Doing Good Digital

What sets us apart here at Doing Good Digital? It's our people. Meet our consultants and learn how we work with clients: https://lnkd.in/gZRunc4F

We had a super fun time leading a strategy session, getting outdoors and team building with our clients in Salt Lake City last month!

New Podcast Episode! Digitally Acquiring Mid-Level Donors for Your Nonprofit. Cultivating this donor segment, often through email programs, is crucial for building a pipeline of major donors, especially with constrained resources. We outline a?four-step process?for creating a mid-level acquisition and cultivation strategy centered on?automation and personalization, suggesting tactics like defining giving levels, prospect criteria, and implementing automated email journeys. We also briefly discusses?additional tactics and technology considerations?for successful implementation. This episode is AI-assisted. https://lnkd.in/gapGQ3h9

Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online? can help optimize performance and improve results. Here is what our technical experts recommend: https://lnkd.in/gPP8hpBr

You asked, we listened!?Email deliverability has been a hot topic among our #nonprofit clients, and we’re here to give you the deep dive you’ve been asking for. *Are your emails ending up in spam? *Struggling with low open rates? *Wondering how to improve inbox placement and reach more donors? Join us for an engaging Q&A-style webinar featuring Darcy H., Senior Technical Solutions Lead, as she breaks down the key factors affecting email deliverability and what you can do to improve it. ? What we'll cover: *What email deliverability really means (and why it matters) *The biggest email mistakes nonprofits make—and how to fix them *Best practices for improving inbox placement and engagement *Actionable steps to strengthen your email strategy Register now: https://lnkd.in/dyxaidHS

We truly appreciate our amazing team members who make working here so much more fun!

Whether you’re just getting started incorporating email segmentation into your nonprofit email strategy or you use segmentation with each email, here are five segmentations to use in 2025 — plus sample copy to help you get started: https://lnkd.in/g2AZeSus

NEW CASE STUDY: Central Park Conservancy Accessibility Audit Our client?wanted to improve the overall accessibility of their Blackbaud Luminate Online? pages and donation forms.?Our goal was to create a standard user experience that ensures everyone can engage with content and interact with forms effortlessly, whether using a mouse and keyboard, keyboard only, or assistive technologies like screen readers. For example, a user navigating with the tab key should experience the same seamless functionality as one using a mouse to click and scroll. From basic accessibility enhancements to advanced support for assistive technologies like screen readers, we helped transform their online presence to better serve their diverse audience. See more: https://lnkd.in/g5ktrd6i

Hello from Miami!

Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started! https://lnkd.in/gPm9sbDt