Educating organizations to make progress with accessibility and disability inclusion. TEDx, keynote, and international speaker. Inclusive marketing. #Captioned pusher. Author. LinkedIn Top Voice. Follow #MerylMots.
?? Adding captions to your videos is only half the equation for accessible captions. The other half is quality. Quality captions matter. The best captions are boring. "Captions are for information, not entertainment." — Jeff Frick First. The best captions are the user's preference. When that's not possible, then use captioning best practices. Second, 100% of caption users will never agree on best practices. Hence, these work for the widest audience possible. Here's a checklist to ensure your captions are most likely accessible. You can use this to help you find a qualified captioning vendor. They don't always know the best practices. I originally created these 10 guidelines based on my experience and knowledge of accessibility. Then, I tweaked them after interviewing users, finding Described and Captioned Media Program Captioning Key, referring to laws and guidelines, and conducting surveys. It can be a lot to read and follow guidelines. I developed the Caption 10 Guidelines to make it easy to check the quality of captions. If you do these things, your captions will most likely be accessible. 1. Captions are readable: Off-black background, off-white text, plain sans-serif font, and Goldilocks font size (neither too big nor too small). If you use closed captions, you're golden! 2. Captions are accurate including spelling and punctuation. Avoid bleeping bad words unless the sound is actually [bleep]. 3. Captions are in sync with the audio. 4. Captions are the right length. Use one to two lines. The number of characters per line depends on several factors: font style, font size, screen size, etc. Captioning Key recommends 32 characters each. Netflix does up to 42 characters. I aim for around 36 characters. Breaking points matter too. Captioning Key has an excellent guide on this. For the love of all things ... don't do one or two words at a time so fast. 5. Position captions on the bottom unless No. 7 applies. Then you can move them to the top temporarily to show text on the bottom. 6. Caption *relevant* sounds including mood of music and song lyrics. [Doorbell chimes], [Phone rings], and [Dogs barking]. 7. Captions don't hide credits or on-screen text. Viewers want to see both. 8. Caption voice changes. If a voice changes, it changes for a reason. This could be accents, making a voice higher or lower, becoming hoarse, or imitating something or someone else. 9. Identify the speaker. If it's not obvious who is speaking, put the name in brackets [Meryl] or use dashes like this: - Speaker 1 - Speaker 2 10. Use pop-in motion rather than moving captions that roll up like in live events. Please add captions to your video production process. Just like editing is part of the writing process, captioning is part of the video creation process. ?? Tap the profile bell for the next post ?? For captioning, social media, and web content training, contact me. ?? Follow #MerylMots #Video #Captioned #Accessibility