Heading to Shoptalk? So is #DISQONation! See you March 25 – 27, 2025, in Las Vegas at Mandalay Bay ?? With 10,000+ retail, consumer brand, and tech leaders in the room, Shoptalk is where the most innovative minds in retail come together—and DISQO’s CRO Neil Graham will be there to connect and share insights on how retailers can unlock smarter media strategies with unified, cross-platform ad measurement. ??? Learn more and register here: https://hubs.li/Q03c-YSK0 #Shoptalk2025 #AdMeasurement #AdEffectiveness #RetailInnovation #DISQO
DISQO
软件开发
Glendale，California 30,811 位关注者
Ad effectiveness measurement insights so you can make better advertising decisions and grow your brand.
关于我们
DISQO is the leading ad effectiveness measurement platform, empowering brands, agencies, and media companies to drive growth with trusted, brand-and-performance, cross-media insights. Powered by the industry’s largest opt-in consumer data platform, DISQO delivers identity-based measurement and audience solutions backed by millions of engaged, consumers. By capturing real journeys and sentiments, we help connect people with the brands and media they value while proving media impact across all channels through DISQO’s expert insight and AI-driven intelligence. Recognized by Deloitte’s Fast 500, Ad Age’s Best Places to Work, and awarded for excellence in ad measurement by Digiday and Cynopsis Media, DISQO is shaping the future of advertising. Follow @DISQO on LinkedIn.
- 网站
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https://www.disqo.com
DISQO的外部链接
- 所属行业
- 软件开发
- 规模
- 201-500 人
- 总部
- Glendale，California
- 类型
- 私人持股
- 创立
- 2015
- 领域
- sample delivery、market research、data analytics、brand lift、ad measurement、audience insights、consumer data、consumer insights、purchase journey、outcomes lift、digital behaviors和advertising effectiveness
产品
![点击此处查看DISQO Brand Lift & Outcomes Lift]()
DISQO Brand Lift & Outcomes Lift
品牌管理软件
DISQO’s identity-based Brand Lift and Outcomes Lift products offer complete cross-platform and full-funnel ad effectiveness measurement. Fueled by the industry’s largest opted-in audience of more than 2.3 million consumers, DISQO uniquely measures campaigns across all media: digital, social, OTT/CTV, linear and addressable TV, audio, print, and out-of-home. Only DISQO empowers you to connect brand lift metrics to consumers’ online behavioral changes. ?? Brand Lift Measure ad impact on awareness, favorability, intent and other brand KPIs. Deepen understanding of how your brand is performing with granular target audiences. ??? Outcomes Lift Measure ad influence on digital behaviors like search, site visits, and e-commerce – for your brand, your category, and even competitors! Prove the value of your investments and optimize campaigns based on true incremental lift without relying on cookies!
地点
DISQO员工
动态
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Heading to AUDIENCExSCIENCE? So are we! See you next week, March 25th-26th, in New York City ?? ARF’s annual event brings together the sharpest minds in audience measurement, and #DISQO’s Stephen Jepson will be there to connect, share insights, and discuss what’s next for cross-platform ad measurement and media effectiveness. Learn more and register here: https://hubs.li/Q03cXVnL0 #AUDIENCExSCIENCE #AdMeasurement #MediaEffectiveness #DISQO
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We’re growing the team! ?? DISQO is on a mission to build the world’s most trusted ad measurement platform—and we’re looking for an Insights Manager to help lead the way! If you’re passionate about digital media, advertising, and insights innovation with a strong background in consumer research and marketing analytics–this is your chance to make an impact. ?? Hybrid role in Glendale, CA, or NYC Check out the role and apply today! https://hubs.li/Q03cCQcN0 #InsightsManager #AdMeasurement #MarketingAnalytics #CX
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?? Today is the day ?? Join us at 1 PM EST to explore findings from AdExchanger and DISQO’s newest industry study, which surveyed brands and agencies about the state of programmatic measurement today, the challenges they face, and the solutions they are prioritizing. ?? Lock in your spot now: https://hubs.li/Q03cCQcw0 ?? Download the report for key insights: https://hubs.li/Q03cCR5J0 #ProgrammaticMeasurement #AdEffectiveness #MarketingROI #FutureOfMeasurement
