attached to a heritage brand. It can be a juggernaut. We all wish for massive unaided brand awareness. Often executives have an affinity for a departure from their long history, intended to be new, to feel innovative. Sure, it's crucial to balance the OG pioneers' visions with a fresh take for new audiences and the times. So when does one officially become designated a heritage brand? To be designated is not just about longevity and value. Being a successful heritage brand means that we are going to leverage narrative about the history for marketing purposes. That history is an awesome key differentiator that nobody else can claim. When an organization has a historian that can geek out with us on details, I know it’s on! It’s brilliant to have a private tour guide through historic moments. Here are five heritage brands we've worked with in recent years. It’s always with a sense of privilege and honor to get to work with brands that have so much history. They are literally cornerstones for generations of families and communities.?
Things are percolating with our wondrous Wonderwood neighbors in St. Johns. It’s fun to be surrounded by this vibe. Lucky when Mike Bennett becomes your neighbor and makes the corner an amazing spot.
Wonderwood Market Season is here, and it means everything to us. These markets aren’t just events—they’re a celebration of creativity, community, and the vibrant spirit of St. Johns. With over 500 applicants and six themed markets (happening every second Saturday from May – October 2025), each one will bring fresh faces, unique experiences, and new energy to the neighborhood. And the best part? NO BOOTH FEES! We’re committed to breaking barriers for vendors of all experience levels while making Wonderwood and St. Johns a true destination for makers, shoppers, and supporters from across Portland and beyond. The impact is real. These markets bring people together, uplift small businesses, and breathe life into our local economy. We’d love for you to be part of it. Mark your calendars, spread the word, and come experience it for yourself! Every second Saturday from 10am - 4pm from May - October!
Floating ink — suminagashi. The timing of the rings and the slow expansion of the center dot is subtle, elegant. It matches the actual movement of ink in water.
There’s a Japanese art method called suminagashi, ink in water. It’s a style of marbling, like mercury collecting in liquid dynamics. We used suminagashi as a motion study for this brand’s logo animation. How will you animate your logo? Is it obvious, based on your logo’s icon or your brand name? It’s a good question. In the next year or two, it will become easier and standard to create animations through gen-AI. You will want to own and direct the style to help heighten brand value. The style of movement is as important as any of your identity elements. It will help mark you as fresh for the new digital era. In this case, the client’s roots and genesis surrounded blood research so this suminagashi style was a perfect match.
This is an old crowd-pleasing slide from one of our brand discovery sessions. It always sparks lively conversations.
What's your storyline? Here’s why it matters for brands and how to translate archetypes for marketing. These six basic plots illustrate universal patterns that influence behaviors. These include our purchasing decisions. Here’s a snapshot of how these archetypes can be translated for marketing. ?? OVERCOMING THE MONSTER Shed light on the conflict you can solve. Make the monster less scary. Provide the elixir of hope from your brand. Show the new, improved world your resolution provides ?? RAGS TO RICHES Focus on the transformative promises inherent in your offer. This is beloved story in U.S. culture. It’s ideal for audiences who must take effort and steps to achieve their goals. ?? COMEDY Share the triumph over adversity you can deliver with uplifting, celebrated good fortune. The internal change of recognition is key, from shadow to lighthearted. ?? THE QUEST Enlist audiences to your mission. Show a sense of urgency to overcome obstacles. Compel your audiences by understanding the sense of hope your mission? provides. ?? REBIRTH Awaken your audience from their wintry state. Share this transformative moment with customers and show the stark contrast of an improved life after your magic kiss. ?? VOYAGE & RETURN Understand how one finds themselves in the other-world experience. Help audiences value the nature and the effects of the magic elixir. Share your definition of the new normal.? Archetypes are ancient, numerous, accepted by literary scholars and Jungian analysts. Of course, they will only take you so far. It’s just a tool to examine the experience. We use these archetypes and many others to help uncover stories that inform and improve brand campaigns. Now the trick is simply knowing which plot or combo of archetypes best fits your brand. P.S. A little creative production disclaimer: I did not work on these six films nor do I own any rights. But they do work great to illustrate the plot lines.
Your mission is our mission! 2024 included projects with these amazing partners ?? ?? National Psoriasis Foundation — animation project ?? California Chamber of Commerce — brand & digital?media partner ?? International Security Management Association (ISMA) — digital brand ?? Ovarian Cancer Alliance of OR — digital refresh ?? Holy Name Cathedral — digital?partner ?? School of Budo — volunteer & pro bono digital We are so proud to help nonprofit and mission-based organizations with comms strategy, storytelling, data, outreach and digital media. We have more exciting nonprofit partners to share for 2025. Stay tuned as these projects are almost ready to share.