DNA&STONE

"DEI is central to our business strategy. Not because it’s trendy. Not because it’s politically correct. But because it makes us stronger. We want to be one of the most disruptive, effective creative agencies out there—and diversity of thought, experience and background is what will get us there.” DNA&STONE founder Chris Witherspoon speaking up & showing the proof about diversity. Read article:?https://lnkd.in/gnga9f3E Ad Age DNA Alan Brown Matt McCain Michael Boychuk Google Target Meta McDonald's Walmart Molson Coors Beverage Company Ford Motor Company John Deere Lowe's Companies, Inc. Harley-Davidson Motor Company Brown-Forman Tractor Supply Company Toyota Motor Corporation Accenture Boeing Starbucks The Walt Disney Company Nissan Motor Corporation Stanley Black & Decker, Inc.

We watched the Super Bowl (??). We have opinions on the ads (??). Read & discuss. Thanks, Seattle magazine & Rob Smith.

We finally bowed to the intense public pressure to create a karaoke version of DNA&STONE’s hit launch single. Look for this at an unlicensed karaoke bar near you. View the original video here: https://lnkd.in/gr3yzEjB

A recent survey of ad professionals said less than .1% of all agency employees identify as LGBTQ2S+. That's BS and an industry-wide wake up call to create a workplace where everyone can show up fully. That's why we brought porject violet to life, - the first mentorship program connecting young LGBTQ2S+ talent with industry leaders who have been there, who get it and who can help. Because in an industry built on storytelling, personal authenticity isn't optional. Shoutout to Do the WeRQ for building bridges when others are putting up walls, thanks to Xtra Magazine for the amplification. #AgencyLife #Advertising #LGBTQ #Mentorship https://lnkd.in/gFfvXm_j

DIVERSITY. EQUITY. INCLUSION. Today, on the same day when we celebrate the great Martin Luther King Jr., we also usher in a new President, and the tone around DEI is very, very different. Major companies have bowed to the pressure to “un-woke” themselves and severely curtail or even cut DEI programs altogether. Not DNA. Over the past 4 years, we’ve doubled-down on our actions. And while across the agency, we are 44% diverse (race, ethnicity, sexual orientation) with 50% female representation, we’ve taken our commitment to diversity to a whole new level - building our teams around cognitive diversity. Our diversity is expressed not only in the color of our skin, our gender, who we love, our heritage - but also the experiences we’ve had in life that lead us to where we are today. When we merged DNA with Little Hands of Stone to create DNA&STONE, a DRIVING force of our decision to merge was putting all of our differences to work. Not only in who we are, but in how we think and work. From the Midwest, the Northwest, Singapore, with Ukrainian, Irish, Black roots. Gay, straight. Neurodivergent. Dirt poor with parents who were high school dropouts to upper-middle class, scientist and educator parents, to parents who were divorced or died too early. Our differences - all of them -? make us stronger. So today, DNA&STONE is an LGBTQ+ owned agency. We are a Black-owned agency. We are a straight white guy-owned agency. And I’m sure that in the future, we will be owned by others who bring other, wildly different experiences to the table. That won’t change. And we’re proud. Matt McCain Chris Witherspoon Michael Boychuk DNA&STONE DNA Little Hands of Stone #DifferencesMakeUsStronger #DifferentWins

Your creativity belongs in advertising. We are proud to announce DNA&STONE's BLAC internship program is seeking Black, BIPOC & all other interested talent for our Summer 2025 cohort. During this paid 12-week experience, you'll work alongside industry veterans, build your portfolio, and help shape the future of advertising. Can you tell we're excited? Applications close February 16th – submit yours at blacinternship.org/#apply

We’re DNA&STONE, two radically different agencies that joined forces to make the best damn work out there. O?p?p?o?s?i?t?e?s? ?a?t?t?r?a?c?t?.? Opposites create. What better way to prove it than with a song & music video celebrating love between opposites because different is powerful. Different is us. Ad Age Tim Nudd

On a day with yet another mega-merger announcement, thanks to Brian Bonilla and Ad Age for finding room in the news for two indies getting together to do what’s right for their clients. Chris Witherspoon Michael Boychuk Matt McCain Alan Brown Article here: https://lnkd.in/gn_X7NXK