That Dog'll Hunt.
In 2024, Dog Haus delivered results that outperformed the broader restaurant industry by nearly DOUBLE digits.
+5.3% Store Comp Traffic Growth — with even stronger comp sales growth.
vs.
-(3.3%) Restaurant Industry Traffic Decline (source: Black Box Intelligence)
Early in 2024, as industry headwinds began to build, we made the bold decision to reduce our budget for selling new franchise territories by ~90% and redirect all of it back into our existing stores and franchisees, doubling down on the fundamentals.
Our Bold & Perfect initiative focused on the core drivers of operational excellence and marketing innovation:
?? Monthly store visits and heightened training with a relentless focus on guest experience, food quality, store condition, and cleanliness.
?? myHaus: a world-class, custom-built online franchisee portal for operations and marketing support, assets, and training.
?? Revamped supply chain, including new partners and leadership to drive efficiency.
?? Enhanced tech platform with expanded professional support and new implementations, including a mobile application, loyalty platform, kiosks, and QR code ordering.
?? Shifted to a bolder, more focused social and advertising strategy — with the help of the one and only Jake Paul.
In addition to comp traffic and sales growth, we opened a record number of locations, while posting some of our lowest development costs in company history. No better example than our newest store in Wicker Park, Chicago, which opened in December.
To top it off, despite the large budget reduction to franchise territory sales, we posted a record-breaking year for purchased franchise territories, achieving a ~3x increase over 2023! Investing in our fundamentals paid off.
A huge thank you to our franchisees across the country and especially our Franchisee Leadership Council, Board of Directors, corporate team, and industry partners for your partnership, leadership, and camaraderie during my first full year.
Much more to come in 2025!
André Vener, Hagop Giragossian, Quasim Riaz, Jan Risi, James Field Jr, Jake Paul, Nakisa Bidarian, Chris Rigassio, Jesse Koontz, Toni Siprut, Andi Ott, Faizan Khan, Matthew Durbin, Michael Kohlhoof, Christopher J. Ramirez, Erik Hartung, Nyah Toomes, Sharon Butler, Dean Ellers, Eugene Park, Alex E. Ortega, Zach Jennings, Adam Gertler, Keith Gertler, Qristen Allen, Alan Bonaparte, Juan Canche, Josue Antonio, Chris Mahrouk, Adam Geissinger, Rich Wolowski, Gordon Food Service, Kostas (Gus) Vitakis, King's Hawaiian, Noah Glass, Anand Karthik T., Tony Xu, Ray White, Zachary Goldstein, David Adelman, Barry Kurtz, John Giovannone, Cameron Robinson, Philip Gay, Heidi Bertagnolli, Chris Giordano.
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