Dog & Rooster | Web Design. SEM.

Your website might get plenty of traffic, but if visitors aren’t converting, something isn’t clicking. The best lead generation strategies attract potential customers and actively guide them toward the next step. From the moment someone lands on your site, every detail should work toward earning their trust and making it easy to take action. If your website isn’t generating leads, start with these essentials: ?? Strong CTAs that stand out – A vague "Learn More" button won’t cut it. Use clear, compelling language like "Get Your Free Quote" or "Download the Guide Now." ?? Lead magnets that add value – People are more likely to share their email when you offer a discount, free resource, or exclusive content in return. ?? Fast, mobile-friendly design – Slow load times and clunky mobile experiences drive potential leads away before they even engage with your content. ?? Live chat or chatbots – Quick responses help capture leads who might otherwise leave with unanswered questions. Even small changes — like adjusting CTA placement or shortening a lead form — can have a huge impact on conversions. What’s one change you made to your website that improved lead generation? Read the full post (linked in the comments below)

PPC advertising is one of the fastest ways to drive traffic to your eCommerce store, but many brands struggle to turn those clicks into actual sales. A common mistake? Treating PPC as just another expense rather than an investment in high-intent buyers who are actively searching for products like yours. Without the right strategy, it’s easy to burn through ad spend without seeing a return. To get the most out of your campaigns, focus on: ? Targeting the right audience – Avoid broad targeting. Use specific keyword segments, retargeting, and shopping ads to reach people ready to buy. ? Optimizing landing pages – Sending ad traffic to your homepage? That’s a missed opportunity. Dedicated product or category pages convert better because they match search intent. ? Aligning PPC with SEO – A well-optimized site with strong SEO lowers ad costs and improves Quality Scores, making your campaigns more effective over time. ? Analyzing and adjusting – PPC isn’t “set it and forget it.” Regular performance tracking and bid adjustments mean you maximize return on ad spend (ROAS). Smart PPC strategies drive traffic and revenue. How have you optimized your PPC campaigns for better results? Read the full post (linked in the comments below)

A new website isn’t whipped up overnight. Whether you’re launching a small business site or a full-scale eCommerce platform, the timeline depends on goals, complexity, and process. Here’s what you need to know: ?? A simple site can take weeks, but a complex one takes months. Custom design, content, and functionality all add time. ??? Revisions and approvals slow things down. The more back-and-forth, the longer it takes. Having a clear plan speeds things up. ?? Rushing leads to regrets. Cutting corners on planning, design, or testing can mean major fixes later. A solid foundation saves time in the long run. The best way to get an accurate timeline? Work with a team that understands your needs and has a clear process. Get the full breakdown here: https://lnkd.in/gNkHJAie

WordPress powers over 40% of the web, which also makes it a massive target for cyberattacks. If your site isn’t locked down, it’s not a question of if but when you’ll run into security issues. Here are the biggest takeaways from our latest blog: ?? Keep everything updated. Themes, plugins, and core files should always be running the latest versions. Outdated software is the #1 way hackers get in. ?? Limit plugin use. More plugins mean more potential vulnerabilities. Stick to trusted, well-supported options. ?? Use strong authentication. Weak passwords and missing two-factor authentication (2FA) leave the door wide open for brute force attacks. WordPress security isn’t about luck—it’s about consistent maintenance and smart prevention. Want to make sure your site is protected? Check out the full breakdown: https://lnkd.in/gajSx2gw

We’ve all been there—staring at a blank screen, trying to come up with fresh content ideas, and wondering if inspiration is taking a vacation. Everyone hits creative roadblocks. Fortunately, there are some go-to strategies to get the juices flowing again. Here are 4 tried-and-true ways to spark new content ideas: Tap into Your Customer Base What questions are they asking? What problems are they trying to solve? Customer sentiment is a goldmine of inspiration if you just listen. Repurpose What’s Already Working Got a blog post that performed well? Turn it into a video, a series of social posts, or an infographic. Recycling isn’t just for the environment—it’s great for content, too. Dive into Analytics Your data knows what your customers want to hear. Look at top-performing topics and expand on them or tackle a fresh angle. Keep an Eye on Trends Industry shifts and breaking news are great opportunities to create timely content that positions you as a thought leader. These strategies aren’t just about filling your content calendar—they’re about creating pieces the masses want to see. Want the full breakdown of these tips? Check out the article below: https://lnkd.in/gi9yz2vK