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?? DISQO’s newest 2025 Social Media Advertising Effectiveness Benchmarks report is here ?? Social media isn’t just about engagement—it’s a powerhouse for influencing real consumer actions. This report, built from 1,650+ campaigns across four core business categories, explores 17 key lift metrics spanning brand awareness, favorability, and conversion outcomes to help marketers measure and maximize their impact. ?? See how social stacks up against other channels and how category and brand maturity influence campaign effectiveness. ?? Discover where social media drives purchase intent, site visitation, and search engagement beyond the scroll. ?? Get the insights you need to optimize ad investments and drive real business outcomes in 2025. ?? Download the report today ? https://hubs.li/Q03cCRKY0 #BrandLift #OutcomesLift #AdEffectiveness #SocialMediaBenchmarks
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What's driving ad performance in your category? ?? In case you missed it, DISQO's 2025 Advertising Effectiveness Benchmarks reveal how over 1,650 campaigns performed across industries and major categories, including consumables, goods, services, and vehicles. Benchmark your performance against competitors and uncover the trends, challenges, and opportunities shaping the landscape to supercharge your strategy. ?? Download the report here: https://hubs.li/Q03cCx-y0 Tomorrow, we take it a step further—unveiling DISQO’s latest 2025 Social Media Ad Effectiveness Benchmarks, outlining norms for brand and outcomes lift on social media. Stay tuned! #AdEffectiveness #AdMeasurement #ConsumerInsights #IndustryBenchmarks
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Are your podcast ads working as hard as they could? ?? Podcasting offers loyal listeners and a unique sense of authenticity. But to truly move the needle, it’s essential to go beyond standalone placements. DISQO's newest guide explores: ?? How to align podcast ads with your brand goals ?? The power of combining podcast ads with other media channels ?? Actionable tips for measuring podcast ad effectiveness and ROI Don’t settle for assumptions. Get insights that prove impact and transform your approach. Explore the guide here: https://hubs.li/Q03bXx4N0 #PodcastAdvertising #CrossPlatform #MarketingInsights
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?? The State of Programmatic Measurement Report is here ?? As third-party cookies disappear and privacy rules tighten, measuring real programmatic impact is tougher than ever. AdExchanger and DISQO break down how top brands are closing data gaps and proving ROI—without relying on outdated tracking. ?? Explore how advertisers are solving cross-platform fragmentation for clearer insights. ?? See what’s next for AI, first-party data, and identity solutions in programmatic measurement. ?? Learn how to future-proof your strategy and make every media dollar count. ?? Get the full report and stay ahead ? https://hubs.li/Q03cc6hw0 Sign up for the upcoming State of Programmatic webinar here ? https://hubs.li/Q03cc7dv0 #ProgrammaticMeasurement #AdEffectiveness #MarketingROI #FutureOfMeasurement
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??? Going to Podcast Evolutions? Don't miss this expert roundtable! ?? Tuesday, April 1 | 1:45 PM | Foyer ?? What Brands Look for in a Podcast Partner Join Laura Jark, VP of Customer Success at DISQO, and Keith Mounsey, VP of Ad Measurement at iHeartMedia for industry insights on ad measurement brand partnership best practices. Explore how to attract advertisers, measure success, and maximize your podcasting ROI. Register here: https://hubs.li/Q03bRFz10 #PodcastAdvertising #AdMeasurement #PodcastEvolutions
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?? Ad measurement is shifting—are you keeping pace? Signal loss, evolving consumer behaviors, and changing attribution models are redefining how advertisers measure success. How do you ensure accuracy, transparency, and impact in your programmatic campaigns? Join AdExchanger's The State of Programmatic Measurement webinar, in partnership with DISQO, to hear industry leaders Sean Adams and Anthony Vargas share cutting-edge insights on the future of measurement. ?? Key Takeaways: ? Actionable strategies to overcome fragmented data challenges ? Expert analysis on emerging attribution trends ? A forward look at the future of programmatic measurement ?? Stay ahead of the curve—reserve your spot today! ??https://hubs.li/Q03bXnwD0 #ProgrammaticMeasurement #AdExchanger #DISQO
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