DISQO

????♀? Who’s heading to #AdvertisingWeekNYC? We’ll see you at the Brand Innovators Marketing Leadership Summit, ready to learn from the industry’s best marketing minds. Connect with us here ?? or find us in person at the event! Our team, Neil Graham, Sean Adams, Karen Joyce Miller, Laura Jark, Sacha Breitman, and Justin Bristow, would love to chat about how we can help you build a better brand and drive performance through smarter measurement. ?? #BrandInnovators #MarketingLeadership #DataDriven #BrandGrowth

??? ICYMI - DISQO’s next webinar with Ad Age covers what advertisers need to know this holiday season to maximize their ad campaigns and drive shoppers to action. We’ll be joined by Caitlyn (Wilber) Gordon, VP of Analytics at Spark Foundry, Melissa Sofo, VP of US Sales at Vevo and Stephen Jepson, President of Media Effectiveness at #DISQO. Plus, Stacy Perrus from DISQO, will share new insights from our just released 2024 Holiday Advertising report. ??Join us Thursday, October 10 at 1pm EDT and learn: ?? When to adapt your marketing strategies for the earlier holiday rush ?? What drives consumer engagement, and who’s paying attention ?? How publishers are innovating to keep viewers engaged this season Register now! https://hubs.li/Q02R-4jC0 #HolidayShopping #AdTrends #Webinar

?? Heading to Advertising Week? Don't miss #DISQO's CEO Armen Adjemian, and Havas Media Network's Chief Activation Officer, Mike Bregman at Brand Innovators' #AdvertisingWeek event on Wednesday, October 9 at 10:30 am EDT! They’ll dive into brand vs. performance and why these objectives are more friends than foes. Hear how Havas is driving efficiencies across the funnel, keeping up with the rapid pace of change, and what it takes for a brand to truly stand out and beat the competition. ???? See more at https://hubs.li/Q02RxvF00 #MarketingLeadership #PerformanceMarketing #BrandBuilding

?? Let's celebrate Naira Simonyan, our Team Member of the Month! ?? Naira is a software architect who designs cutting-edge, scalable, and future-proof solutions. She embraces an iterative approach, focusing on the user to deliver lasting value. Curious to learn more about Naira and her work at DISQO? Read more: https://hubs.li/Q02R8zLy0 #TeamMemberOfTheMonth #TeamRecognition

?? DISQO’s newest report is here! ??? Our 2024 Holiday Shopping Report reveals key trends every brand should know as we head into the year's busiest retail season. Consumer behaviors are shifting, and it’s critical to adjust your strategies accordingly. Here’s what we’ve found: ??Omnichannel strategies are a must: 45% of consumers plan to shop both in-store and online equally this year and their ad platform preferences vary, highlighting the need for brands to provide seamless experiences across platforms. ?? Retail media and interactive ads are on the rise: 87% of shoppers have made purchases after seeing ads on retail platforms, and 41% are likely to engage with interactive ads offering exclusive deals. ??Social media drives holiday purchases: 76% of consumers have purchased products after seeing holiday ads on social platforms like Facebook, YouTube, and Instagram. ?? Cost and convenience matter most: 61% of shoppers rank “free shipping” as the top offer, and 51% are motivated by budget-friendly messaging. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ?? Download the full report now and get ahead of the holiday rush. ?? And then sign up for our webinar with Ad Age to hear how agencies and publishers are innovating this holiday season (see links in comments) #HolidayShopping #AdvertisingStrategy

?? We’re thrilled to congratulate #DISQO’s Laura Jark, VP of Enterprise Customer Success for being named a Cynopsis Top Women in Media MVP! ?? Laura plays a pivotal role in evolving our Brand Lift and Outcomes Lift ad measurement products, empowering clients to grow their businesses. Focusing on the customer’s voice, she partners with industry giants like Warner Bros. Discovery, Havas Media Network, and iHeartMedia to deliver actionable ad effectiveness insights. But Laura’s not just about delivering results—she consistently pushes innovation and scalability to new heights, helping DISQO and our clients to succeed even more. Join us in celebrating Laura and this well-deserved recognition! It’s no surprise she’s been recognized as a true industry leader and change-maker in digital media and ad tech. We’re so proud to have you on our team, Laura! ?? #CynopsisAwards #TopWomenInMedia #CustomerSuccess #Leadership

?? DISQO chatted with Havas Media Network's Director of Analytics, Katie Kieft, during a recent webinar about ad measurement, cookie alternatives, and how she constantly strives to understand the “why.” We dove into how she helps HMN’s clients address the challenges presented by cookie deprecation by tapping into the power of deterministic data and first-party insights The top takeaways: ?? Leverage holistic measurement frameworks that integrate de-identified, first-party data to gain more precise, actionable insights. ?? Strike a balance between short-term performance metrics and long-term brand-building efforts. ?? Prioritize a cross-channel, deterministic measurement approach, especially as cookie-based measurement becomes unreliable. ?? Create a unified strategy to cultivate clearer insights on campaign performance to drive both brand impact and bottom-line results. Read our Q&A with Katie to learn more about how Havas Media Network measures everything from brand awareness to actual purchase behaviors across channels with DISQO. #AdMeasurement #BrandBuilding #DataDrivenMarketing https://hubs.ly/Q02QspGM0

??The DISQO team is heading to AdExchanger's #PROGIO in NYC! Keep an eye out for Stephen Jepson, Peter Brown, Colin Mokhtary, and Al Gaviria. Cookies may not be going away… but the industry still needs objective, consent-based solutions to measure campaigns across media, up and down the marketing funnel, and across platforms. We would love to talk about what that looks like for you! Send us a DM if you’ll be there and we’ll get in touch to set up some time to connect.

????? It’s almost the holiday season and we’re here for it with Ad Age and a webinar on holiday shopping and advertising trends! Your advertising strategies need to evolve with consumers – from shifting discovery preferences to generational divides. Knowing the when, how, and where of consumers' changing shopping behaviors is more important than ever. Hear how advertisers are innovating to stay at the top of customers’ wish lists from Caitlyn (Wilber) Gordon, VP of Analytics at Spark Foundry; Melissa Sofo, VP of US Sales at Vevo, and Stephen Jepson, President of Media Effectiveness at #DISQO. Plus, Stacy Perrus, Director of Brand and Communications at DISQO, will share new insights from DISQO’s upcoming 2024 Holiday Advertising report. ?? Date: Thursday, October 10 ? Time: 1pm EDT So bring your ?PSL, and learn: ?? When to adapt your marketing strategies for the earlier holiday rush ?? What drives consumer engagement, and who’s paying attention ?? How publishers are innovating to keep viewers engaged this season Register now! https://hubs.li/Q02Q6zN_0 #HolidayShopping #AdTrends #Webinar

??It should come as no surprise that people are multi-tasking while viewing sports. Nearly half of sports viewers are drawn to their social feeds during games… allowing advertisers to activate across multiple screens and reinforce their messaging with their target audience. ?? ??With deeper targeting capabilities through #CTV, cross-platform campaigns can reach multi-tasking consumers across other screens. Download DISQO’s “Sports Advertising” report for more insights into how sports fans are engaging with programming today… and what that means for advertisers: https://hubs.li/Q02PYhNT0