DISQO

76% of shoppers agree: Holiday ad campaigns should already be live. ? Timing is everything, and now is the prime window for connecting with consumers. But, it isn’t just about launching early—it’s about optimizing your approach. ?? Test and learn from your holiday campaigns ?? Align campaign timing with shopper behavior ?? Leverage data for in-flight optimization Ready to capture your share of holiday dollars? Learn how to turn insights into outcomes this season with DISQO's Holiday Advertising Report. ?? Download now: https://hubs.li/Q02Z3SVw0 #HolidayAdTrends #AdEffectiveness

?? Master the Art of Omnichannel Marketing. Today’s consumers expect seamless ad experiences across every platform. To meet these expectations and maximize ROI, brands must evolve from multichannel to omnichannel strategies. In our latest blog, we uncover: ?? What makes omnichannel marketing a game-changer ?? Real-world insights, like how Havas Media Network optimized campaigns for #JoshCellars ?? How DISQO empowers marketers with comprehensive cross-media measurement Read more here: https://hubs.li/Q02YTWvf0 #OmnichannelMarketing #AdMeasurement #AdEffectiveness

Missed the #DISQO and Ad Age Holiday Advertising Trends webinar? Don't worry—there's still time to access the insights shared by industry leaders from Spark Foundry, Vevo, and DISQO. Discover the trends shaping the 2024 season, from early holiday shopping to omnichannel strategies. ?? Watch now! https://hubs.li/Q02YJfhc0 #HolidayTrends #AdMeasurement

As marketers, we spend a lot of time thinking about how to reach and engage with consumers, but one of the most impactful channels we have access to is our own brands. ??In fact, 60% of consumers rate their experience with a brand's products or services as the most important factor. With Gen X 12 percentage points and Boomers 23 percentage points more likely to value experiences than Gen Z, the power of brand experience to build life-long customers is clear. Discover insights to grow your brand in DISQO’s 2025 Consumer Trends report. Download now! https://hubs.li/Q02Yt6q60 #BrandLoyalty #ConsumerTrends??

?? Today, we're thinking back to Pride Month and contemplating how brands must redefine their role in supporting the LGBTQ+ community. With a $3.9 trillion annual global spending power, the opportunity is vast. Our LGBTQ+ Advertising report reveals insights and strategies for approaching marketing with transparency, authenticity, and inclusivity. Some key takeaways: ??It's crucial for brands to not only participate during Pride Month but also to create an ongoing dialogue that fosters inclusion and acceptance year-round. ??By understanding consumer expectations and enhancing brand experience, companies can make a meaningful impact. Download it now! https://hubs.li/Q02Y7JGV0 #Pride #LGBTQCommunity #LGBTQAdvertising #ThrowbackThursday

?? Last chance to register for tomorrow's webinar on ad measurement trends. Join EMARKETER senior analyst Evelyn Mitchell-Wolf and #DISQO's Stephen Jepson as they discuss the latest in ad measurement and how to overcome signal loss in 2025. Future-proof your strategy with insights shared during the webinar. Register now to secure your spot! ?? https://hubs.li/Q02Y6Km40 #AdMeasurement #webinar #performance

?? What's in just 49 days? 2025! Are you ready? Our just-released ?? Consumer Trends 2025 report ?? has the insights you need, from what consumers are worried about to spending plans to changes in the purchase journey. Use the link below to download today and then register to join #DISQO and ADWEEK on Nov 13 at 1pm EST. We'll hear from David Iudica from My Code, Jenna Irwin from Ovative Group, and Sean Adams from DISQO about how they're approaching advertising in the new year and the opportunities and challenges it presents. ?? Register for the webinar: https://hubs.li/Q02XTPQD0 ?? Download the report: https://hubs.li/Q02XTPVC0 #2025Trends #Webinar #NewReport

? Don’t forget! Wednesday, November 13 at 1pm ET is your chance to unlock consumer insights for 2025! Join DISQO and ADWEEK's webinar to gain insights from our upcoming 2025 Consumer Trends Report. ?? Then hear from David Iudica from My Code, Jenna Irwin from Ovative Group, and Sean Adams from #DISQO about how they’re preparing to keep pace with consumers in 2025. They’ll share key strategies they’re employing to build authentic consumer connections and how identity-based measurement is helping them better understand ad effectiveness across platforms and through the full funnel. ?? ?? Register today! https://hubs.li/Q02XzStT0 #2025Trends #Webinar

?? Join EMARKETER's Evelyn Mitchell-Wolf and #DISQO's Stephen Jepson on Thursday, November 14, for a discussion about ad measurement trends and learn how a holistic measurement framework is critical to succeeding in today's complicated ad environment.

#DISQO's Megan Pugh, M.A. talked with Omnicom Media Group's David Azulay and Polpeo's Tamara Littleton during Fast Company's recent #InnovationFestival in New York about key success factors to ensure LGBTQ++ authenticity in marketing: 1. Build representation into your core and hire queer creators and marketers. 2. Look at your entire media plan, from creative to placement to find opportunities for inclusivity. 3. Embrace inclusive workplace policies. ??Learn more about the power of LGBTQ++ consumers and brand experience in DISQO's report. ????? https://hubs.li/Q02WXPx_0