Distractive

Polkadot Winter Marketing Recap and the Road Ahead Get ready, 2025 is going to be HUGE with global activations, a whole new onboarding experience, and more! See details + the most recent happenings around Polkadot marketing ↓ https://lnkd.in/e_NjSuHD

It's already November? Time flies when you're busy building on Polkadot. Last month, Distractive delivered on: ? New site content for VCs ? Case studies + 1st guest blog post ? Expanded PR outreach ? Campaigns ... the list goes on! See more: https://lnkd.in/eWhHNG7J

DOT doesn't stop. Neither does Distractive! The team's been busy hitting milestones + helping grow the Polkadot eco in Q3. Some highlights: ??Polkadot site launch ??New content series ??84M+ impressions across channels ?? Complete Q3 update ?? https://lnkd.in/ei2DDe2W ?? Read Distractive’s Q3 Achievements and Milestones update for a comprehensive look back at what we accomplished and special insight into what to expect in Q4 and beyond. ? Questions? Feedback? Hit us up on TG in the Polkadot Marketing chat (see blog for details)

?? Take a peak behind the scenes of building the new Polkadot website! Rome wasn't built in a day and neither was Polkadot.com, a site for one of the largest projects in Web3. ?? Learn about the work that went into it in this blog ?? https://lnkd.in/emNkR3YV

Introducing the new Polkadot website! ?? After months of focus and hard work, Distractive is pleased to finally introduce the next 'home base' for the Polkadot Community ?? Apart from that new car smell, Polkadot.com has been reinvented with simplified, approachable messaging, new branding + design, and a smoother UX. And it doesn't stop there. The wheels are already in motion for many planned improvements over the next few months. ?? Shoutout to the community! A huge thank you to the entire Polkadot ecosystem for the collaborative effort and for helping drive this over the finish line. ?? Feedback? Suggestions? Fill out this form with your thoughts! https://lnkd.in/e678_jpj

Catch up with Distractive leaders Katie Butler & Nate H. on the first-ever session of The Decentralized Mic ???? Hear about the exciting stuff Distractive has done and what's in the works for Polkadot marketing in 2024! See more ?? https://lnkd.in/eavk8AGu

It's official! The Polkadot Ecosystem Resource Center is ?? live with new features and resources for meeting your marketing goals! Are you promoting an ecosystem project or?aiming to market Polkadot itself? Then the resource center is for you ?? https://lnkd.in/eKzkzjQb Packed with essential branding assets, co-marketing resources, event planning guides, and so much more, this repository is designed to continuously evolve to meet the needs of every contributor across the eco. Learn more about what's available today and what to look forward to in the future. ?? Have a suggestion? Get in touch via the Distractive site.

New messaging. New challenges. No problem. Five months in, Distractive continues to work towards its mission to create a unique story and message that resonates and showcases how Polkadot stands out among the rest. With Polkadot 2.0 in mind, we began work on crafting a new message for Polkadot’s next chapter and creating a resource for other marketing contributors to adopt, share, and remix. Divide and conquer → we strategically split this process into 4 stages, through which we were able to develop and deliver a whole new concept: ?? Research ?? Onsite Testing ?? Feedback & Townhalls ??? Implement After extensive work, community feedback, and internal brainstorming sessions (and lots of coffee) we arrived at a concept and three main pillars on which it is built: ? Polkadot is the powerful, secure core of Web3 ? More than just messaging. Together we’re enabling teams to unify their advertising and promotions around a consistent message and elevate the Polkadot brand as a cohesive, unified entity, rather than a collection of disparate marketing efforts. ?? Read the blog to learn more about the new concept, including tailored messaging for different audiences, and the production process. https://lnkd.in/efDFxssT

It's been a month since starting work on Polkadot marketing & Distractive hit the ground running! That includes developing fresh messaging + a new website, staffing up, bringing Polkadot to ETHDenver, & more!? Last week, Distractive helped to organize Polkadot at ETHDenver where 30 ecosystem teams came together at the booth, spoke at a Mini-Summit, & collaborated to drive thousands of ETHDenver closing party attendees! Fast-forward to now ? Distractive is focused on building messaging, in collaboration with other contributors, that strikes a balance of technical differentiators and benefits in a way that everyone can understand. New campaigns are also in the works! The first of which is a series, called "Chain Reactions", leveraging ongoing narratives in crypto to explore what Polkadot and its ecosystem have to offer via videos, threads, & infographics over a structured period per theme. ?? From 6 to 16, the team has also nearly tripled in size as we continue to welcome new pros into the fold. And we're still hiring! ?? For more details, updates, or a look ahead at what to expect from Distractive, read our latest blog: https://lnkd.in/ePZ8cvUj