DKY

It's the first game of the #GophersFootball season today! It's befitting that for the final #Throwback30, we share our campaign for University of Minnesota Football. Minnesota fans are no strangers to having to rally after a losing season. A prime example: the 2010-2011 season. To help get the crowd going, Gopher Sports Marketing enlisted the help of DKY to create a campaign to get fans excited about the 2011-2012 season after a 3-9 record the year prior. Check out the campaign work in the final #Throwback30.

Our #Throwback30 series wouldn't be complete without our origin story. Learn how a group of 9th-grade friends in 1980 led to the creation of DKY. One of our earliest projects, a storybook called "Nathaniel's Journey," was a great example of the power of creativity and collaboration. Learn more about our work with client Hands to the Plow and how DKY came to be.

Horses and chickens and pigs, oh my! In 2000, DKY had the opportunity to partner with the Minnesota Zoo to do some radio advertising for a number of their new exhibits that year. ?????? You can listen to some of those radio spots in our latest #Throwback30, including a special appearance by a local ‘80s rock favorite. ?? : Minnesota Zoo

For this week's #Throwback30, we're going back to 2011 and up north to Churchill, Manitoba. This tiny village on the shores of Hudson Bay may be small, but it's a powerhouse for eco-tourism, as it's the polar bear capital of the world with access to mesmerizing Northern Lights views. As one would expect, Churchill has some stiff hospitality competition. Because of that, Lazy Bear Lodge needed a standout presence. Enter DKY. We partnered with Lazy Bear Lodge to elevate its marketing strategy: crafting a new brand identity, revamping the website, creating engaging marketing materials and more. For the full story (and some fun polar bear trivia), check out the latest Throwback 30. #DKY #Throwback30

??? We’re not above using a #TacoTuesday tie-in to promote our latest #Throwback30. To help with a 2010 brand comeback and promote their absolutely crave-able Chilitos, Zantigo partnered with DKY to spice up their marketing and advertising efforts. Read all about it and revel in some TV spots (that may or may not have inspired the YouTube pre-roll ad format). https://lnkd.in/gEBKg4Tz

DKY was enlisted by Zantigo, a Twin Cities-based restaurant, to reintroduce fans to the brand (after a stint as a “Bell" eatery) and fuel the flavor frenzy that is the Chilito. From in-store promotions to digital campaigns, DKY's decade-long partnership with Zantigo was a testament to bold ideas, creativity, and hustle. Read all about it in the latest #Throwback30.

Holey moley! If you love golf, postcards, personalization, and moles that use Flash and Comic Sans, we have just the story for you. In 2005, DKY wanted to help our client Toro promote its innovative HydroJect technology to golf course superintendents—but this campaign couldn't be just, well, par for the course. Read all about it in the latest #Throwback30 blog. https://dkyinc.co/3SobdM1

This week’s #Throwback30 brings a little Christmas 2002 in July 2024. See how our creative take on a classic holiday poem helped B2B client RR Donnelley promote their shipping solutions through a fun print and direct mail campaign. https://dkyinc.co/3ScOzGc #DKY #Throwback30 #Logistics #Shipping #ChristmasInJuly

This week's #Throwback30 features a one-of-a-kind “penny press kit" promoting a deal between Cheerios-maker General Mills and the United States Mint that put collectible coins in 10,000,000 cereal boxes. #Y2K https://dkyinc.co/3zFFlvS

Here comes a special July 4th edition of DKY’s #Throwback30 ???? ????. Hope you enjoy this little tale featuring hot grills, tasty food & a dash of American entrepreneurial spirit. Happy 4th & happy reading: https://dkyinc.co/4eR2bjU #FourthOfJuly #July4th #HappyFourth #BackyardBistros