DKC

Today, #DKCSports was named as one of the Best Places to Work in Sports by Sports Business Journal as part of its second annual class! The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies.

From a Strega Nona September to Boo Baskets and everything pumpkin spice, fall social trends are back and bigger than ever ?? See what’s shaping the conversation this October in our Gen Z Trend Report, brought to you by DKC and H4! #SocialMediaTrends #GenZ #DKC #Agency #PR #Falltrends #Autumn #TikTokTrends #SocialTrends #DigitalMarketing #GenZMarketing #OctoberTrends #ContentCreation #SocialStrategy #MarketingTips #ViralTrends #SocialInsights

Today #dkcclient Airbnb announced its all-new Co-Host Network, helping hosts to easily find the best local co-hosts to help manage their property and expand Airbnb’s global supply. As part of their?2024 Winter Product Release, Airbnb also rolled out 50+ upgrades for guests that transform the Airbnb app into a more personalized trip experience, from search to checkout. Brian Chesky shared more on today’s news on CNBC:?https://lnkd.in/eue9hPF3 https://lnkd.in/e2ZsKHEV

DKC President Matthew Traub spoke alongside Gamefam Founder and CEO Joe Ferencz, Starface Cofounder Brian Bordainick and Pinkie Cofounder Fiona Simmonds, in a conversation on marketing to Gen Alpha - The Gateway Generation - with Mansueto Ventures/Fast Company's Rebecca Barker. If you missed out on the panel, check out this great recap from Inc.’s Sydney Sladovnik: 3 Things Brands Should Consider When Marketing to Gen Alpha https://lnkd.in/g25QQdyB Speaking to a packed house at Convene, Matt and his fellow panelists demystified marketing and business strategies that work with the growing demo of tweens. The panel took place after the launch of DKC’s pivotal Gen Alpha report that put the industry on notice and is changing the way brands engage with this new demo of superconsumers. Some key takeaways from the report include: - Gen Alpha already has surprising spending power: The typical Gen Alpha child is spending $45 of their own money each week - a whopping $2,340 per year, which adds up to a total of $50 billion - Gen Alpha is already earning cash: 90% of Gen Alpha kids are already "earning" their own money in at least one way, with over 1 in 3 earning money through online selling or reselling. - Gen Alpha is calling the shots: 76% of Gen Alpha parents say their children are better at making consumer decisions than they were at the same age and 69% say they already understand the concept of corporate values - Gen Alpha are thoughtful consumers: 66% of parents say their Gen Alpha kids push them to give charitable donations while 68% hear Gen Alpha expressing frequent or occasional preference about diversity/equity/inclusion, 63% about sustainability Interested in checking out the insights for yourself? Download the full report on “The Gateway Generation" at https://lnkd.in/gvhXb9Nc

Did you hear the news? ?? thank you WWD! https://lnkd.in/gYezypxv

We're excited for the future with Acceleration Community of Companies (ACC)! ?? Thank you Axios https://lnkd.in/et78SHkW

Hot off the presses! ?? DKC is excited to announce that we are now a part of the Acceleration Community of Companies (ACC), ?a dynamic, collaborative, and cross-functional marketing network. Founded in 1991, DKC has grown into an industry powerhouse, working with global brands across technology, entertainment, media, lifestyle, sports, healthcare and many more.? Joining the ACC community is another step in the evolution of our business, at a time when the influence, delivery and impact of strategic communications has changed significantly but has never been more important. ACC shares DKC’s values and brings significant resources and expertise that are essential to delivering on the 360 communications model necessary to serving our clients of today and the business of tomorrow, as well as attracting best-in-class talent.? By joining the ACC community, DKC will be able to increase the value we offer clients, providing access to a broader range of marketing and communications capabilities from ACC’s other best-in-class agencies. We’re excited to partner with ACC founder Michael Nyman and the senior management team at ACC, as well as sibling agencies MKG - Experiential Marketing a creative agency specializing in brand experiences; design, fabrication, and 3-D printing shop PINK SPARROW; Stripe Theory, a data marketing analytics and reputation management agency; Trailblaze Marketing, a marketing communications firm that specializes in putting emerging brands in regulated industries on the map; and Pixly - Influencer Marketing, a performance-minded influencer marketing agency. We look forward to this next, bold chapter in our history as we work together to build an impactful modern business that is ideally positioned in this dynamic environment, setting a new standard for creative marketing communications.?? https://lnkd.in/gKYjyNM6

Did you know…there are roughly 100 LinkedIn Certified Marketing Experts in the world. Only 12 of these are located in North America…and two of them (Nathan Adams & Kelsey Fish) oversee our paid digital / media buying for DKC Analytics! LinkedIn Ads is a core component of DKC’s marketing toolset for B2B campaigns and those trying to specifically reach high value sets of professionals. We’re proud to leverage our team’s deep understanding of the LinkedIn platform to maximize the effectiveness of all of our clients’ campaigns. #LinkedInCertifiedMarketingExpert #LinkedInAds #LinkedInExpert #LinkedInMarketing #B2B #B2BMarketing

@DKC client @Thumbtack has deemed 2024 the #YearOfTheBackyard, and examines what investments homeowners are making to enhance their outdoor space in their curb appeal survey. The home care app breaks down the #1 thing people are designing their yards around this year (hint: it’s not their children!) and some big faux pas. Check out more on the summer trend via @Domino! #Thumbtack #CurbAppeal #SummerHomeCare

Team DKC was thrilled to join #DKCClient God's Love We Deliver today at Ellen's Stardust Diner to kick off their Pride partnership! For the month of June, guests at the iconic diner can order Ellen’s rainbow cake and rainbow milkshake, with 20% of the proceeds going to God’s Love We Deliver ????? The beloved nonprofit is the only provider of medically tailored meals in NYC!