Our head of sales, Dave Antonelli led the buy-side panel at today's Go Addressable Summit. ICYMI, here are a few key takeaways: ?? Adoption is accelerating: Advertisers are increasingly embracing addressable, with untapped opportunities and education paving the way for even greater growth and innovation. ?? Flexibility drives success: From broad demographic targeting to hyper-focused campaigns, addressable delivers tailored solutions that meet unique goals and outperform traditional TV approaches. ?? KPIs that prove value: Incremental reach, ROI, and conversion rates are the primary metrics proving addressable’s impact and value within the broader media mix. ?? Advice for the undecided: “Launch, learn, and scale confidently.” A big thank you to agency leaders – Maureen Bosetti, Lisa Giacosa, Cara Lewis and Jen Soch – for sharing why addressable TV is reshaping how brands connect with audiences, offering unparalleled precision, flexibility, and results. #AddressableTV #GoAddressable #FutureOfAdvertising
关于我们
Connecting brands with consumers across DISH and Sling through industry-leading addressable and programmatic advertising. We're here to help you make a real impression.
- 网站
-
https://media.dish.com
DISH Media的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York,NY
- 类型
- 上市公司
- 领域
- OTT、Programmatic & Addressable Advertising和Cross-Platform Advertising
地点
DISH Media员工
动态
-
Dave Antonelli leads an insightful conversation with agency leaders – Maureen Bosetti, Lisa Giacosa, Cara Lewis and Jen Soch – capturing their perspectives on the advancements and opportunities for addressable TV advertising. Join us on Nov. 20 – RSVP Today! https://lnkd.in/eQhfxrTU #GoAddressable
-
DISH Media will be at #BeetRetreat with Tom Fochetta. Will we see you there??
-
We’re thrilled to champion the power of addressable TV at the upcoming Go Addressable Summit. Join us on Nov. 20th! #GoAddressable #AddressableTV
The Go Addressable Summit is back! Our Nov. 20 event is a must-attend for marketers, advertisers & media professionals looking to unlock the full potential of audience-based buying and ad innovation in a unified TV ecosystem. RSVP Today! https://lnkd.in/eQhfxrTU Agenda Highlights: ·?Keynote from Sam Bloom/PMG ·?Stellar line up featuring…Advertiser Perceptions, Blockgraph, dentsu, Genentech Vabysmo, GroupM, IPG Mediabrands, Publicis Groupe and more! #goaddressable
-
Exciting day at the DanAds Summit! Our own Lisa Stevens Parks joined 150+ industry leaders to discuss how DISH Media is driving the future of advertising through cutting-edge automation. From CTV to OTT, Linear, and Addressable, we’re transforming the way brands connect with their audiences. #Addressable #CTV #Programmatic
-
That's a wrap on another?annual DISH Media golf outing!??♂???♀? We couldn’t have asked for a better day on the course. Huge thank you to all our friends and partners who made it out to join us. As they say, “Golf is a game where the ball always lies poorly, and the golfer lies worse.” See you all next year!
-
+7
-
When?Andrew Tint talks programmatic we listen! The back end of linear TV has been growing increasingly digital, thanks to innovations like DISH Connected?. Andrew talks all about it and much more on why the final frontier of programmatic advertising is here. Gear up for our Advertising Week panel. Check out the article: https://lnkd.in/epNrn2Aw #AWNewYork24 #CTV #Programmatic
-
Are you ready for the next wave in programmatic advertising? Head down to?Advertising Week to learn how Linear TV and programmatic advertising are coming together in ways we never thought possible. ??? When: Thursday, October 10 ? Time: 10:50 - 11:20 AM ET #AWNewYork24 #CTV #Programmatic
-
Addressable TV is taking center stage at Advertising Week New York! Addressable buying isn’t “one size fits all.” Marketers are leveraging a full range of addressable solutions, tailored to meet their campaign goals and unlock the full potential of targeted advertising. Join the conversation. ?? When: Monday, October 7 ? Time: 11:30 - 12 AM ET Don't miss out. #AWNewYork24 #AddressableTV
-
#PDMIWest kicks off next week! John Rinaldo, Jamie Anuran Fine, Mary Burfete, Alexis Rosenberg are ready to connect. See you there!