CMO Ocean Outdoor Nordics I ??Out Of Home advertising & marketing I Integrated Out Of Home originator
Caught this campaign on my lunch stroll the other day. An app aimed at bringing people together in physical locations, promoting themselves where people live their lives. This is inception level clever #DOOH by ?????? Djungo ??????. But I feel there’s more to this. People today are globally connected, yet emotionally distant. In a world with hyperconnected digital natives, people still feel lonely and overwhelmed. A quick look at the Youth Barometer (Ungdomsbarometern) study provides further depth to this story. This is the largest youth study in Sweden within the 15 - 24 year old age group and it aims at mapping behavioral patterns and attitudes. The 2024 release is comprised of 15 000+ interviews. Every other of the young states weekly stress over spending too much time infront of their devices and interest driven identity is more common than traditional sub cultures. I spoke to the Djungo founder and he said their mission is combining the essence of meaningful offline interactions with the opportunities presented by the digital realm. Likes may be fleeting, but the power of authentic human connections holds the key to fulfillment. They aim to empower the next generation to actively engage with the world and discover more about themselves. ? A great story for Out Of Home and smart use of the channel by Djungo. ? #OOH #advertising #campaign #theartofoutdoor