Companies come and go but every once in awhile there are brands that can truly disrupt categories, causing us to rethink the way we live, work and play. David Placek of Lexicon Branding writes about the mindset needed to create these future-facing brands in Fast Company. https://lnkd.in/e5uBAyH5
DK Strategic Communications
公共关系和沟通服务
Chappaqua，NY 12 位关注者
Building brands through thought leadership and media relations
关于我们
DK Strategic Communications specializes in strategic media and influencer relations, messaging and thought leadership positioning for corporate and business-to-business brands. We help companies articulate and communicate their stories and messages to key audiences– generating the big headline and stories in the media that drive business goals.
- 网站
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https://www.dk-pr.com
DK Strategic Communications的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 1 人
- 总部
- Chappaqua，NY
- 类型
- 自有
- 创立
- 2014
地点
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主要
获取路线
US，NY，Chappaqua
动态
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Thanks to Walter Thompson for having David Placek and Dmitri Seredenko on Fund, Build, Scale to talk all things branding, naming and AI. David discusses how a name should be the vessel for the brand story. As for AI, he recommends to “Don't overpromise, don't overhype” as it comes to the name. Check it out below https://lnkd.in/eUaG_dtP
Transforming Practical Wisdom into Iconic Brands with David Placek | Fund/Build/Scale
fundbuildscale.podbean.com
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DK Strategic Communications is proud to once again sponsor the 11th annual Chappaqua Children’s Book Festival. For any parents in Westchester, NYC, Fairfield, Rockland, Bergen County and beyond, this is an amazing free, one-day event on Saturday, September 28 in Chappaqua. Kids of all ages can meet more than 160 authors and illustrators of books for pre-schoolers up to young adults. Fan favorites include the author of Pinkalicious, My Weird School, If You Give a Mouse a Cookie and hundreds more. Contact me for details. Hope you can make it! www.ccbfestival.org
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DK Strategic Communications转发了
It’s been great getting to know Brett Banker and Eric Segal and their unique approach to solving brand challenges through X&O. Thanks to Megan Poinski at Forbes for sharing their story on how they are shaking up the creative and advertising industries. https://lnkd.in/eBazEw-p
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DK Strategic Communications转发了
This summer marks ten years of my little company DK Strategic Communications. Back in 2014, I was looking for a way to stay engaged in PR and media while also having the flexibility to be home and present for my young kids. Over the last ten years, I’ve had the privilege of helping brands of all sizes, from Fortune 50 companies to early startups, tell their business story to the world. I’ve been able to work with brands, leagues and media across the US, UK, Israel and Canada, and with a cross section of exciting industries. Thank you to all my clients, past and present, who have trusted me with their brand and to all my partners and colleagues that continue to support, be a sounding board and refer business to me. It is much appreciated. Looking forward to another ten years!
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It's no secret that having a sonic identity is a must-have in a shifting media landscape. But "knowing your company needs sonic branding and learning how to create an effective sonic identity are very different things," says Lucas Murray of Made Music Studio In ADWEEK, he shares the top 4 challenges brands face when creating and launching a sonic identity. From the woes of commitment to the temptation to follow trends instead of your brand, get ahead of these obstacles and you'll be on the path to sonic success. https://lnkd.in/e535Udux
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Thank you to Bruce Horovitz for capturing David Placek’s fascinating career journey in naming some of the world most iconic brands. From Pentium to Impossible Food, David and his team use a combination of linguistics and creativity to develop names that are unique, lasting and memorable. Read all about this and how David starts every day in Investor's Business Daily https://lnkd.in/eXVXieVa
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After 40 years in the naming business, David Placek and his team have identified a few rules and guidelines to help brands when selecting their new name. He shares these with Creative Bloq In the below article. The main takeaway: Pick names with ‘space-creating’ properties Be unforgettable Develop some attitude Find new ways to use words and sounds https://lnkd.in/eK67YxqW