Picture this: your product pages are full of amazing items, but they’re practically invisible to your target audience because they’re buried in search results. It’s frustrating, right? That’s where smart SEO strategies step in. ? By optimizing your eCommerce product pages, you’re not just helping search engines find you—you’re making it easier for customers to fall in love with your products. Successful product pages are about more than flashy photos or catchy descriptions (though those help too). They’re about creating pages that work for both humans and algorithms. Here’s what we’ve learned about making them shine: Dial in Your Keywords Think like your customer. What are they searching for? Focus on long-tail keywords that match their intent and lead them right to your page. Write Like You Mean It Cookie-cutter product descriptions don’t cut it. Like your descriptions like you’re a happy customer explaining the product to a friend. Don’t Sleep on Meta Descriptions These little blurbs are your first chance to grab attention in search results. Provide a quick answer and encourage them to read on. Speed it Up If your pages take forever to load, customers (and search engines) will lose interest fast. Add Structure Schema markup might sound technical, but it’s key for helping search engines understand your product details—and maybe even snagging that rich snippet spot. Curious about how these strategies can transform your product pages? Dive deeper into these tips by checking out our blog. Article link below: https://lnkd.in/gFKM3-DK

Choosing the right web design consultant isn’t just about finding someone who can make a website look good. It’s about partnering with someone who understands your vision, your brand, and your goals. It’s remarkably easy for businesses fall into common traps that leave them with clunky designs, poor user experiences, or worse — a website that drives customers away. So, how can you avoid these missteps and find the consultant who will deliver the results you’re after? Let’s break it down: 1. Don’t Undervalue Your Website Investment Like everything else in life, you get what you pay for with web design. Cutting corners here can cost you big. Look for an agency with proven results and a style that fits your vision. A strong website is one of the best business investments you can make. 2. Know the Difference Between Design and Development Web designers craft the look and feel of a site, while developers make sure it functions properly. We recommend working with an agency that does both design and development under one roof - so there are no disconnects. 3. Never Skip a CMS Imagine having to call your web consultant every time you want to change a photo or update a blog. That’s what happens when you don’t insist on a Content Management System (CMS). With tools like WordPress, you can easily manage updates in-house without an expert, saving time and money. 3. Research, Research, Research Would you hire someone to paint your house without seeing examples of their work? The same goes for web consultants. Check their portfolio, reviews, and even their own website. If they don’t meet your standards, it’s best to keep looking. Finding the right web design consultant can make all the difference for your business. Avoiding these common mistakes helps you steer toward a successful partnership and a website that works for you — not against you. Check out the article linked below. https://lnkd.in/gT87BrS9

?? Ever felt like your website visitors are treating your homepage like a revolving door? They step in, take one quick look, and — poof — they’re gone. The dreaded high bounce rate can feel like a mystery, but it’s usually a sign that your site isn’t giving visitors what they’re looking for fast enough. The good news? You can change that with a few smart tweaks: Boost the Page Load Speed A slow-loading page can deter visitors. Use tools like Pingdom to identify and address performance issues. Conduct A/B Testing Experiment with different page variations (call-to-action buttons, content, placement, etc.) to see which version gets more traction. Google Optimize is a great tool to start with here. Use Heatmaps Get a feel for user behavior by tracking where visitors click and scroll. Tools like Hotjar can help you understand these patterns and optimize your layout accordingly. Look at Google Search Console Data Identify keywords that drive traffic to your site and make sure your content aligns with what action you want people to take. Optimize for Mobile Devices With a significant portion of users browsing on mobile, make sure your site is responsive and provides a seamless experience across all devices. Curious to learn more about how to get potential customers to stay on your website? Dive deeper into these strategies and discover additional tips in our latest article. Read the full article linked in the comments below.

???? Happy Halloween! Starting a new website project and choosing the right design and development partner can be spooky. To make it easier, we’ve put together 7 essential steps to help you select a partner who’ll help bring your vision to life (without the scary surprises). In this guide, you'll learn: - What to look for in a portfolio ??? - Questions to ask during consultations ??? - Key red flags to watch out for ?? Check out our article and prepare for a seamless, successful project. https://lnkd.in/g5G4skWF #halloween #websitedesign #websitedevelopment #websitemarketing #webagency

?? Asking for testimonials can feel a bit awkward, right? But here's the truth: Your best clients are usually happy to share their positive experiences! ?? With the right approach, gathering testimonials can be simple—and incredibly powerful. ?? In fact, did you know they can boost your conversion rates by up to 34%? ?? In our latest article, we break down exactly how to ask for testimonials without making it uncomfortable for you or your clients. Ready to unlock the power of social proof? ?? https://lnkd.in/gbWHeVV6 #testimonials #websitemarketing #socialproof